Archive for Email Design Best Practices

How to append email addresses to print subscribers and turn twenty cents into fifty bucks … Continue

Different strokes for different folks, and different email layouts for different business models … Continue

How easy is it to interact with your email newsletter?

Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls to action than a drill sergeant. These marketers forget that people, not cash machines, are reading the email, and they should be treated well. … Continue

Can your email management system do all this?

A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept payments and easily distribute content through social media and email marketing. To do this, we have ongoing relationships with companies like PayPal (payment processing) and … Continue

To be a responsive website designer, you must know how to design a website to be viewed effectively on any platform. For example, a responsive website design would never include flash, because around 30% of the smartphone market is carrying a flash-unfriendly phone. Additionally, you find new ways to deliver pop-up ads that don’t slide … Continue

A look at email marketing statistics you must know

Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the … Continue

No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve.

To determine your email retention rate, use this formula: … Continue

Components all email newsletter templates should share

We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand — reflect a total alignment between the subject line, headline, subhead, body copy, embedded text ads, display ads, and the featured product. … Continue

Obvious email newsletter layout elements that publishers often forget to style

The reason you create white papers and special reports is to build a large and thriving email list. Since you’re putting so much effort into creating that list, it only makes sense that your email newsletter looks its best, right? … Continue

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, mange their subscription or opt out of your list if they choose. Giving … Continue

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. … Continue

Designing email newsletter templates and email promotions for mobile devices has never been more important.

Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an … Continue

Do you know how to develop a snippet-based email template for your newsletters?

If the email templates you are using for email newsletters and promos are successful in engaging your reader base and selling products, then you don’t need to necessarily make any changes.

However, there is always the chance that a new template can help … Continue

A look at our top articles on mobile email design and strategy

Designing email templates for mobile devices is incredibly important. Think about how often you check email on your smartphones, and how often your colleagues do it. It’s been reported that a high percent of users will unsubscribe or delete email if it is not … Continue

Email newsletter best practices examine the best ways to get your email campaign into your recipients’ inboxes, opened, and read

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email … Continue

For those publishers trying their hand at mobile email and mobile site design, they need to pay close attention to two main things: device guidelines and best practices.

Device guidelines remain the same, until new products are released into the marketplace. Currently, just below 50% of mobile phone subscribers own smartphones. This number is compared to … Continue

Getting users to comment on your blog posts can be difficult. Sometimes people have the desire to add substance to your blog content, but don’t want to be the first commenter.

Digital publishers know by now that comments are important. They are viewed by Google as a sign of approval and engagement, and are social signals … Continue

The WordPress community has developed multiple plug-ins to combine functionality of their WordPress website with email.

WP-Email is one such plug-in, which allows users to email a post or page to any of their contacts. This plug-in has customizable options and shows email statistics. … Continue

Contextually, how would you define a well-crafted email newsletter?

Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related products. These characteristics provide a content-rich email newsletter for recipients, and ways to generate revenue for publishers. … Continue

Are you looking to make groundbreaking changes in 2012?

An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your market?

One major switch we made to the Mequoda Daily newsletter was going from one featured story to a six-snippet email newsletter. Doing … Continue

The email newsletter has continually evolved, just as email service providers and rules for emailing have

In the beginning, there was not a CAN SPAM Act created by the Federal Government to establish standards for commercial email.

Nowadays, as Internet users have evolved along with the web, there is a need to utilize email newsletter designs … Continue

Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could be sent through social media.

No online publishers ever want their audience to shrink, but we do realize it’s a reality. Sometimes people’s interests change … Continue

Do you ever find great blog content that you want your friends or colleagues to see? Savvy publishers enable their readers to easily share content via email because it means more eyes on their content.

It may also mean new conversions of registered, subscribing members; people who could end up purchasing products or attending events. … Continue

Make your WordPress content management system’s email process less time consuming

Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.

For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing. … Continue

Utilize best practices developed by careful analysis

Email has an importance and relevance seldom seen by other online activities. It’s because of this that email is used habitually by 61% of adults online each day.

Even as much of the Internet landscape has changed over the years, email has remained strong. Its popularity seems to be growing … Continue

How three top publishers have designed their email newsletter headers to increase open and click-through rates

When someone signs up for your email newsletter, it’s because they like your content and they want to hear more from you. Because of this, one of the best things you can do for your email newsletter is create a … Continue

Email newsletter rants from email marketing expert, Jeanne Jennings

As I was paging through our list of email newsletter reviews, written by the admirable Jeanne Jennings, I was finding some pretty great commentary about what worked and what didn’t work amongst the email newsletters we reviewed. … Continue

When you’ve gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.

The preview pane is the juicy snippet that people see when they click on your email, before the “fold”. Depending on how their email client is … Continue

An email strategy utilizing these email types can help you sell more products and build your audience

The types of emails you send to your list have a lot of impact. Not only does the content have to be great, or people will opt-out, it has to contain real value.

To your audience, value is anything that … Continue

Email newsletter subscribers will thank you for following these 12 guidelines

An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that is much less frequent than ours. That’s why in general, we like to give at least one take-away in every email newsletter that we send, … Continue

Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my!

Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds of thousands, to millions and billions of emails being sent every day.

So, as you can imagine, they have an awful lot of data on their … Continue

Design email newsletters that are easy to read, share and use

Your email subscribers aren’t cash machines, they’re humans. How often do you feel good after opening an email newsletter that tries to sell you every step of the way? Probably never, because unlike promotional emails, editorial email newsletters need to give your subscribers at least … Continue

Increase open rates and save unsubscribers with weekly email newsletters

As a daily publication, you’re more than likely already sending out an email newsletter every day. The daily email newsletter gets you the most bang for your buck, because you have the chance to drop a subtle promotion or featured product in every email that you … Continue

Which words are you choosing to convince people to join your email newsletter list?

When someone comes to your website, your first goal should be to get them on your email list. It doesn’t matter what you’re selling (or not selling), because you always want a way to keep in touch with them long after they’ve … Continue

Seven steps to spending less time in the email newsletter machine

I’ll start out by saying that you’re just about as likely to put together an email newsletter in four-minutes as you will be able to truly implement The Four-Hour Workweek or The Four-Hour Body. Just not likely for us non-superhumans. But, as an ode to … Continue