Email Marketing

Valuable information on email copywriting
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An important ratio to know
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Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue Reading »

The final part to maintaining a good email reputation
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Ways spam can be a problem with your email strategy and how to handle them
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Last Chance to Register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s Top Copywriters and let them re-write them for you! … Continue Reading »

How publishers are using Seasonal email subject lines this time of year to sell more products and increase email open rates … Continue Reading »

Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters … Continue Reading »

Write subject lines that provoke open rates and persuade your subscribers to read your email newsletters
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Invest 90 minutes discovering the secrets to email subject line creation and continuous improvement … Continue Reading »

Use targeted subject lines when you want to maximize email conversion rates
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Using the right product shot in your email newsletter can increase response rates by 20-30% … Continue Reading »

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals
Successful Mequoda System Publishers understand that their websites exist primarily to build customer loyalty. They understand the website’s role in increasing their most valuable asset, which is their active email database. For some Mequoda System Publishers, email generates 60 to 80 percent of all their revenue.

For Mequoda System copywriters, editors and publishers, email is not just a marketing channel, something that you build and blast.

The email channel should be harnessed through regular email newsletters that provide frequent, valuable information to users who become enamored with your brand, love your content, and want to buy the other types of information products you sell, or do business with your sponsors.

You should be using a combination of email newsletters and email promotions to build customer relationships and maximize customer lifetime value.

You begin by creating an email editorial calendar that aligns with your products and sponsorships. The simplest plan works on a one-week cycle.

While the daily tip email newsletter might have a Monday, Wednesday, Friday frequency, the email promotion newsletter might have a Tuesday, Thursday frequency.

Additionally, more than half of the Mequoda publishers with whom we are working have a summary, week-in-review edition of their email newsletter that is delivered on Friday or Saturday.

How Mequoda Daily organizes our email marketing campaigns
Here at Mequoda Daily, Editor Amanda MacArthur sends out email newsletter tips on Mondays and Wednesdays, and email promotions or email product updates on Tuesdays and Thursdays. On Fridays, we either give away a free report, or we promote Mequoda Pro. A Saturday week in review edition is in the planning stage.

In general, the editorial we send on a Monday will promote the same product as our Tuesday promotional email. The same strategy goes for Wednesday and Thursday.

Mequoda Daily has a different editorial and promotion calendar that’s dictated by the time of year. Six months a year we promote webinars on Tuesdays and Mequoda seminars on Thursdays. When we’re within 90 days of holding a Mequoda Summit, all our Thursday promotions are devoted to the Summit.

Schleifer told us right off the bat that they do not cycle regularly through their entire inventory of products. After much trial and error, HRDA settled on this method: “We promote what sells”.

Schleifer does look for opportunities to sell less popular products but gives a 4-6 week headway between using a product that they know sells less.

HRDA publishes their email newsletter about six times a week.

Schleifer told us, “The way we do it at the Daily Advisor is that we establish on Monday and Wednesday an issue the industry is having. Then based on that issue, we come in the following day, Tuesday and Thursday with a solution to that problem. If your problem is an HR issue, like that people don’t listen at meetings, then your solution is to have a much more motivational meeting. We ask our editors if we have anything that would help this, and if they tell us ‘yes we do’, then we offer that product as the solution.”
How Johns Hopkins Health Alerts organizes their email marketing campaigns
Publishers who have a greater number of products can have two, three and four-week cycles. Johns Hopkins Health Alerts has a three-week publishing cycle to feature all of its 15 products. The baseline sponsors are the Johns Hopkins White Papers.

Some B2B publishers send out 11 email newsletters each week — five email tips, five email promotions, and one-week-in-review summary.

What does your email marketing calendar look like? Do you have a method all your own? Share it in the comments! … Continue Reading »

Download these three free white papers and sending more effective email newsletters and promotions.
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One part BENEFIT and one part HOW-TO equals an intriguing and persuasive email subject line
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How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
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Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name

The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by selling them paid products and services.
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Use PDF files to improve your site’s landing page rankings with Google

Help build your niche brand with this eight-step link-building technique … Continue Reading »

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.

The success of your online publishing business depends on the same two factors. The important variables are: … Continue Reading »

Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and especially email, will be recognized for having revolutionized campaign strategy more than any technology since John F. Kennedy mastered using television in 1960. … Continue Reading »

Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need. … Continue Reading »

Complete these seven to-dos and get your IP removed from email blacklists

Last week we talked about whitelisting, but today we’re going to cover how to get off those nasty email blacklists once you’re already on them.

Being blacklisted refers to the ISP that your readers are using (like AOL, Yahoo!, etc.). One person marking you as spam in their email inbox won’t get you blacklisted, but many spam complaints will. Once you are blacklisted, no one using that ISP will get your emails. This is very troublesome for B2C publishing companies because their users are more likely to use an AOL or Yahoo! account than B2B users. … Continue Reading »

If an email gets sent to an inbox and lands in the junkbox, does it make a sound? … Continue Reading »

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue Reading »

Email copywriting best practices for effective consumer email marketing … Continue Reading »

Subscribers generally buy a paid product within 90 days…or else!

