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Author: Kim Mateus

EVP, Mequoda

Kim Mateus

EVP & Planning Group Leader

Kim Mateus is Mequoda’s Executive Vice President & Planning Group Leader. In 2017, she will guide a select group of legacy media organizations through our Business Transformation Planning Program. She leads our planning, research, and communications teams and manages Mequoda’s events and workshops. She’s a frequent speaker at industry events and proudly serves on the board of the Specialized Information Publishers Association. She earned her degree in journalism at Roger Williams University and enjoys travel, cooking and time spent with family and friends.

Most Recent Article

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.   Continue