Archive for Landing Pages

Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.

It was in tiny, light brown type on a dark brown background.
… Continue

“You either want something you don’t have, or you have something you don’t want.”

That’s one of the main truths in life that every copywriter needs to know to use basic human anxiety as a tool in their work.

The key to selling a product is making people feel like they need something. Obviously you should also … Continue

Deploy your words to make landing pages more powerful

The best landing page designs aren’t about design.

OK, they’re sort of about design. I know that my copy can enhance and work with the design, or it can put the reader off the product featured in even the best landing page designs. … Continue

Look no further than these 11 examples to make your landing pages wildly successful

Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.

But … Continue

For successful landing pages, best practices are mandatory

At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it comes to landing pages, we have 12 of them. You can test these elements over and over, removing some or adding others, but in the … Continue

… as long as you answer the million-dollar question

What’s in it for me?

This is more than just a popular refrain among toddlers and politicians. This is the question you must answer with every landing page letter you write. Great landing pages will convert visitors to members, and members to subscribers or buyers, only if you … Continue

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on … Continue

The main point of online advertisements is to gain conversions.

Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.

Successful conversion architecture is clearly labeled, above the fold and simplistic in nature. Whether the website is selling a product or offering a free signup for an email newsletter or a complimentary … Continue

Don’t expect to increase landing page conversion rates without following these four simple rules

Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart, but forgetting to install cash registers. What’s the point?

In direct mail advertising, one of the two most important elements of the package is the order … Continue

First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.

A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done … Continue

Landing page testing is necessary for higher conversion rates

Who here is a landing page testing fanatic? I’m sure there are a few in the group. Landing page testing is a focus for some publishers, but unfortunately, not enough publishers and marketers. In fact, less than 45% of marketers have reported trying A/B tests. Only about … Continue

7 areas to test on your landing pages

On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to test?

The first thing that would always come to mind in tests for me, pertained to email marketing and the subject lines used to get people … Continue

Four webinars that will help you define, optimize, and analyze your website’s content

How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its audience members. It would share content, inform interested readers, and offer online business strategies focused on revenue generation.

How do you think website supremacy can be … Continue

7 editorial tips for writing a white paper

Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get new users to your website. It is typically free white papers that these visitors are seeking. However, if you provide poor quality white papers, the … Continue

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic

YouTube clearly doesn’t want its users bouncing from the site and going to the website of other content publishers. Digital publishers utilizing YouTube to house and share video content want to drive traffic back to their website. So how … Continue

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. … Continue

Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.

Beyond the results themselves, the most exciting part of testing is the options. Website operators can test different creatives, including email subject lines and calls-to-action. … Continue

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. … Continue

All website changes need to be tested to assure they work properly.

If testing doesn’t occur, the online business’ functionality may be in question. This could lead to breaks in your usability. Such issues hinder the retention process and create a bad first impression for new website visitors.

To assure our Gold Member clients the best … Continue

Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines

Download a free copy of Rapid Conversion Landing Page Optimization Guidelines now

Most content marketers we talk to wouldn’t mind having a higher conversion rate.

How about you – would you like to have a higher conversion … Continue

Without conversions, your online business will suffer… these three tips might help you fix the problem

A consistent stream of website traffic is great, as is engagement with audience members through social media.

Unfortunately, in many scenarios, traffic isn’t enough to keep online publishers functioning. Conversions need to take place in the form of direct sales or … Continue

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months

We occasionally run organic marketing tests at the Mequoda Daily and enjoy sharing the results with our community.

The latest test we ran has resulted in a 32% increase in overall net conversion rate on our rapid … Continue

Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product

Are you giving yourself credit by offering testimonials?

If someone writes you, or leaves a comment on your blog talking about how great your content or products are, you are receiving a testimonial. … Continue

During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests

In the Mequoda Daily yesterday, we showed an example of how a few simple changes to a landing page increase the conversion rate by 20.2%.

Who wouldn’t want an increased conversion rate of 20.2%? That … Continue

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy. … Continue

High-traffic and loyalty hot-spots to put the Facebook like button for maximum “likes”

The “like” button comes in a few shapes and forms, but if you have any interest in getting people to follow you on Facebook and share your articles, there are several important places where installing it is a pretty great idea. … Continue

Do you know how long to run your landing page test for?

In yesterday’s Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages with the help of A/B and multi-variate tests.

The article went through criteria that should be the focal point of your tests. Ultimately, these criteria pointed … Continue

Do you have a specific plan in place for testing your landing pages?

If you’re like me, you need directions sometimes…

For instance, in my old car – which was 16 years old – I no longer had a working power outlet, so I wasn’t able to easily have a GPS. Due to this, I found myself … Continue

Train your landing page templates to convert better with these helpful hints

Conversions help the world go round for online publishers.

