Internet Marketing Strategy

Using the power of free content to build internet business models that work
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Thoughts and strategies on the future of online publishing
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Test Results You’ll Be Interested In
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Learn how to succeed as an online publisher, completely on us … Continue Reading »

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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If you can’t get the number one ranking in Google for your desired keyword, partner with the online publisher that does
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Mark Everett Johnson shares with publishers gives ten ways to get both customers and editors involved in your internet marketing efforts
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Teleseminars are a very inexpensive way to gather a group of people, regardless of their location. They’re a great way to promote products, services and educate people about any given topic. They’re also known as audio conferences, teleconferences, teleclinics, and telecalls. … Continue Reading »

Our list of the best PR websites to submit your press releases for maximum SEO and traffic opportunities … Continue Reading »

Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your lap. … Continue Reading »

3 easy ways to build customer loyalty for your brand when budgets are tight … Continue Reading »

Lane Becker of GetSatisfaction.com talks about the online world where loyalty = profits & satisfaction = growth … Continue Reading »

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success … Continue Reading »

Learn the 11 Key Metrics Every Online Business Manager Should Know … Continue Reading »

Two standard business models that support the long tail and make money online … Continue Reading »

Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on. … Continue Reading »

How to build top level conversion architecture that will increase conversion rates and boost sales … Continue Reading »

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue Reading »

How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of its total revenue online. … Continue Reading »

Information wants to be free (to the end user… but the advertiser’s going to pay) … Continue Reading »

Tips for helping editors think like marketers when it comes to their products … Continue Reading »

LinkedIn’s solid demographic targeting makes advertising B2B publications a no-brainer … Continue Reading »

A review of the B2B Magazine and InfusionSoft webinar “Launch a Webinar Program End-to-End” … Continue Reading »

How a free eBook by CopyBlogger’s Brian Clark ended up paired with Amazon’s #1 Bestseller … Continue Reading »

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles … Continue Reading »

AdSense guru Joel Comm explains where ads should go on your site. There are a few different types of text ads that Joel Comm mentions in his book The AdSense Code. He claims that the most popular is the leaderboard. At 728 x 90, it stretches across the screen and while it can be placed anywhere, it’s mostly used at the top of the page, above the main text. … Continue Reading »

Brushing up on the Google AdSense Terms of Service will keep your ad revenue coming in. If you are a publisher using Google AdSense, you may or may not know how easy it is to tick off the Google Gods. We’d all like to think we’re honest business people, and we’d never click on our own ads, but you might be unaware of some of the lesser known rules laid out by Google. … Continue Reading »

Whether you’re product-driven or ad-driven, you can benefit from building your own vertical search engine. Vertical search engines, in short, are search engines created by publishers, that feature search results based only on websites that the publisher defines as a searchable resource. For example, if you have a food magazine, you might create a recipe vertical search engine. In your search engine, users could search for things such as “sugar cookies” and get results from allrecipes.com, americastestkitchen.com and similar sites that you identified for the search engine. … Continue Reading »

Publishers see vertical search as opportunity to “reclaim the online community from Google”. Depending on what area of technology you are coming from, vertical search engines can be described different ways. If you’re coming from the technology side, they describe it as a way to search the space that Google does not get to. It also does not require or need the “natural language” technology. … Continue Reading »

Defeating the “Google Gods” and hand-picking your own Adsense ads. It’s not uncommon to come across an irrelevant ad on a blog or website that was hand-selected by Google. We’ve come across diaper ads on gardening sites, scientology ads on baby sites, and flower ads on industrial sites. … Continue Reading »

Anyone with good content and lots of it can benefit from Google AdSense. Size, in terms of traffic or the number of site pages, doesn’t really matter as to whether a publisher can, or should, become a Google AdSense partner. Quality content is the defining feature. In fact, the program is a great opportunity for publishers with quality content, but limited or light traffic and/or few site pages. … Continue Reading »

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or lists. … Continue Reading »

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products. … Continue Reading »

Key components of the Mequoda Internet Marketing System

The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue Reading »

When attracting advertisers, it’s not about the hair and makeup, it’s about the adroll and tagroll

What kind of world are we living in, where even ad-space has a place in social networking? An online publishers world, that’s what!

If your website is ad-driven, you might be interested in this new online advertising haven called Adroll.com. This free ad-network was created by Jared Kopf, a young entrepreneur listed amongst BusinessWeek’s list of tech’s best. Adroll.com is still in private beta, but if you’re lucky enough to get your hands on an invitation (we have a few, if you’d like an invite let us know), or wait the 24 hours it takes to process a beta application, this new venture has a lot to offer the online publishing industry, and we should be watching closely. … Continue Reading »

It’s the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or subscriptions?

