Search Engine Optimization

Google is rolling out Real-Time Search, which means it’s time to put your game face on if you want to stay at the top of your search engine rankings
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Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

Start building links to your articles and landing pages by implementing a “10 links a day” policy … Continue Reading »

To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums
Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.

The reason why we stand so strongly behind “the power of free” is because simply… it works.

Entrepreneur.com agrees:

If you think it won’t work with your product, consider Debbie Fields. When nobody came into her first store in Palo Alto, Calif., she put her product on a tray and walked around the mall handing out free samples. What happened? You’ve heard of Mrs. Field’s, I assume — more than 30 years later, they’ve got nearly 400 stores.

We just had a client report that they released two “freemiums” in the last three weeks. Together, these two freemiums have already resulted in 6200 new email subscribers.

To put more emphasis on the fact that they’ve done their job with SEO, they’re reporting that they have five pre-existing ebooks that have only been downloaded a combined total of 2100 times. The difference? These two new ones have search engine optimized landing pages and the other five do not.

What’s in an email list?
Not that often, but often enough, we’re asked why an email list is so important and why we don’t spend more of our time optimizing landing pages for paid products and PPC rather than free products and organic SEO.

Here’s why: driving traffic into a paid product is either black or white. Either a person buys or they don’t. If they don’t, they’re gone and you say farewell, maybe forever.

However, when you’re giving something away, you can have a conversion rate of 30-60% simply because the product is free.

Obtaining an email address means that you will have plenty of opportunities in the future to sell a product, while the alternative—paying for PPC traffic to a paid product—only gives you one shot. And you’re paying for it whether the person buys or not.
How are you doing converting visitors into email subscribers?
Most publishers we’ve studied are only implementing one basic email capture on their website. They use a box on their homepage that says “Sign up for our email newsletter” or “Stay updated”. Thus, they are only seeing a 0.1 to 0.2% conversion rate.

Find out your site-wide and landing page conversion rates:

Divide the total number of new email subscribers you acquired via your website in one month by the total number of unique visitors you received in that month. This will give you your site-wide conversion rate.

If your landing pages are up, you can discover those conversion rates by setting up goals in your analytics program to see exactly how many people hit your landing pages vs. how many hit the thank you page after submitting their email address.

I can tell you with 100% certainty that your landing pages will get a better conversion rate than a vague box on your homepage that asks for an email address. Nobody wakes up in the morning and says “I need more email newsletters!”

Your website and email newsletter are the free products in your Digital Media Pyramid. Call it Karma, but it’s OK to give away things for free. If you’re delivering something valuable, your subscribers will trust you enough to buy something from you in the future and move further up your product pyramid into more expensive products. … Continue Reading »

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support. … Continue Reading »

Here are a few methods that are getting online publishers at 100% Google visibility by targeting niche terms with smaller search volume … Continue Reading »

Danielle Werbick tells publishers how she creates and deploys SEO campaigns for KnittingDaily.com … Continue Reading »

The most economical search engine optimization strategy is to start with the title of your free product
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SEO experts tell all about using free reports to build email circulation … Continue Reading »

Use this SEO Guide to launch new free products that get found in search engines for months and years to come
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Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue Reading »

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
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Produce high-quality content on web pages that are designed with semantics and standards compliance in mind
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Keyword research and search engine optimization thoughts for the long tail of keyword analysis … Continue Reading »

Herndon Hasty gives publishers five ways to integrate SEO into the roles of your online editors
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Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely. … Continue Reading »

Three search engines happy to navigate your content once they have a road map that you didn’t spill Coca-Cola all over in the car…

Your sitemap, when built correctly, is the tour guide of your website. It tells search engines which pages are your “featured attractions”, and which pages are like the Disneyworld changing rooms: off limits. Your sitemap also makes it easy for search engines to take note when you’ve updated your website or added new content. … Continue Reading »

Why Google doesn’t require big brands to optimize their sites in order to land on page one, and what it means for smaller companies

Over the past couple of months, Google has started to favor brands in its search engine results, primarily effecting the most competitive, high-value keywords. … Continue Reading »

Why a Google Knol may still offer an unfair advantage over search engine results and how you can get a piece of that pie

Although Google says that Knols get no preferential treatment in search engine ranks, Search Engine News claims that they’ve seen dozens of Knols that rank on page one in Google for a variety of terms, even though the pages have only been live for a couple of months. Example: How to Backpack. … Continue Reading »

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue Reading »

Why putting “quotes” around each term will help determine your keyword competition

A large part of what we teach in our keyword research process is how to look up keyword competition. Sure, if you have a website about gardening, you’d love to rank number one on the term “gardening”, or more likely, “gardening tips”, but how many other websites are competing for that phrase? And what are your website’s chances of beating your competitors to the top spot? … Continue Reading »

You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.

How can your press release compete with the thousands of press releases that go out every day? Well you can start by making them long-lasting in the eyes of search engines.

Posting press releases on your own site gives you control of your meta data, image ALT tags and other elements necessary for good search engine optimization (SEO). However, when it’s time to submit your press releases to external sites, you lose some of that control. … Continue Reading »

How search engines work, make money and can help you build your business … Continue Reading »

Choosing the right keywords for your online content with Google’s AdWords Keyword Tool. … Continue Reading »

Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over the lead or headline and feel compelled to get them perfect before they can write a single second sentence. … Continue Reading »

The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content Found … Continue Reading »

Bristol, RI August 10, 2006 – Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets for transforming their single media brands into niche media empires at the third annual Mequoda Summit. … Continue Reading »

Understand how to use the Motoricerca Keyword Density Analyzer to calculate true keyword density (KD) and how KD varies for two- and three-word keyword phrases that are your best opportunities to improve your search engine rankings. … Continue Reading »

Learn how one publisher redesigned his website navigation to make his site ultra-search-engine-friendly and dramatically increase search engine traffic. … Continue Reading »

While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate organic search engine traffic for their very successful free companion website. … Continue Reading »