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Author: Kim Mateus

EVP, Mequoda

Kim Mateus

EVP & Planning Group Leader

Kim Mateus is Mequoda’s Executive Vice President & Planning Group Leader. In 2017, she will guide a select group of legacy media organizations through our Business Transformation Planning Program. She leads our planning, research, and communications teams and manages Mequoda’s events and workshops. She’s a frequent speaker at industry events and proudly serves on the board of the Specialized Information Publishers Association. She earned her degree in journalism at Roger Williams University and enjoys travel, cooking and time spent with family and friends.

Most Recent Article

New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that   Continue