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Author: Kim Mateus

EVP, Mequoda

Kim Mateus

EVP & Client Success Group Leader

Kim Mateus is Mequoda’s Executive Vice President and Client Success Group Leader for The Program on Negotiation at Harvard Law School, Yankee Publishing, Indian Country Media Network, Biblical Archaeology Society, Countryside Network, LPM Media Group, National Association of Plan Advisors, The Center for Science in the Public Interest, Ebner Publishing International and B the Change Media. Kim partners with the executive management teams of these organizations to develop strategic multiplatform publishing plans, oversee implementation of publishing business plans, and help clients grow revenue, profits, and influence. Kim founded the Mequoda Research Team in 2004 and has been the principal driver of building out the thousands of best practices that govern our core Mequoda Method. She’s a frequent speaker at industry events and proudly serves on the board of the Specialized Information Publishers Association. She earned her degree in journalism at Roger Williams University and enjoys travel, cooking and time spent with family and friends.

Most Recent Article

How to Discover Blockbuster Articles and Make Them Convert Better

A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount of traffic over a long period of time. For many publishers, this timeline might be years. For those just learning about blockbusters now, many will find that they get thousands of visitors every month from an article published in, say, 2008.   Continue