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Archive for Digital Publishing Trends

We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.

Free Download: Get fascinating insights into digital magazine readers with this study that you can apply to pricing, marketing and issue planning right away when you claim your FREE digital copy of our The Mequoda Digital Magazine Market Study now.

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New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that   Continue

Audience Development News: Google Reveals More About Mobile Penalties

Audience development pros are learning exactly what Google’s new mobile penalty entails and also how to improve emails over the next year
Just as Google rolled out their algorithm penalty on mobile interstitial ads last week, we got a lot more information about exactly what the penalty is, and isn’t.

According to Search Engine Land, the types of   Continue

Magazine Publishing News: Time Inc. Retail President Talks Newsstands

Will Time Inc. save magazine publishing on newsstands through retailer innovation?
In an interview with Folio:, Time Inc’s Retail president Drew Wintemberg spoke about the future of magazines and the newsstand. In the interview, when asked about challenges in the new year, Wintemberg said, “From my perspective, it doesn’t seem that many publishers are investing to   Continue

A New Year Means New Organization Structures for Some Multiplatform Publishers

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling major initiatives early on.

We’re seeing this play out at a number of publishing brands, including Hearst, Discovery Communications, and Active Interest Media.

The first story is   Continue

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

Subscription Website News: Redesigns, Revenue and Artificial Intelligence

This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services 
We’re seeing that subscription website news takes on some interesting dimensions early on in 2017.

The first story, filled with some intriguing insight for subscription and digital marketers, features Aiden — a digital marketer created with artificial intelligence.   Continue

Google’s New Mobile Look: Recipe Cards in Search Results

Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards
Google is making huge efforts to make the mobile experience better. Part of this effort is punishing businesses who have floaters and OFIEs that appear before content of the website, and Don offered advice   Continue

The Top 10 Mobile-Trafficked Magazine Websites

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their traffic from mobile. According to AdWeek, “The MPA’s monthly Magazine Media 360° report dissected publishers’ online traffic in July and compared it with traffic from a   Continue

Multiplatform Publishing Woes: Ad Glitches and Video Fraud

Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and fake news.

We begin by looking at some recent data from eMarketer on the use of video in content marketing efforts. “According to the survey, a   Continue

These Subscription Publishers Are Seeing Increases in Audiences

Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times
We love to report on successes in the publishing world, and what better to report than subscription publishers seeing increases in the sizes of their audiences.

The Columbia Journalism Review is reporting on two publishers that have increased   Continue

Publishers are Testing Facebook Live and Seeing Results

Facebook Live and other live video becoming a large testing ground for brands and publishers
Live video is at the front of mind for many brands and publishers. The only question is how to use it. Sometimes it takes seeing some good examples to inspire progress within a large media company, so I’m glad that Digiday   Continue

Guardian Launches Native Advertising Hub

Native advertising becomes a focus for the Guardian
According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started an in-house native advertising agency called “Hosted by the Guardian.” And by customers, they don’t mean subscribers. They’re talking about the advertising agencies that they once   Continue

Multiplatform Publishers Experimenting with New Product Initiatives

Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to experiment, meet their audience members where they want to be met, and expanding their brand throughout various channels.

We’re seeing some publishers doing just that, and   Continue

Digital Media Companies Launch New Product and Data Initiatives

In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product offering, digital media companies are bringing new experiences to audiences with the desire to evolve brands.

Hearst is one digital media company doing this with its   Continue

Facebook Cracks Down on Fake News

Fake news prompts algorithm experiments at Facebook
We’ve written a lot lately about fake news, not only because of its influence on our recent election but also because the search and social giants are making strides to change their algorithms to filter fake news out. And with every tweak in an algorithm it does have the   Continue

Bloomberg Says Apps Are the New Magazines and Newspapers

Are apps really the new magazines? (We don’t agree, but keep reading to see why Bloomberg might think so).
Bloomberg Media says their current focus is apps. According to Digiday, “Starting with its redesigned flagship mobile app, Bloomberg plans to launch several new apps in the coming year with a focus on delivering personalized content to users   Continue

Multiplatform Publishing Organizations: People on the Move

Time Inc. C-suite executives out; Bloomberg and the Weekly Standard make changes
We see lots of changes take place at multiplatform publishing organizations over the years. This often is the case as proven talent is picked up by competitors, or new talent is brought in to help with the transition between print and digital.

