Archive for Digital Magazine Publishing

It’s always a good time when a woman gets to read a men’s magazine as part of her job.

I swear I was researching whether Men’s Health advertises their digital edition on their website when I got sidetracked by the “100 Hottest Women of All Time” feature – I just had to know what millennials know … Continue

Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it’ll happen within the next seven years.

And that judgement isn’t even based on speculation.

We just completed our first annual 2013 Mequoda Tablet Study, which revealed that in 2013, 55% of internet users own or have access to … Continue

What kind of apps do people want? Not the kind you’re probably delivering right now. As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them.

And yet, the vast majority of digital magazine apps available today are nothing more than a retail outlet for single … Continue

Do digital subscriptions finally bring an end to $6, $7, $8 and $9 magazine pricing?
I’m not the first, and I won’t be the last, to comment on magazine pricing strategies in the online age. It’s a topic of burning importance to publishers, after all, now that the new digital versions of their products are in … Continue

Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from the brink of destruction. Mequoda noted as early as 2011 that digital magazines had already become solidly profitable, led by Hearst Magazines and other forward-thinking … Continue

My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication you’d expect to be leading the way in any creation of the 21st century. … Continue

Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us who live and breathe magazines is that we get to live through it! … Continue

When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine publishing and apps. … Continue

Digital magazines can thrive, but they can’t be Yahoo

On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting the news from around the world in pithy, pointed nuggets. To their prospective financiers, founders Henry Luce and Briton Hadden boasted that the average reader … Continue

Three issues on the functionality and design of digital magazines

There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital publishing is headed.

While others pontificate, we have projects brewing. The focus is not to produce a digital magazine itself, but to produce the digital magazine … Continue

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences.

After surveying the current landscape and talking to clients with hands-on experience, here are three of the three digital magazine publishing software … Continue

I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in case you missed them, here are my top 12 articles of 2012. … Continue

Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.

These networking opportunities have two major benefits: … Continue

Nine characteristics of a digital magazine that are defined by the user experience and dictate the future requirements of what will become the template for digital magazine publishing success

We have seen the future of magazine publishing and it’s paperless.

It’s not only us publishers who think so.
… Continue

As a 27 year SIPA veteran, I can find a lot to like about the SIPA SIIA merger

Back in 1985, John Wilson, Steve Pepper, and Barrie Martland attended a seminar I was teaching in New York City on magazine economics. By the end of the day the trio convinced me that my company, Lighthouse Software, … Continue

We all need to understand the importance of the digital paradigm shift

The new digital publishing and digital marketing environment is certainly a place of exploration. Tried and true strategies associated with print won’t necessarily work the same in digital. Publishers need to take advantage of the new opportunity in front of them and discover how … Continue

3 major focal points for digital publishers

Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.

What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?

There are three major methods digital publishers are actively using to drive website visitors and convert them … Continue

Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.

Throughout the years we’ve identified 12 ways publishers can generate revenue online. Of course, not every publisher utilizes all the available opportunities. But mixing and matching the correct revenue streams with your brand’s … Continue

Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn’t tell you the complete mindset of your customers. … Continue

Through statistics and careful observation, it’s clear to see that the tablet industry is growing. Hundreds of millions of tablets are predicted to sell in the coming years, and because of this growth, magazine publishers have more of an opportunity to create digital products that appeal to tablet users.

Digital natives are certainly an important … Continue

Digital marketing allows for more ways to offer impulse buy opportunities

Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?

For digital magazine publishers and other content producers, it can be difficult to create impulse buying opportunities. For those with physical print products, the main hope is an impulse … Continue

Which Adobe DPS Edition is right for you?

Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are using Adobe DPS successfully, and 68% of digital content buyers are purchasing content that was created with the aid of DPS.

Adobe DPS is “a complete … Continue

Discover your best digital publishing assets

As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.

Beyond providing content on different e-reading devices, making digital products your audience will desire, and discovering your audience’s actual opinion of your digital publishing efforts, you will need to conduct digital … Continue

5 tips for succeeding with digital magazine publishing

The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is consumed on tablets.

Digital magazine content is typically divided into two product types: interactive replicas and interactive tablet editions. The interactive replica is formatted the same … Continue

Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process

Digital publishers using landing pages to call attention to their digital magazine content need to optimize for their keyword phrases. Although this isn’t a new concept, with a lot of focus being given to the creation of digital magazine content … Continue

The digital revolution not only makes content more accessible; it offers additional ways to generate revenue

Have the changes in digital magazine publishing created new revenue generating opportunities for you?

Those opportunities may exist for many digital publishers, even if they don’t realize it due to other focuses. … Continue

Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is this something you’ve experienced first-hand?

Of course, there are other online business managers and digital publishers who have developed new revenue streams reflective of the drastic … Continue

Last chance to register for 5 Tablet Publishing Trends, which airs live on Tuesday, Sept. 11

Next week’s webinar boasts five tablet publishing trends, but the information base is much greater. Each of the five tablet publishing trends is elaborated on so you gain a comprehensive understanding of the subject matter.