Whether these conversions are casual visitors to registered members, or the conversion entails a direct sale, the process is the lifeblood for online publications. … Continue

Are you ditching your readers as soon as they subscribe to your email newsletter?

When someone signs up for your email newsletter, you have just one chance to make a great first impression that subscribers may hold onto for the duration of their subscription.

An email thank-you page is a page that we don’t look at very … Continue

Discover what you can gain from testing landing pages, and the associate costs that may apply to the process

Do you understand the benefits behind testing your landing pages? What about the costs? Time and money are needed in the testing process, but the results can be well worth your investment…and then some.

In yesterday’s Mequoda Daily, … Continue

The pros and cons of using these types of landing page optimization tests

How many of you regularly test your landing pages and landing page templates?

If you are like many publishers, you’re probably raising your hand partially. You likely test your landing pages, but probably not as often as you should. … Continue

A few free video landing page templates to get your videos rolling

According to a study by eyeView, businesses who tested video on the homepages and landing pages saw a conversion rate increase up to 86%. These results were based on multiple iterations of video and placement, but 86% is no small feat. EyeView also notes:

“For … Continue

Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and lower your bounce rate dramatically. There are always going to be endless opportunities to … Continue

If you want a better conversion rate for your landing pages, these landing page template designs are worth consider

When a casual visitor enters your site, you only have a few seconds to make a good impression. If your design is unpleasant, or your landing page templates are hard to maneuver about, then the visitor will … Continue

Sharing a story may open your audience’s eyes to the benefits of your products

Selling products can be difficult, even if there are great benefits associated with the product.

In today’s digital world, it’s easy for competition to emerge. Whether the competition poses a real threat is another question, but regardless, the presence of many products and … Continue

Internet strategies evolve quickly; keep up to date with informative free reports

Think about last year’s Internet strategy…what were you doing to build audiences and sell products?

Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach? … Continue

SIPA 2011 speakers bring their books and knowledge to the table

Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics of Peer Influence. Monday, June 6, 8:30-9:15 a.m.

“Empowering your employees doesn’t work unless you have actually designed a management framework that enables them to work … Continue

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a … Continue

Every landing page design is not for every audience
We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack will sell for $300 because it’s got a bunch of giant C’s on it and you won’t even need to publicly brag about it because … Continue

Tips on how to make you website better

If your high-priority landing pages have design flaws or content errors, you may be missing out on fruitful relationships.

The website is the core of online business. If your site isn’t performing to its full potential, then your business is technically suffering. And although you may still see positive … Continue

Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable

Receive your FREE digital copy of Million Dollar Landing Page Templates now and receive two free best-practice, customizable landing page templates as a bonus

We have completely revamped our free landing page templates white paper.

Now you … Continue

The keys to a high converting landing page is urgency and fresh content

Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s out of date. How can we expect the prospect to take our message seriously if we’re not even interested enough in the content to keep … Continue

Which elements make for an easy to read landing page?

No matter how you cut it, you’re going to need to write lengthy sales letter copy for any landing page.

Even a free product requires at least 300 words to get indexed in Google and you’re not going to fill that quota without a little story and … Continue

Insight on creating sales letter landing pages from our Landing Page Handbook

Download a FREE digital copy of our Landing Page Handbook now

With all the content present on the Internet today, it’s important to create landing pages that are designed with irresistible offers that intrigue visitors.

If you operate a commercial website, the goal of your website’s … Continue

The most effective landing pages follow these four checklist items

Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list said, “and much, much more?” Well, here’s a news flash…nobody with an IQ higher than room temperature believes that there is “much, much more.”

If you … Continue

Suggestions for landing page optimization that will help your landing pages perform better

Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then your landing pages could probably be performing better.

At the Mequoda Summit West 2011, Matt Humphrey, Chief Marketing Officer at Fortis Business Media, and Rafael Cardoso, … Continue

How to create links and buttons on your landing page templates that users want to click

There is not a more common problem with landing page marketing, than designers who can’t take a user from the story to the sale.

Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective … Continue

An eye-opening session from SES in New York

Have you every wondered where your users are looking on your website? Are they paying attention to your most important content, the advertisements on your site or the images you display?

Knowing where your audience looks on your webpages will help you better serve them with content. This, in … Continue

A 4-step checklist for optimizing your landing page with testimonials

When someone tells you what an amazing job you are doing, or how your product has changed their life, they are giving you a testimonial. They are testifying to your credibility and overall awesomeness.

Now that social media and online reviews are amplifying word-of-mouth marketing, it’s becoming … Continue