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Author: Don Nicholas

Don Nicholas

Founder & Chairman, Strategy Group Leader

Don Nicholas is Founder & Chairman of Mequoda Systems. As Strategy Group Leader, he supervises the planning, development and optimization of all Mequoda Multiplatform Media Management Systems. Don serves as an executive coach for Mequoda's Service Teams and the high octane management teams at our Gold Member Client organizations.

Over the past two decades, Don and his teams have guided the transformation of hundreds of legacy media brands into highly successful multiplatform media brands. Don has authored numerous books on media and technology including Multiplatform Publishing Strategy. Don is the lead instructor for Mequoda Events, and a frequent moderator and speaker at media industry events. He is also the founder of Blue Dolphin Direct, MagazineWeek and Lighthouse Publishing Services.

He is a graduate of the Naval Nuclear Power Training Command, Sacramento State University and Capella University where he studied engineering, journalism and management. Don is an avid sailor, historian and novelist who loves to travel with family and friends.

Most Recent Article

5 Best Practices in Digital Magazine App Publishing

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.

First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary!   Continue