Email Newsletters

We all make mistakes, learn from them … Continue Reading »

Last chance to sign up for our Solving Email Delivery Rate Problems webinar … Continue Reading »

2 components for better understanding email reputation

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Four tips and two rules leading to a more useful way of distributing your information through email … Continue Reading »

Don Nicholas tells publishers that email newsletters are the new newspapers
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Ask a question in your email newsletter, and the reader will be inclined to respond … Continue Reading »

Part two of our best practice collection for publishers who want to create great email newsletters … Continue Reading »

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue Reading »

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.
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Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
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Your email newsletter should provide benefit-oriented content that engages the reader … Continue Reading »

Why your email newsletter program may be leaving thousands of dollars on the table…
Economics is the measurement of any business enterprise. Profitability is the price of survival.

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A case study on aligning your email newsletter strategy with the goals of your online publishing business
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How to control what your readers see when they first open your email newsletter

The first screen of your email newsletter, which includes the preview pane, is another part of your email newsletter’s prime real estate. … Continue Reading »

How to get your email newsletter and promotion opened in half a second

We’ve done plenty of email subject line tests over the years, but as time progresses, people respond to different messages. Some may get accustomed to the direct “You won’t believe this” subject line and won’t fall for your tomfoolery. … Continue Reading »

How to comply with the rules of sending an email newsletter, while providing your customers with friendly ways to keep in touch, and maintaining the rights to your content. … Continue Reading »

How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing … Continue Reading »

New email newsletter guidelines

We just got an email from Circulation Management that talks about the new CAN-SPAM rule provisions: … Continue Reading »

While many publishers assume that giving away a free email newsletter should be enough to maximize visitor traffic conversions, others treat their free email newsletter marketing programs like any other serious direct response program. Over the past 10 years, I’ve seen free email newsletter publishers test creative, placement and premiums to boost conversions rates. One publisher who had never used premiums to “sell” his free email newsletter decided to give it a try. … Continue Reading »

Building a targeted, opt-in free email newsletter database is job one for website publishers who use The Mequoda System. The size of your controlled circulation email newsletter, and the revenue per subscriber, per year are the key metrics that drive your top line revenue. A very methodical publisher who was creating her first co-reg lead generation program was kind enough to share her process and the impressive results from her new program. … Continue Reading »

Create “print and read” email newsletters

Many subscribers prefer to “print and read,” rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page. … Continue Reading »