Online Metrics

12 things every copywriter, editor and audience development manager can learn using Google Analyics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and gave the audience 12 things that you want to track when using Google Analytics:

Most Popular Content
Page Views for Specific Post
Page Views for Specific Topic
Top Referring Website
Top Keywords
Arrivals by Keyword Phrase
Arrivals by Keyword Cluster
Visits by Country
Bounce Rate by Traffic Source
Email Conversion Rate by Rapid Conversion Landing Page
Most Popular Internal Search Terms
Top Landing Pages

One thing we found in the presentation is that people come to our website searching for the keywords we are using in our free reports and targeting in our articles, than they do simply searching for “Mequoda”. That’s a good thing, right?

Nicholas also noted that your bounce rate (people who come to your site and then leave) is less important than tracking your bounce rate by traffic source. … Continue Reading »

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
… Continue Reading »

New features from Compete.com to help you scope out your competitors and add expand your online vocabulary.

Compete.com is one of our staple tools for conducting market research and reporting key metrics. Today around noon, they launched “the new Compete.com”. … Continue Reading »

How email newsletter contact frequency affects the annual value of an email newsletter subscriber

The online metrics of making your email newsletter yield more revenue

If he had been a consultant to our industry, the legendary Peter Drucker probably would have said something pithy like “measure your email revenue right, and measure the right email revenue.” … Continue Reading »

How to cut through the clutter of data and create a useful website management dashboard with online metrics

More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.

More specifically, he said, “if you can’t measure it, you can’t manage it” and “what’s measured improves.” … Continue Reading »

Web 2.0 Expo Notes: Web 2.0 Supply & Demand Metrics Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about metrics in a Web 2.0 world … Continue Reading »