Quick Links:
Blogging for Profit
Designing Media Websites
Editorial Management Strategy
Email Copywriting
Email Marketing
Email Newsletters
Google Keyword Tool
Increasing Website Traffic
Internet Business Models
Internet Marketing Strategy
Kindle Publishing
Landing Page Guidelines
Landing Page Optimization
Landing Page Templates
Making Money Online
Membership Websites
New Media Trends
Online Copywriting
Online Metrics
Online Publishing
Online Publishing Jobs
Online Teams
Search Engine Optimization
SEO Campaign Management
SEO Copywriting
Social Media Strategy
Subscription Websites
Twitter Tutorial
Web Advertising
Website Usability Testing
Blogging for Profit posts focus on how to build traffic, revenues and community involvement with one or multiple blogs.
In this section, you’ll find posts on blogging best practices, choosing effective blog titles, search engine optimizing blog posts, creating revenue with online advertising, blog design best practices, and much more.
| FREE WHITE PAPER: Want to learn how to monetize a blog? Get advice specifically for publishers by downloading our FREE Blogging for Marketing 101 white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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Designing Media Website posts focus on how to design sites, landing pages, and orderflows that fulfill user goals, while still fulfilling business goals.
In this section, you’ll find posts on good vs. bad website design, the design elements that increase usability and revenue, orderflow best practices, stylesheets that work best, color and linking best practices, along with tons of other useful Website Design tips.
FREE WHITE PAPER: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper today. If you already have a free Mequoda account, just log in to download the white paper.
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Editorial Strategy posts focus on writing and delivering your online content.
In this section, you’ll find posts on how to convert paid content into free content, how to turn one type of content such as blog posts into podcasts, webinars, email newsletters, conferences, workshops and more. Or how to organize a paid product such as a magazine, and repurpose content into blogs, podcasts, webinars, email newsletters and other platforms.
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Email Copywriting focuses on best practices for getting your emails received, opened, read and acted upon.
In this section, you’ll find posts on emailing copywriting best practices, helpful tips, useful power words that will improve your copy, spam trigger words to avoid and much more.
| FREE WHITE PAPER: Want to learn how create successful email copywriting? Get advice specifically for email copywriters, editors and publishers by downloading our FREE Email Copywriting Basics white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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Email Marketing posts focus on building and converting both B2B and B2C email lists.
In this section, you’ll find posts on CAN-SPAM updates, how to build and manage email marketing campaigns, increase email deliverability, optimize your email design for various email clients, boost email marketing response rates, and more.
| FREE WHITE PAPER: Learn how to use the 17 Mequoda Email Subject Line Archetypes to improve your average email open rates by downloading our FREE The 17 Best Email Subject Lines white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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Email Newsletter posts focus on best-practice design, delivery and building circulation.
In this section, you’ll find posts on CAN-SPAM updates, how to build and manage email marketing campaigns, increase email deliverability, optimize your email design for various email clients, boost email marketing response rates, and more.
| FREE WHITE PAPER: Learn how to Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices by downloading our FREE 10 Email Design Best Practices white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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Google Keyword Tool posts focus on how to target words that your audience is searching for in Google.
FREE WHITE PAPER: Learn how to manage keyword research and build your keyword universe by downloading our FREE Google Keyword Tool Basics white paper today. If you already have a free Mequoda account, just log in to download the report.
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In this section, you’ll find posts on Google Keyword Tool, keyword research, building your Keyword Universe, evaluating keyword competition, and much more.
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Increasing Website Traffic posts focus on dozens of ways to build inbound links and effectively drive targeted website traffic.
In this section, you’ll find posts on how to create free products that drive website traffic, publish effective and intriguing press releases, use social media to build a community and attract new audiences, optimize pages and URLs for optimal search engine optimization, and other helpful link-building best practices.
FREE WHITE PAPER: Learn how smart Smart Online Publishers Use Banners, Text Ads and Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Productsby downloading our FREE Digital Media Strategy 2010 white paper today. If you already have a free Mequoda account, just log in to download the report.
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Internet Business Model posts focus on how to choose and use the right business models for your online business.
In this section, you’ll find posts on which business models are complimentary to each other and make the most revenue when run together. You’ll also find posts on how to build a social network, membership website, Internet hub, and other business models.
FREE WHITE PAPER: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper today. If you already have a free Mequoda account, just log in to download the report.
