Successful Publishers are Already Using Blogs, RSS Feeds, Webinars, and 17 Other Methods to Distribute their Content…
Are You? And Which Ones Should You Use?
It’s about time that you learn how to create more products with the same content to dramatically increase your customer base, your revenue and your profits—it’s the only way to publish in the 21st century
Dear fellow publisher,
The Internet is revolutionizing content delivery and no publisher is safe.
Publishing online is so unlike publishing in print that we need new strategies and business models if we want to still have our jobs in five years.
Some publishers are developing their strategies through costly trial and error, throwing money into bad ideas. Others are learning proven strategies, executing them immediately and reaping the benefits.
The Mequoda Group has identified an online publishing strategy that works. It’s called multiplatform publishing and we want to teach it to you.
This system uses the foundation of a great business—customer satisfaction—and takes it to a new level by giving users the content they want in every format they demand.
This may sound expensive or difficult, but it’s not. The beauty of the digital world is that creating videos, reports, podcasts, PDFs, DVDs and a host of other products is now easier and more affordable than ever.
The Internet has enabled users to demand your products 24 hours a day, everyday, and in any format they want. They are no longer satisfied by receiving a print product once a month.
By becoming a multiplatform publisher, you’ll expand your audience, satisfy customers and avoid losing them to competitors that are using the formats you’re lacking.
Why multiplatform?
Instead of delivering one product to one audience, you can now affordably provide multiple products to multiple audiences—with the same information.
Your potential customer base explodes with multiplatform publishing.
You may have been previously targeting readers of your magazines, newsletters or reports, but now you can also target non-readers.
Not everyone enjoys reading. Some would rather listen to information, or watch an instructional video. So why not turn your print content into these platforms and sell it to them?
We have identified 20 platforms that you could be using to distribute content to your customers. That means you could use the same content to reach 20 different types of consumers.
How major publishers are using everything from RSS feeds to magazines
In the Multiplatform Publishing Strategy handbook, we lay out the 20 different formats you could be using to reach a wider audience and increase your revenue.
Then we break down the multiplatform publishing strategies of 12 successful publishers to show you how this strategy is successfully executed.
Inside the Multiplatform Publishing Strategy handbook you’ll read in-depth case studies on:
- America’s Test Kitchen
- Ask the Builder
- Computerworld
- The Daily Reckoning
- FDAnews
- Fine Woodworking
- Forbes Media Network
- Harvard Medical School
- Johns Hopkins Health Alerts
- Martha Stewart
- The Motley Fool
- Real Simple
You can find out how these publishers broadened their product lines while maintaining their brands, customer loyalty and profit margins in the Multiplatform Publishing Strategy handbook.
What do all of these publishers have in common?
The 12 publishers analyzed in this handbook may sell everything from recipes to financial advice, but their online publishing strategies and success online are very similar.
A large part of their shared strategy is selling informational products in multiple platforms by using the Internet as a nexus.
Using a website centralizes the location of all their products and allows these publishers to:
- Offer users tons of fresh content
- Create a place where users return to frequently
- Develop a personalized online marketing system for users
- Sell many different products
All of this at one location—a website—gives marketers a powerful tool for targeting users and gives users a powerful informational experience.
You can learn how all 12 of these publishers are attracting users to their websites and monetizing them in the Multiplatform Publishing Strategy.
Get more from your archives
The Multiplatform Publishing Strategy will teach you new ways to think about your products.
For example:
If you are constantly creating new content, why not use that to your advantage?
As you develop content, post some of it online everyday or even every hour. It will bring more users to your website more often and you can market it as a new product.
Also, as you’re creating content, group it with some recycled content to create new products in multiple platforms.
Don’t just pile your content in an archive and sell access to it—put it to work. Recycle it into new products by grouping different parts of it together.
Read the Multiplatform Publishing Strategy to find out how.
Use your website as a product and a marketing tool
The website is one of the newest and most useful publishing platforms.
It has the benefit of being its own product and being able to sell products.
For example, you can use your website to sell advertising, memberships or to build brand while you are enticing users to buy your magazines, books, reports, videos and everything else you sell.
Also, the Web is constantly generating new ways to market your website. The more you start taking advantage of these tactics, the more people will see your website and all of your products.
This vital publishing platform is an intricate part of a multiplatform publishing strategy, and you can learn how top publishers are marketing their websites and using them to generate revenue.
Guaranteed to help your publishing business
Learning how to become a multiplatform publisher is vital to successful online publishing.
If you are only offering one product, or you are not online, read this book and you will understand how much revenue potential you are missing and how you can start capturing it.
Also, there is absolutely no risk involved.
If you are not completely satisfied with the Multiplatform Publishing Strategy handbook, contact us and you will receive an immediate refund.
You have nothing to lose and everything to gain by ordering.
With my sincere wish for your marketing success,
Mequoda Group, LLC
Chris Kimball, CEO of Boston Common Press, has gone from a publishing a single cooking magazine, Cook’s Illustrated, to a growing media empire that spans books, another print magazine, membership websites, a TV Show on PBS, email newsletters and DVDs.
“I think the answer in publishing is to use all these technologies as an opportunity to sell your content in a different form to a wider audience and the same audience again. So we’re in the content repackaging business and the database business,” Kimball said.
The Agora Financial Network offers both the Daily Reckoning website and email newsletter absolutely free. The organization makes all its money by selling print newsletters, books and events to the Daily Reckoning website visitors and email subscribers.
“We’ve been looking at different ways to bring people into our gateway. If you want to take this to the extreme, you take the book and make a documentary out of it. Then you get it released on PBS or CNBC television. You make your money back in DVD sales. It will become another viral marketing message. That’s what we’re doing now,” said Andrew Palmer, as Director of E-Commerce/Web Marketing for Agora Financial, LLC.
One of the first places Real Simple expanded its magazine in was into books. The publisher now boasts a syndicated newspaper column, a relationship with XM radio, a TV program on PBS, physical products like home office accessories and live events.
“We want to be able to reach women and help them solve their problems 24/7,” said General Manger Karen Saltser. “Right now, we do that on a monthly basis with our magazine, periodically with our books and special issues, weekly with our TV show and newspaper column, and daily with the radio segments. So we feel that the digital space offers a huge potential for our business. I can definitely see a real shift in where our revenues will come from five years from now.”
The Motley Fool’s editorial hub, Fool.com, steadily builds a giant database through which they market their eight paid products and generate over $22 million in annual revenue.
“We are publishing over 700 free articles a month on the website and through email. Our free content engine is a very powerful advantage. We can convert free relationships into paid relationships,” said Brad Clark, chief marketing officer for The Motley Fool. “To compliment the newsletter portfolio we want to build our subscriber base to critical mass.”
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