Archive for Audience Development Strategy

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions … Continue

Our list of the best PR websites to submit your press releases for maximum SEO and traffic opportunities … Continue

Best blog names contain a keyword phrase

One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.

This is our absolute favorite strategy for naming blogs and portals. In this principle strategy for choosing the best blog name we take your uber phrase and … Continue

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue

How recycling, repurposing, and repackaging content can create alignment in your marketing efforts

The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts … Continue

Not to mention bringing in plenty of green by utilizing the best white paper format

How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or … Continue

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue

Save the dates for these industry-leading training experiences!

CHARLESTOWN, MA, Dec. 19, 2012 – Mequoda Group, a leading provider of consulting, training and support services to digital publishers, has announced its 2013 training calendar. … Continue

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue

Publishing is at a crossroads. Are you ready?

No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make … Continue

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current … Continue

Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?

Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others during a 12-month period ending June 2012. For the fourth time, Mequoda has honored that digital publisher with … Continue

Reserve your place at the Audience Development Summit now or miss out on two days of best practices, case studies and successful strategies for online publishing and audience development

As some watch digital strategies emerge and print publishers continue to struggle, we’ve designed a strategy for a new outcome.

The Audience Development Summit addresses the new publishing … Continue

Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences

If you don’t take your organization to the next digital level right now, it may be too late.

With new media options developing almost daily, and consumers demanding change, you must reach these consumers, develop … Continue

Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?

Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others in the past 12 months. For the fourth time, Mequoda will honor that digital publisher with its Rocket … Continue

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep
… Continue

Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!

No event is ever perfect, but we’re trying our best to achieve that for the upcoming Audience Development Summit 2012, Oct. 23-25 in New York City! We’ve added some amazing new speakers and uncovered great new information to share with our … Continue

There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It’s no wonder that, like a reality show, feeding into people’s egos can be a brilliant way to get attention. … Continue

A blockbuster post drives traffic to your website over an extended period of time

Chris and I are working on a webinar about creating blockbuster posts. As I’ve mentioned before, a single blockbuster post can drive as much as one or even two percent of the website’s traffic. Unlike traditional periodicals, website content is forever. The … Continue

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility. … Continue

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions, you get to pick their brains, too!

Take home proven strategies for successful digital publishing, niche marketing, content strategy, marketing digital subscriptions and more. Then ask … Continue

Last week I dug into some research around a tweet’s ability to drive clicks and traffic. The results showed that a more personal feed with quirky statements, re-written headlines and engagement resulted in more followers and clicks.

However, it was the straight-up news headline that got all the re-tweets … Continue

7 ways to reach your Twitter potential

What does your Twitter strategy consist of?

I’d imagine you are at least tweeting the title of each article you publish and adding a link to the content. Doing so is a great way to build your audience based on the topics you cover. However, our research has shown that … Continue

Twitter isn’t just about the here and now. You could post the same article ten times a day, but your traffic would only be driving traffic to that one page. That’s why it’s always a smart idea to recycle your articles so that blog posts from a month ago, six months ago, and a year … Continue

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent … Continue

Having an active community is the first step in developing an audience.

The larger the community you have, the quicker your audience will grow.

The community consists of contributors who associate with your content. They will be active with your brand, from spreading your content to creating content for you.
… Continue

Audience development is a constant process that requires thorough research, and hard work.

Besides providing content that your audience is searching for, you need to have a website that is user-friendly, while being able to track the actions of users at your site. … Continue

Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012

The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable professionals.

