Archive for Online Publishing

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content

Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.

Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data … Continue

A few minutes with Clay Hall

I’ve known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a familiar voice in our community, having attended seven Summits as both participant and speaker. With the sale of Aspire Media to F+W Media, I think … Continue

Online Editor Job Available – Diversified Business Communications. … Continue

Online publishers building social media and email lists need to pay attention to these tips

It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on social media and email lists, and occasionally overlook the opportunities to subscribe.

However, there are still audience members around who want to be engaged with our … Continue

What do you do?

Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing diversity in job titles. One of my favorite parts of this three-day program is the welcome conversation. … Continue

As some of you know, I was diagnosed with Late Onset Stargardt’s Disease back in 1992. For 18 years, there was some mild decline in my vision. Then in the spring of 2010 after five weeks on the road, my vision declined rapidly. By 2011, the vision in my right eye was beyond 20/400. My … Continue

The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online presence for CSPI and Nutrition Action Healthletter content, and this position will regularly measure and report on key program metrics and adjust the strategy and … Continue

Making new technology part of your everyday

Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is a great study in “what’s happening now.” In one of her recent posts on the Astek blog, she went through her daily routine—and this was … Continue

Ryan Stillwell, Vice President of Sales, Mortgage Success Source, LLC, Holmdel, N.J.

SIPA: How did you get into this business?
RYAN: I was a branch manager for Wells Fargo and Originated loans for GMAC. The GMAC office was shared by a company called The Mortgage Market Guide. I was asked to join the MMG team which … Continue

Murphy to explain new hiring guide at SIPA 2012

“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting his new book, Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude, Mark Murphy (pictured left) … Continue

Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I.

How did you come to this industry?
Circuitously. I was the international editor for Boston Metro. Then I decided on a different route and got a Masters in psychology. A job at Sesame Street followed that combined my experience in psychology and media, and I … Continue

Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif.

How did you get into this business?
I was doing tax returns but was not an accountant or bookkeeper. I was actually a French literature major in college. Then I started doing some writing and contract work for Bob Spidell who owned the company. The combination of writing and … Continue

It May Be Time to Get on the eLearning Curve

According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on learning and development of their employees increased by 13.5% last year. In the U.S. alone, more than $68.5 billion was allocated to external training providers. … Continue

Six valuable messages and the sessions to cover them

The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant and timely information possible. Here are some excellent tips from speakers pertaining to their sessions or keynotes.

1. “There is going to be a moment when … Continue

Ides of March is good time to evaluate role of ‘friends’

Is it still all about who our friends are? On this fateful day many, many years ago, Julius Caesar thought he knew who his friends were—turned out Brutus wasn’t such a good one after all. Facebook keeps rolling along with the activity of our … Continue

The Young and the Rest of Us

As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this from the blog Online Dominance:

“Rewarding is most effective as a retention tool, and not an acquisition tool, Britton says. [That’s Matt Britton, founder and … Continue

How did you get into this field?

Mitch [Eisen, the CTO,] and I met on our first jobs after college. Then about 6 or 7 years later in 1999 we were both between things and he called me to see if we wanted to do something together around the Internet. Our first product was not email-centric; … Continue

Songwriting Brothers Show What a ‘Small World’ Can Do

One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a book by P. L. Travers about a magical nanny named Mary Poppins. ‘He said, Do you know what a nanny is?’ Robert Sherman recalled. ‘And … Continue

Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada

What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to find a job in publishing in Toronto (more opportunities in the U.S.), I took a position with a social services agency, organizing the agency’s archives … Continue

On Awards, Content, Integration and European Privacy

It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2. We’ve been very pleased with the enthusiasm so far among members (old and new) in responding to the new categories we’re offering. What will also … Continue

You Can’t Just Rest on Your Good Scents

At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for people to try. On Saturday, I was indulging when the vendor shouted something like, “Hey everyone, get your sausage samples here! Just out of the … Continue

Google has always used your search data in order to deliver you the most relevant search results. This is why they’ve beat out every other search engine in terms of content curation and prioritization. User data, like search queries, power the search engine and allow it to come up the right answer to whatever question … Continue

Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla.

What was your first job out of college and how did you get into this business?
My first job was in banking. I worked with a major financial group for 13 years, starting as a bank teller. For much of my time I held senior positions in … Continue

The Importance of the ‘Collide and Meet’

There’s a really interesting article on The New Yorker magazine site titled Groupthink: The Brainstorming Myth by Jonah Lehrer. He reports that when Steve Jobs designed the Pixar headquarters, he designed it so that “Everybody has to run into each other.” He said that the best creativity happens … Continue

What is the purpose of a mobile site?

There are three activities publishers should focus on while considering their mobile initiatives.

First, there is email. In May of 2011, nearly 40% of mobile devices owners reported using their device for email. And that was before more recent growth in the mobile device industry. … Continue

12 Good Reasons to Enter the SIPAwards

“To be good is noble; but to show others how to be good is nobler and no trouble.”
“Be careful about reading health books. You may die of a misprint.”