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Internet Marketing Strategy posts focus on different ways to maximize revenues by using the Internet as a major source of traffic and revenue.
In this section, you’ll find posts on a variety of business-building tools that include social media, link-building campaigns, online advertising, and other ways to drive website traffic and increase revenue.
You’ll also find publisher case studies that showcase successful online publishers and the Internet marketing strategies that they are using to achieve that success.
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Kindle publishing posts focus on eReaders and how to utilize this technology to meet your publishing goals.
In this section, you’ll find posts on Kindle and other eReaders, choosing the correct platform for your publication, statistics and predictions for eReaders, and much more.
| FREE WHITE PAPER: Want to learn how to get your blog on Kindle? Get advice specifically for publishers by downloading our FREE Kindle Publishing Competition Heats Up white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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Landing Page Guidelines posts focus on necessary instructions for creating landing pages.
In this section, you’ll find posts about types of landing pages and how to properly create ones that will help convert visitors into subscribers.
FREE WHITE PAPER: Learn how to develop landing pages with free products that convert casual website visitors into loyal and paying customers by downloading our FREE Rapid Conversion Landing Page Optimization Guidelines white paper today. If you already have a free Mequoda account, just log in to download the white paper.
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Landing Page Optimization posts focus on increasing landing page conversion rates and the tools to use in order to improve landing page optimization.
In this section, you’ll find posts about every type of landing page template, the methods used to convert visitors into email subscribers or buyers on those templates, landing page designs that are both attractive and profitable and how to drive traffic to your landing pages.
FREE WHITE PAPER: Learn how to develop landing pages with free products that convert casual website visitors into loyal and paying customers by downloading our FREE Rapid Conversion Landing Page Optimization Guidelines white paper today. If you already have a free Mequoda account, just log in to download the white paper.
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Landing Page Templates posts focus on the design of landing page templates rates and how to maximize your internet conversion rates by using these templates.
In this section, you’ll find posts about landing page templates, the methods used in developing landing pages, and reviews on successful landing page templates.
FREE WHITE PAPER: Learn which landing page template is right for you by downloading our FREE 12 Master Landing Page Templates white paper today. If you already have a free Mequoda account, just log in to download the white paper.
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Making Money Online posts focus on the methods to attract new customers, capture email addresses and build customer relationships that support a robust multi-channel database-marketing program.
In this section, you’ll find posts that will teach you how to utilize content and drive people to your all-important Internet Hub and how to turn that traffic into a dedicated and loyal customer base.
FREE WHITE PAPER: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper today. If you already have a free Mequoda account, just log in to download the report.
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Membership Website posts focus on what to consider when building and operating a membership website.
In this section, you’ll learn the difference between membership and subscription sites, how to build a successful membership website, increase sign-ups, balance free and paid content, and the best practices for running a membership website that is both valuable and profitable.
FREE WHITE PAPER: Learn what every magazine, newsletter and book publisher needs to know before launching a membership website, when you download our FREE 5 "Deadly" Membership Website Mistakes white paper today. If you already have a free Mequoda account, just log in to download the white paper.
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New Media Trends posts focus on how to use podcasts, mobile, webinars, and other new media platforms to build customer relationships and increase brand loyalty.
In this section, you’ll not only learn the basics of using and setting up these new media platforms, but you’ll also see how other publishers are using new media on their own sites.
FREE WHITE PAPER: Learn mobile publishing strategies for usability, design and content distribution by downloading our FREE Mobile Site Design for Content Publishers white paper today. If you already have a free Mequoda account, just log in to download the report.
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Online Copywriting posts focus on how to write for the web in order to attract, engage, and monetize customers.
In this section, you’ll find posts on search engine optimization, choosing keywords, selling more products, writing great titles and subject lines, emotional copywriting, landing page creation and more.
| FREE WHITE PAPER: Learn our Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Secrets white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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Online Metrics posts focus on the business metrics needed to measure your online success.
In this section, you’ll find posts on the most important success metrics, which business metrics you need to pay attention to more than others, how to measure the success of your online campaigns, and the best fixes for when your business metrics show a problem.
FREE WHITE PAPER: Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper today. If you already have a free Mequoda account, just log in to download the report.
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Online Publishing posts focus on the latest news and best practices in online publishing.
In this section, you’ll find a collection of Internet marketing strategy guidelines from the world's most successful online publishing experts. You’ll also find stories on the latest news for online publishers and Internet marketers.