The data we have for you … Continue

A rare opportunity to learn from the best in digital publishing

Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone learn their secrets. This is your chance to avoid that fate. Mequoda’s Audience Development Summit 2012 delivers two of these stars, and if you’re there, … Continue

New technology brings advertising opportunities for digital magazine publishers

Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to create ads capable of interacting and engaging users through an array of mediums.

Below I’ve listed three tips for creating digital advertisements that will help you … Continue

Four ways to provide quality content and increase digital advertising potential

Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is a great start, but providing quality content will entice audience members to return again.

Although engagement levels often drop after a few months, consistently providing great … Continue

A look at the correlation between social sharing and links provides welcomed results

The relationship between SEO and social media is evolving. We can see this in changes Google has made to its algorithm, and the increasing use of social media.

After Google’s algorithm changes were confirmed, online business owners started to wonder how social signals were … Continue

Do you know where your mobile attention should be?

The mobile market is on the minds of media brands. This isn’t surprising since mobile devices are quickly becoming focal points of engagement. ExactTarget reports that 88 percent of smartphone users filter content with their mobile devices first, then reader through the content on their PC at … Continue

More is better, but only when it benefits publisher and audience member

Earlier this year, social media integration in email was only used in about a third of small and medium-sized companies, according to GetResponse. Can you imagine that? Two thirds of those businesses were not taking advantage of cross promotion opportunities. Many of these companies … Continue

The digital magazine publishing industry needs great content to grow

Publishers understand the need for high-quality content. That need may have never been as important as it is now though.

With the digital publishing industry emerging, the actions of the pioneering publications – including digital book and digital magazine publishing – are under strict scrutiny from consumers … Continue

While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions. There is also an increasing number of media companies committing to a digital-first mentality. … Continue

Do your websites and digital products meet the expectations of tablet users?

Understanding what your audience members expect from their tablet experience is important to digital publishers. It’s even more important to take these expectations to heart and find a strategy that meets both your needs, and the needs of your audience.

Listed below are three expectations … Continue

New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market

Tablet owners are happy with their devices, regardless of the brand. This insight comes from a recent survey from TabLens, which reports the overall device satisfaction at 8.6 out of 10.

Interestingly enough, the satisfaction of the iPad reached … Continue

Digital subscriptions are helping publishers succeed in times when advertising is high enough

With the economic problems of recent years, digital magazine publishers have had multiple issues to address.

First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and … Continue

Tips, changes, and growth for digital magazine publishing

I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans of many professionals who work hard year round. … Continue

If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions

With all the technology available within the marketplace, it’s easy to wonder which advertising formats will garner the most attention in years to come. Advertisers and publishers alike want to pay attention to the ad formats that … Continue

From AOL dial-up to always-on-the-grid broadband in 19 years.

I started to do it a dozen times: cancel my AOL account and give up my treasured AOL screen name. Today I finally did it: I canceled my AOL account. The customer service representative noted that I had been a customer for 19 years. AOL was my … Continue

With digital magazine publishing strategies new to publishers, there are always a few improvements that can be made

The transformation into digital magazine publishing has required significant changes in a brief amount of time. Although many digital publishers have been catching up to market expectations, there are still areas in which they can improve digital magazine … Continue

Digital magazine publishing success relies on advertising revenue

I could certainly believe that tablets will drive mobile advertising revenue once more tablets get in the hands of consumers. The design of the tablet makes interactive, media-rich advertising possible. But don’t just listen to my opinion, because I’m not the only one saying it.

The Yankee Group recently … Continue

More people paying attention is part of the reason why digital magazine publishing is growing

The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25 million, up 67% since the same time period last year. Apple’s iPad was the main tablet sold, as 17 million devices were sold during the … Continue

For digital magazine publishing success, there has to be correlation with your print publishing endeavors

Going from print to digital can be difficult for publishers who are so familiar with print. One of the big issues these publishers often face is bringing subscribers into the digital age too. Below are a few tips for digital magazine … Continue

UberSuggest will help you find some keyword phrases that Google may have missed

The Google Keyword Tool is very helpful in the process of keyword research, but like most other things, relying exclusively on one tool could be hurting your overall results. Perhaps Google’s Keyword Tool isn’t returning every aligned phrase that is beneficial to the … Continue

Digital magazine publishing receives data on how mobile devices are used

What are some of the most pressing questions you have about mobile device usage? As digital magazine publishing heads to tablets and smartphones, digital publishers seek answers to how these devices will fit into their digital publishing strategy.

A study from ABI Research – Mobile’s Role … Continue

Research paints a picture of the current mobile device shoppers

Reaching audiences with products is a concern that digital publishers face. The introduction of mobile devices has shown a connection with shopping and researching while shopping in person.

What does a mobile device shopper look like? If this is a question you’ve been wondering, some data from … Continue

Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?

The presence of social media is all around us. Even when people aren’t actively engaging on a social network, they can have social experiences on websites and blogs. They can add their opinions to articles online and share their favorite … Continue