We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have more unique visitors to your website than you have print subscribers.
If you’re not driving more Internet traffic than you are selling paid subscriptions, something’s desperately … Continue
Everybody checks their email daily. I’m one of those millennials that stereotypically uses my phone as an alarm clock and checks my email before I even roll back the blankets and crawl out of bed in the morning. Personally, I find urgent morning emails a great incentive to wake up!
It’s always a good time when a woman gets to read a men’s magazine as part of her job.
I swear I was researching whether Men’s Health advertises their digital edition on their website when I got sidetracked by the “100 Hottest Women of All Time” feature – I just had to know what millennials know … Continue
Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it’ll happen within the next seven years.
And that judgement isn’t even based on speculation.
We just completed our first annual 2013 Mequoda Tablet Study, which revealed that in 2013, 55% of internet users own or have access to … Continue
As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites: A portal, a magazine and a store. And the Mequoda Method, which is utilized by successful niche publishers both large and small, calls for deploying … Continue
Tiered Rate cards can be used for calculating hosting charges, interest rates, credit card fees, the list goes on.
Email pricing for publishers, the rate they’re charged to send emails, looks a bit like how retailers are charged to process credit card payments.
In retail, two popular forms of payment processing rates are the most prevalent today: … Continue
What kind of apps do people want? Not the kind you’re probably delivering right now. As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them.
And yet, the vast majority of digital magazine apps available today are nothing more than a retail outlet for single … Continue
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.
Your landing page needs to be a fast, effective messenger.
With a quick glance, visitors to … Continue
Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals … Continue
Do digital subscriptions finally bring an end to $6, $7, $8 and $9 magazine pricing?
I’m not the first, and I won’t be the last, to comment on magazine pricing strategies in the online age. It’s a topic of burning importance to publishers, after all, now that the new digital versions of their products are in … Continue
I’m a big fan of planning.
And I believe that your website is a reflection of your entire business and business model.
A visitor to your website should quickly be able to understand your mission, your audience, the scope of your content, and even how you make money.
It always surprises me that people don’t start the process … Continue