“In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something”, Andrew Palmer, former Director of E-Commerce/Web Marketing for Agora Financial, LLC told us in our last interview with him at Agora. … Continue Reading »

Mitigate spam complaints by finding out who’s putting you in the junkbox … Continue Reading »

10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions … Continue Reading »

Does your revenue per thousand come up short while your “white web” transactions seem curiously high? … Continue Reading »

14 ways to get your email delivered and viewed correctly on any browser … Continue Reading »

Use these strategies developed by the folks at HR Daily Advisor to help your writers and editors sell more product. … Continue Reading »

How to sell products while maintaining the honesty and tactical transparency required to preserve a trusting audience … Continue Reading »

Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA’s 32nd Annual International Newsletter & Specialized-Information Conference … Continue Reading »

Put this list of no-no’s next to your desk and check it often … Continue Reading »

29 Insider Secrets for Creating Effective and Profitable Email Newsletters … Continue Reading »

8 best practices for effective email marketing in a preview-pane world … Continue Reading »

How a publisher made one change that increased their delivery rates from 65% to 98% in days. If your email provider is not giving you a delivery report, and you are not registered with a service like Delivery Monitor, we seriously recommend that you pay attention. … Continue Reading »

It’s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation.

Two of the most important delivery rate factors are the “from” address and the subject line. However, if you want your emails to get opened, your subject line has two tests to pass: the spam checker, and the email checker. You want your email to get delivered, but you also want it to get opened. … Continue Reading »

How easy is it to interact with your email newsletter?

Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls to action than a drill sergeant. These marketers forget that people, not cash machines, are reading the email, and they should be treated well.

Part of respecting your audience is designing an email newsletter that is usable. That means it should read well, link to a webpage of the article, and yes, even allow readers to unsubscribe easily. … Continue Reading »

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy

The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to create a newsletter where 60 percent of it was editorial and 40 percent of it was marketing,” said HR Daily Advisor Managing Editor Jay Schleifer.The editorial strategy for HR Daily is what Schleifer calls the “1-2 punch” sequence, where a human resources problem is posed on Monday and Wednesday, and the solutions to those problems are delivered via a product offer on Tuesday and Thursday. Friday’s are left for stand-alone editorials.Last week, for example, an HR Daily article cited several statistics that illustrated the need for managers to provide feedback to employees. The next day’s article discussed how a BLR product helps managers constructively provide employees feedback. The “1-2 punch” strategy is proving to be very successful, Schleifer said. … Continue Reading »

These benchmarks will reveal where your emails have to be tweaked

The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what adjustments to make?

To measure a campaign without benchmarks is to guess at its effectiveness—and blind guesses rarely make money.

Marketing research firm Jupiter Research gives the following industry averages for generic e-mails, via DMNews: … Continue Reading »

A report shows 5 tactics are commonly executed and commonly fail

A mantra that remains true across email marketing and direct mail is “the money is in the list.”

Email marketers are always trying to grow their list, but a recent study shows that many of them are planning to use tactics that others in the industry say show little results.

Silverpop’s “2006 Email List Growth Survey” asked 321 companies what methods they planned to use to grow their list and which were most successful. … Continue Reading »

Find out how this email newsletter is raking in revenue and awards

We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand award in its newsletter category.

HR Daily Advisor is a human resources management newsletter running on a Mequoda System. It and seven other newsletters came out on top of the 540 entries in APEX’s newsletter category. … Continue Reading »

Reporting from the 31st Annual SIPA conference … Continue Reading »

Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.

Variety, the bible for show biz insiders, has provided Hollywood movers and shakers with the industry news they need for over 100 years. The company has been around the block when it comes to print publishing, but even the wisest publishers make mistakes when transitioning online. … Continue Reading »

Find out why your email newsletter should follow the 60/40 rule

Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has not spawned effectiveness, and many email newsletters have flawed formats.

Thankfully, the Mequoda Group has a new free email newsletter review to help publishers avoid the flaws and mimic the best practices of email newsletters by analyzing The Daily Dish, South Beach Diet Online’s email newsletter. … Continue Reading »

Use different emails to relate to your customers in different ways.

The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.

If you want to maintain customer relationships, Mequoda Pro contributing editor and Clickz email marketing columnist Jeanne Jennings has a new book, The Email Marketing Campaign, that outlines three emails that will help do it. … Continue Reading »

Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty. … Continue Reading »

Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice rules are still undefined. The emerging use of preview panes in email software is the latest change to that environment. … Continue Reading »

More attention to detail would help improve the reader experience and lift response.

Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested “Drug Money,” not because my father was into anything seedy, but because he had spent his entire career in the pharmaceutical industry, which was lucrative enough to allow him this splurge.

FDAnews is also keenly aware of the revenue opportunities inherent in the world of pharmaceuticals and is leveraging them with a stable of free email newsletters, one of them recently analyzed by the Mequoda Research Team. … Continue Reading »