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Author: Bill Dugan

Bill Dugan

Senior Vice President & Chief Strategy Advisor

Bill Dugan is Mequoda’s Senior Vice President and Chief Strategy Advisor for Belvoir Media Group, Cabot Heritage Corporation, The Dark Intelligence Group, Forester Media Network, GiANT Impact, Investing News Network, Metro Parent Publishing Group, Prime Publishing, The Successful Investor, and Vida y Salud Media Group. Bill partners with the executive management teams of these organizations to develop strategic multiplatform publishing plans, oversee implementation of publishing business plans, and help clients grow revenue, profits, and influence.

Bill has served as Publisher and Group Publisher for twelve B2B paid-circulation newsletters at Georgetown Publishing House, Briefings Publishing Group, and The Pohly Company. And as Director of Marketing for Nutrition Action Healthletter, Bill helped grow that consumer publication into the largest paid-circulation health newsletter in the world.

Bill is an active member of the Specialized Information Publishers Association (SIPA) and serves on the board of directors of SIPA’s Foundation. Bill is also an avid baseball fan and enjoys American history, family history and genealogy, and cooking.

Most Recent Article

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).   Continue

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