Today we have   Continue

Updates in Subscription Website Products and Website Design

Some publishers are focusing on new subscription website products while others are focusing on website quality 
We’re seeing new subscription website products launch and new website launches coming to the industry.

Talking New Media is reporting on the new website launched by Surface magazine. “The new surfacemag.com reflects a completely different content strategy for the company, one   Continue

Google News: Emojis, Local Search Hacks, and Top Stories

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now “Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji,” according to   Continue

Hearst Takes Voice to Heart & Gives The Pioneer Woman Her Own Magazine

A series of voice-focused trends are beginning to evolve within Hearst’s magazine arm
This week at Hearst, it was announced that they will be using a new Food Network persona to diversify their magazine brand by giving them their own magazine, a trend we expect will grow with more Food Network personas. Women’s Wear Daily writes:
Hearst   Continue

Some Multiplatform Publishers Ceasing Print, While Another Expands to Print

Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content strategies. This had led to a many publishers turning their focus primarily to digital while letting some print titles go the wayside.

The first multiplatform publisher   Continue

How Effective is Ad Blocking Software?

Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops
Ad blocking software has become a challenge for publishers and digital properties using it for marketing purposes. However, it seems that the tides of the ad blocking wave may be changing in favor of marketers. Or, in the very least,   Continue

Vertical Video Content and Ads Increase in Popularity

Publishers are flocking to vertical video content and ads now that “it’s hip to be vertical.”
In the not too distant past, vertical video was only for Facetime and school plays you forgot to flip your phone sideways for. But with the advent of video streaming on social networks, and apps like Snapchat, vertical video is   Continue

Multiplatform Publishing Organizations: Forbes, Hearst, and Condé Nast Make Changes; Time Rejects Buyout

Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification within multiplatform publishing organizations.

A recent example involves a partnership between Forbes and Advantage Media Group. According to an article from MediaPost, “Forbes has teamed with   Continue

A ‘Big Jump’ in Digital Newspaper Subscriptions Post Election and New AdWords Improvements Come for Black Friday

An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election 
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like The New York Times and The Washington Post, took their paywalls down. Others, like The Wall Street Journal, decided to keep its paywall up, and   Continue

Google Offers Guidelines on Structured Data for Course Publishers

Google isn’t shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party
Online courses are a big business model for many publishers, so it’s no stretch to say that the announcement last week from Google about course structured data is a pretty big   Continue

Podcasting and Native Emails, Oh My!

Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities
Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued to spend money through email efforts). However, podcasting had a little phase a few years ago before going quiet, and now it’s back with equal   Continue

Multiplatform Publisher Hirings: Meredith Names New Editor-in-Chief; Bloomberg Announces Changes

We see multiplatform publisher hirings and firings frequently as organizations continue to evolve
Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course, this isn’t always the case. Some changes are made for restructuring and relaunching. Bloomberg is one organization experiencing such changes now.

It was recently announced that   Continue

Google Hones Focus on Content Quality and Architecture

Google continues to set standards in SEO and content quality, usually for the best.
Last week, Google and Facebook (finally) decided they’d wave their little wands on content quality and cut off ad revenues to fake news sites. If you spent even a wink of time on Facebook during the last few months of prime election   Continue

New Digital Subscriptions Offered by WIRED, School Zone, and The Telegraph

These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are focuses on changes made by existing publications, while others are completely new ventures being offered to audiences.

The Telegraph, for instance, is one digital subscription getting   Continue

Specialization Comes to Multiplatform Publishers & Brands

Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership
Multiplatform publishers can do amazing things by adding to a variety of offerings. Some of these publishers are experienced in the digital world, while others are starting to get their feet wet with   Continue

Expansion for Subscription Websites Focuses on Tight Paywalls, Strong Relationships, and More Content

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their publication? There was much debate about the process, including the rate to charge customers for access.

