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Author: Kim Mateus

EVP, Mequoda

Kim Mateus

EVP & Client Success Group Leader

Kim Mateus is Mequoda’s Executive Vice President and Client Success Group Leader for The Program on Negotiation at Harvard Law School, Yankee Publishing, Indian Country Media Network, Biblical Archaeology Society, Countryside Network, LPM Media Group, National Association of Plan Advisors, The Center for Science in the Public Interest and Ebner Publishing International. Kim partners with the executive management teams of these organizations to develop strategic multiplatform publishing plans, oversee implementation of publishing business plans, and help clients grow revenue, profits, and influence. Kim founded the Mequoda Research Team in 2004 and has been the principal driver of building out the thousands of best practices that govern our core Mequoda Method. She’s a frequent speaker at industry events and proudly serves on the board of the Specialized Information Publishers Association. She earned her degree in journalism at Roger Williams University in Bristol, RI.

Most Recent Article

How to Generate Additional Publishing Revenue Through Your Website Portal

As a publisher, you should make your website’s top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website is ready to convert visitors into buyers and subscribers at any moment and increase publishing revenue.

Your Portal is the main page where you give away free articles and content. For many magazines, this is on their main domain, like TIME.com or People.com. If you’ve been following along with Mequoda you know that we advocate for every page on your Portal to have a set of best practice conversion architecture we call 3C Zone Architecture.   Continue