If you’re an experienced online publisher, you certainly have an upsell at the bottom of every order or email subscription confirmation page. But in the season of gifts, why not upsell your customers to a gift subscription or product? One of the publishers we refer to below has found a way to link renewals to gift orders, while others have opted to offer complimentary gifts to the gift-ers instead of the gift-ees. … Continue Reading »

Use this tool to see what is on searchers’ minds

Blogging works best when it’s done daily, and that takes a lot of information. One endless source of info—the news—is a great way to excite your readers while educating yourself. But how do you know which types of news excite and which types bore?

That is answered, in part, by Google Hot Trends, a free service that shows the top 100 fastest-rising Google searches every hour. … Continue Reading »

Some publishing skills have not changed and are not expected to

Publishing’s transition from print to digital has caused a lot of changes over the years. Your office is loaded with computers. You have website, an email newsletter and digital reports. You might not even consider your business a magazine or a newsletter anymore, but a provider of useful information. Has anything stayed the same?

Copywriting, for one, has been a vital skill for decades, and it’s unlikely to disappear or change anytime soon. … Continue Reading »

Avoid foolish marketing and bad PR

Today’s post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists of things you should avoid.

The first list describes 14 things to avoid when soliciting coverage from a blog. The list comes from Lee Odden’s Online Marketing Blog and it helps distinguish the differences between soliciting stories from print journalists and from bloggers. … Continue Reading »

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal of the review is to find five to ten changes to their current Internet marketing system that will make more money. … Continue Reading »

Test targeted keywords and content optimization for free

Everybody is on a budget. That’s why we’re mentioning two free search engine marketing tools today that can help you boost search rankings without boosting spend.

The first is WordTracker’s free keyword suggestion tool. The tool works as a thesaurus and a search-volume estimator, revealing phrases that may be worth targeting in your campaign. … Continue Reading »

These internet marketing tips can help your website’s ads generate more revenue
Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering the sponsor’s ROI and the publisher’s revenue. But how do we make online ads that capture more attention? … Continue Reading »

Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?

As an Internet Marketing Consultant, I seem to spend a lot of time researching Internet marketing questions that, at first, I have no clue how to answer. Often my research leads to even more questions about what exactly my clients’ users are doing online and how we can help them find us and like us. Sometimes it feels like marketing in 2007 is mostly research – and maybe it is. … Continue Reading »

Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting

Today’s posting is a mass of SEO related news that will help you optimize video, go international and target the right links. Let’s get right to it so you can boost your rankings and capture more website traffic. … Continue Reading »

Viral marketing campaigns are not easy, but here are a few tips that can help yours find success

We wrote a few weeks ago that many marketers are planning a viral marketing campaign, even though only a few marketers said theirs worked.

Why are marketers having such a hard time with viral marketing? Why can’t they seem to trigger a word-of-mouth epidemic?

Columbia University Sociology Professor Duncan Watts attempts to answer that question with some mathematical analysis in an article in Harvard Business Review. … Continue Reading »

Getting on page one is more vital than ever. Make sure you’re targeting keywords that will get you there.

By now you probably know that one of the best ways to attract website traffic is through SEO. But how good do your rankings have to be, really?

That question is answered in part by an iProspect Search Engine Behavior Study, which you can download here. The study is from April 2006, but its lessons are just as valid in August 2007.

What is the main lesson? Get on page one at all costs! … Continue Reading »

A new report shows that online video is both popular and socially stimulating

In case you’ve been wondering if streaming video could help your online business, a new report from the Pew Internet & American Life Project says most Internet users watch video.

Over half of online adults have watched video online, and about 19 percent of them do so on a typical day. Those numbers are starkly higher for broadband users, with 74 percent of them watching digital video, according to the report. … Continue Reading »

Raise your productivity; know the difference between online publishing and online marketing

I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up: What is the difference between online marketing and online publishing?

The difference is blurred for many of us, especially the publishers that are on the front lines of our websites’ marketing campaigns.

After some deep thought, we came up with the following criteria, which could help you more clearly define your business goals. … Continue Reading »

Google’s new search system dramatically increases the competition for page rankings.

Just when your SEO strategy was polished and humming along, Google releases a press release.

Google announced last week that it is starting “Universal Search”, a more comprehensive form of search that could push your page rankings down if you’re not diligent.

Searches in Google’s default “Web” section will soon include results from Google’s news, books, video and maps databases mixed with the webpage results. … Continue Reading »

Making a meaningful connection with your audience.

It’s day two of the Web 2.0 Expo, and I thought I’d share a session I attended called “Community Evangelism: Tools and Techniques” with Anil Dash and Deborah Schultz from SixApart. I learned about the importance of having an official evangelist for your company, most importantly, instilling the Web 2.0 networking effect of community evangelism. … Continue Reading »