There has never been a better lineup, as CEOs, publishers, and marketers prepare to give presentations on how they’ve managed their digital success. … Continue

As marketing tactics evolve, so does the savvy of our readers. Brilliant new ideas only work for as long as people aren’t bored by them. So in a world full of jargon and social media automation, it’s easy to begin looking like a robot. … Continue

Three websites that help audience development efforts with the aid of images

Digital publishers want to provide a valuable source of content for their audience without breaking the bank on resources. As many digital publishers and Internet marketers have realizes, visual imagery helps audience development efforts. People like to connect with the images they see on … Continue

It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many of you know, Ed is publishing director for Harvard Medical School, past president of the Specialized Information Publishers Association, and an active director of numerous … Continue

The words “spring cleaning” draw up images of folded laundry, clean windows and dust-free shelves. But what about “profile cleaning?” Think about all the social networks you’re on, but aren’t your everyday tools (it’s OK, we all have favorites). Since social networks change their structure every couple of months, it’s easy for your business profile … Continue

What active social media professionals look for in the tools they use

How many stories have you heard about the major impacts of social media? The interesting aspect is that major impacts can be for better or worse.

For instance, consider all the pieces of content that go viral and propel individuals into a stage of … Continue

Can you afford to miss priceless insight from successful publishing professionals?

If you want to attend the Audience Development Summit 2012 at the lowest possible price, you must reserve your seat by Friday, Aug. 31.

Hundreds of dollars of savings is on the line…and that number increases if you sign up multiple employees. … Continue

The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty low on the totem pole, but Mequoda publishers are usually a step ahead anyway—we live and breathe the numbers behind every successful white paper SEO … Continue

Review your audience development strategies after this recent Google change

Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of search queries were affected. This update has had less impact than past algorithm changes, particularly the Penguin update.

This update marks Google Panda version 3.9.1. The … Continue

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
… Continue

How to jump start and run a successful SEO campaign

An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting … Continue

Five social media tools to increase interactivity to receive more links

More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing or liking content, that content is propelled in front of other people. And if the people sharing the content with their friends have common traits, … Continue

Strategies for increasing website traffic

Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.

There are many ways online publishers can obtain inbound links. Below I’ve listed seven proven strategies for building more inbound links. … Continue

The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience

The success of online businesses relies on the billion-dollar asset: online audiences.

Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, … Continue

Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire ecosystem around each article you promote.

Moving forward, let’s discuss what this ecosystem looks like and how you can repurpose one article into infinite promotional opportunities.

Let’s … Continue

A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.

Do you spend more time building your email file or your Twitter list?

If you’re heavy into SEO, you may be generating email subscribers without too much attention, although all SEO efforts do need an update once in awhile.
… Continue

What does the future of social media look like to you?

As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout social media channels. With massive audiences spending time on social networks like Facebook, Twitter, and LinkedIn, looking towards the future can help us better develop … Continue

Posting on Facebook feels like traveling to the Emerald City to visit the Great Oz. You post a blockbuster article, or a hilarious behind-the-scenes photo but yet it’s some man behind the curtain that determines who sees it. What determines your “reach” on Facebook has little to do with variables that you control.

In contrast, Twitter … Continue

Here are a few ways to make your Twitter strategy more comprehensive

Although you may have a Twitter strategy already in place, does it get you the retweets you expect? If not, perhaps your strategy is missing a few key ingredients.

The first way to get more retweets, website traffic, and conversions involves building a comprehensive tweeting … Continue

AutoSchedule allows HootSuite users to send social media messages automatically

Many of our community members know that HootSuite is a social media tool we like to use. Its functionality allows for social media messages to be scheduled in advance, so publishers can still reach their audiences when they are not actively working. The customizable columns allow … Continue

Do your audience development tools help produce a more effective workload?

If social media has become a significant part of your audience development efforts, here are three tools that can help you find audience members, competitors, and conversations easier on Twitter.

-TweetCharts. Amanda MacArthur wrote a comprehensive article on what to expect while using TweetCharts. This audience … Continue

There are too many social media tools for any one community manager to keep up with. Try Googling the word “unfollow” and you’ll find dozens of apps with the sole purpose of letting you know when people unfollow you, or help you automatically unfollow those who do. For every other marketing function, there are dozens … Continue