Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Author: Bill Dugan

Bill Dugan

Senior Vice President & Chief Strategy Advisor

Bill Dugan is Mequoda’s Senior Vice President and Chief Strategy Advisor for Belvoir Media Group, Cabot Heritage Corporation, The Dark Intelligence Group, Forester Media Network, GiANT Impact, Investing News Network, Metro Parent Publishing Group, Prime Publishing, The Successful Investor, and Vida y Salud Media Group. Bill partners with the executive management teams of these organizations to develop strategic multiplatform publishing plans, oversee implementation of publishing business plans, and help clients grow revenue, profits, and influence.

Bill has served as Publisher and Group Publisher for twelve B2B paid-circulation newsletters at Georgetown Publishing House, Briefings Publishing Group, and The Pohly Company. And as Director of Marketing for Nutrition Action Healthletter, Bill helped grow that consumer publication into the largest paid-circulation health newsletter in the world.

Bill is an active member of the Specialized Information Publishers Association (SIPA) and serves on the board of directors of SIPA’s Foundation. Bill is also an avid baseball fan and enjoys American history, family history and genealogy, and cooking.

Most Recent Article

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.   Continue

  • Page 1 of 2
  • 1
  • 2
  • >