FREE WHITE PAPER: Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper today. If you already have a free Mequoda account, just log in to download the report.
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Periodically we'll be posting job openings for online publishing companies. If you'd like to add your job posting to our site, please contact Amanda MacArthur at Amanda@Mequoda.com.
FREE WHITE PAPER: Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper today. If you already have a free Mequoda account, just log in to download the report.
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Online Team posts focus on how to build and organize an online publishing team.
In this section, you’ll find posts with online publishing job descriptions, organizational tips, team-building exercises, as well as a few case studies on existing online publishing teams.
FREE WHITE PAPER: Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper today. If you already have a free Mequoda account, just log in to download the report.
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Search Engine Optimization posts focus on getting found on page one in search engines with your articles and landing pages.
In this section, you’ll find posts on search engine optimizing articles, topic pages, salesletter landing pages, name-squeeze pages. You’ll learn how to make SEO part of the editorial process and increase traffic to your site by choosing niche keyword phrases and building an editorial plan with them.
| FREE WHITE PAPER: Learn our Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Secrets white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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SEO Campaign Management posts focus on elements that will help your website gain more visibility.
In this section, you’ll find posts on SEO campaign strategies, tips on creating free products of quality, and articles on SEO tools. You’ll learn how to make SEO part of the editorial process and increase traffic to your site by choosing niche keyword phrases and building an editorial plan with them.
| FREE WHITE PAPER: Learn Tips on Link Building, Keyword Strategy, Free Reports and How to Gain Website Visibility by downloading our FREE SEO Campaign Management Basics white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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SEO Copywriting posts focus on elements that will help you attract customers with keyword-rich copy.
In this section, you’ll find posts on SEO copywriting, researching keyword phrases for your copy, optimizing your headline, sub head, summaries, meta-title, meta-description, meta-keyword, and URL tags.
| FREE WHITE PAPER: Learn how to attract, engage and monetize customers by downloading our FREE SEO Copywriting Secrets white paper. If you already have a free Mequoda account, just log in to download the white paper. |
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Social Media Strategy posts focus on all the ways you can use social networks and new media to increase brand transparency and build trust with your users.
In this section, you’ll find posts on how to leverage social media by using tools like Twitter, LinkedIn, Facebook and other social networking sites to increase awareness and build a community around your brand. From 101 posts on how to start using Twitter, to more complex posts like how to deploy an open source system, you’ll find everything you wanted to know about how social media and online publishing go hand in hand.
FREE WHITE PAPER: Learn marketing tips that you can start using right away to boost ROI by doing business on Twitter by downloading our FREE Twitter Advice For (and From) Content Marketers white paper today. If you already have a free Mequoda account, just log in to download the report.
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Subscription Websites posts focus on what to consider when building and operating a subscription website.
In this section, you’ll learn the difference between membership and subscription sites, how to build a successful subscription website, increase sign-ups, align content, and the best practices for running successful subscription websites.
FREE WHITE PAPER: Discover 14 Guidelines and 13 Case Studies that'll help you design a subscription website, when you download our FREE Subscription Website Design white paper today. If you already have a free Mequoda account, just log in to download the white paper.
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Twitter Tutorial posts focus on the many different aspects behind Twitter.
In this section, you'll find posts on how to use Twitter, how to gain more website traffic with Twitter, and an assortment of tools and tricks for Twitter users.
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Web Advertising posts focus on building revenue through PPC and sponsored ads on your website.
In this section, you’ll find posts on how to make money with web advertising such as Google AdSense, Google AdWords, Banner ads, embedded text ads and other methods of driving traffic and converting visitors into buyers with cost-per-click (CPC) or cost-per-1,000-impression (CPM) campaigns. You’ll also find posts on the best placement practices for ads to increase clicks and conversions.
FREE WHITE PAPER: Learn how to optimize your web advertising strategy with Google Adsense Best Practices by downloading our FREE Web Advertising Tips for Google Adsense white paper today. If you already have a free Mequoda account, just log in to download the report.
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Website Usability Testing posts focus on techniques for conducting appropriate and effective website usability tests, which are based on Mequoda Group's experience in facilitating tests for clients.
In this section, you’ll find posts on how to conduct usability tests on your live website as well as on new, prototype or redesigned websites. We’ll show you the results of usability tests that we’ve conducted so that you can learn from real users on common mistakes and website bugs.
FREE WHITE PAPER: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper today. If you already have a free Mequoda account, just log in to download the white paper.
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