I don’t think Mark Twain was referring to awards in that first quote, but he certainly could have been. SIPA … Continue

George Washington’s LinkedIn Profile … Continue

What to Know for Building a Company East of Germany

At a reading Tuesday at the Austrian Embassy here in Washington, D.C., author Catalin Dorian Florescu presented his new novel, Jakob beschliesst zu lieben or Jacob Decides to Love. (There was some debate over whether one can decide to love, but we’ll leave that for … Continue

‘Chatting’ With Peers Can Be a Good Thing (like today)

Conversation from last Wednesday’s SIPA Twitter Chat:
What system do you use to host/run your webinars?
For webinars: @BeaconLive and @ReadyTalk thus far – what do you like about the platforms?
Used Conference America before … very reliable … anybody thought about web ex, citrix, or 24/7
I … Continue

An early spring clean-up, the digital way

We had an instance last week where a member googled herself and found a SIPA document on an unauthorized site. It was a good heads up for us to try to get the site to do the right thing and take it down. I was reminded of this … Continue

Jeska Harrington Gould, Managing Director, Research, and SIPA Europe Chair.

SIPA: What was your first job out of college and how did you get into this business?
JESKA: My first job was assistant to the post boy at a big Dutch Publisher based in central London—but it was a fill-in job before college. I decided to become … Continue

How Wary of Your Social Media Life Should You Be?

So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A … Continue

Twitter Chat Example of New Keys to Innovation

“We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.”
–Neil Gabler … Continue

Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C.

SIPA: What was your first job out of college?
DAN: For two years I was a high school English teacher.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
I was 29 and had finally completed my … Continue

Community Involvement Can Work on Many Levels

There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose, political commentator David Brooks spoke about the professional advantages of working to make your community a better one. It’s interesting that in this global age—where … Continue

Schmidt, MacKinnon Offer Small Business Advice

At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For Internet Freedom, was asked about the value of user license agreements from large Internet companies. “They can change at any time,” she said. “I’m sure … Continue

Apple’s iBook announcement last week has the industry buzzing. Their iBooks Author software gives anyone the power to quickly create a well designed and media-rich iPad-ready book. If you’re thinking of using the platform to distribute eBooks (paid or free), now is the time to test out the iBook creation process to get a real … Continue

Laura Lieblein, EDM Publications, Bry-sur-Marne, France

SIPA: What was your first job out of college and how did you get into this business?
LAURA: My first job out of college was working with an Italian theater company for five years. I had studied Italian Lit at school and acting in NYC. I married both interests. … Continue

Tablet and e-reader ownership rises dramatically

Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And now, amazingly, 1 out of every 4 Americans has one of these devices, according to a new study released yesterday from the Pew Research Center’s … Continue

R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.

SIPA: What was your first job out of college and how did you get into this business?
R.D.: In college I took a volunteer internship at IDG, and that helped me get my first job in the information industry at … Continue

Small Gatherings Present Large Opportunities

On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed SOPA and PIPA bills. Rubio, one of the first senators to support the bills in the spring, posted his ultra-serious statement about not understanding the … Continue

Studies Support Workplace Conclusions From BPS

What’s great about the British Psychological Society is that their postings and opinions are based on actual studies. So when I reported on brainstorming from a study on that site a couple months ago—that it may be better to let people think of ideas on their own before coming together—it … Continue

Small Businesses Try Big New Strategies

The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in an article in The New York Times Sunday about what chances, if any, the “little guy” stands against big retailers like Amazon and Walmart. Lesley … Continue

SIPAwards Brings New Profile to Respected Program

Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in the U.S., we want to present a profile of a different sort. The SIPAwards represents another element of a new era for the association, where … Continue

BrainSlam Session Produces Rapport, New Ideas

The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session and turned it into a strong, team-building exercise. Roundtables took on an industry question and deliberated for about 40 minutes to come up with solutions. … Continue

Tailoring Your Message to the Medium

A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday night slot on BBC America television. I’m a huge fan of the Saturday morning show, now in its 14th year, which features a recap of … Continue

We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life.” That’s what we do at Mequoda.

Ok, maybe we don’t have any fishing poles. And we’re not entirely comfortable with taking the fish … Continue

Tim Baskerville, Principal, Media Service Group, West Hills, Cailf.

SIPA: What was your first job out of college and how did you get into this business?
TIM: As a senior in high school, I decided I wanted a career in broadcast journalism. Every week I’d call up the woman at CBS in Hollywood who managed editorial assistants, … Continue

SIPA’s New Website Ushers in New Era

It’s up and running! Can there be four better words in today’s highly virtualized culture than those? SIPA’s sparkling new, just out-of-the-box website went live a few days before Christmas like any proper gift should. And it is functioning so smoothly that we’ve tossed out the receipt! So we … Continue

Vida y Salud announces the launch of its quarterly print magazine

In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing the opposite.

Carl Kravetz, publisher of VidaySalud.com, recently discussed the upcoming launch of Vida y Salud, a new quarterly print magazine for the Hispanic community. … Continue