The question of price is still a hot topic by   Continue

Interactive Content is Being Called for in 2017

Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify   Continue

Economist Decides Which Social Platforms Work for Them

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently ”axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.” We’ve all been there right. For a lot of publishers, especially those in B2B, it’s Facebook that they’re questioning. Beyond limited reach to   Continue

Multiplatform Publishers Making Major Changes for Industry Success

Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff
The world of multiplatform publishers is no stranger to major changes. For instance, remember the launch of the iPad? It was a game-changer for savvy publishers who began using it to enhance their multiplatform publishing   Continue

Consumer Reports Gets a Makeover to “Broaden Digital Readership”

When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?)
When we heard Consumer Reports was undergoing a makeover it was music to our ears. Not because they have a particularly ugly publication or website, but because their reason, according to USAToday, is “an effort to to broaden digital   Continue

Organic Traffic is Back Up for The Sun Thanks to Facebook

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot.

After the paywall came down last year, Dominic Carter, managing director of commercial at News U.K. said they planned to double their sales team to   Continue

Using Metered Paywalls and Even Paid Whitelisting Against Adblockers

Can metered paywalls be the solution to voluntary whitelisting of adblockers?
As they say, if you’re not paying for a product, then you’re the product. And in publishing, when you’re giving away content on your site for free, users don’t seem to understand that you need ads to keep the free content flowing. Adblockers are obviously   Continue

Conde Nast Increases Multiplatform Publishing Appeal with Memberships

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, “In the quest for new sources of revenue, publishers have been launching subscription programs and events series.”

Moses reports, “Condé Nast’s Wired Media Group, consisting of Wired, Ars Technica and Backchannel, is going a step   Continue

LinkedIn Launches a Course Content Business Model

It’s no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning.
In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning, a subscription website for online skills training. This course business model that they stepped into is an entirely new revenue stream for them, and a new product   Continue

Major Magazine Publishers Begin to Respect SEO

Major magazine publishers are getting hip to SEO, and just in time.
A couple weeks ago, Google’s Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if any, are urged to do link cleanup, as this is a big focus of Penguin.

Search Engine Land reports, “Those hit by any version of Penguin   Continue

Magazine Shakeups in Tech, Teams, and Traffic

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If there’s one thing true about the publishing industry, it’s that the world is always pushing forward, whether you’re ready or not.
Publishers should invest in video   Continue

Newspaper Publishing: WSJ and Others Plan for Change to Salvage Revenues

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn’t easy to get ad space in The Wall Street Journal. There was limited space and they were almost always sold out. However, over the last decade, magazines and   Continue

Cate Prato Joins Mequoda as Implementation Team Director

Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most successful clients has been Interweave. With our guidance on SEO, email marketing, and website best practices, Interweave launched a group of online communities including Knitting   Continue

Facebook Makes Changes to Instant Articles to Accommodate Publishers

Instant Articles are being used by major publishers and Facebook is taking note

Facebook has become the bane of every brand and publisher’s audience development strategy, as they increasingly limit visibility on posts that aren’t boosted though their ads platform.

However, one thing we can all be happy about is how they’re improving those ads. Although Facebook’s   Continue

Brands Seek Data From Magazine Content Partners

When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There’s no doubt that brands are becoming hip to content, and while their first instinct was to hire content marketing companies to create brand stories, they’ve certainly evolved to see publishers as the experts of content. Thankfully, publishers noticed   Continue

Meredith Adjusts Multiplatform Strategy to Better Serve Millennial Women

Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success.
Meredith’s chief brand officer, Kim Martin, recently told FolioMag.com that they serve 72 percent millennial women and are actively adjusting their multiplatform strategy.

To better serve millennials, they recently launched More.com,  which she describes as “a website   Continue

Digital Ad Trends: DCN, Amazon, New York Times

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile as any in the industry, with highs and lows aplenty. Ad blocking, viewability, tech concerns, juggernauts like Google and Facebook, programmatic, native … the list   Continue

The 30 Hottest New Magazine Launches From Samir Husni

Listing this year’s best new magazine launches; plus, the future of Men’s Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers – that’s a core Mequoda tenet. Today, we’ve got some examples of that: the 30 hottest new magazine launches, a big staffing move for Rodale’s Men’s   Continue

Magazine Publishing Strategy: Tech, Email, Advertising

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That’s the crux of magazine publishing strategy – don’t make it harder than it is!

At Mequoda, we can distill all of this down to two modules: ACEM, which are the essentials, and   Continue