Utilize a Group of the Most Loyal Consumers on the Planet
Last chance to sign up for our Twitter for Publishers 2010
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Social Media Strategy
Social Media Strategy posts focus on all the ways you can use social networks and new media to increase brand transparency and build trust with your users.
In this section, you’ll find posts on how to leverage social media by using tools like Twitter, LinkedIn, Facebook and other social networking sites to increase awareness and build a community around your brand. From 101 posts on how to start using Twitter, to more complex posts like how to deploy an open source system, you’ll find everything you wanted to know about how social media and online publishing go hand in hand.
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Recent articles about Social Media Strategy
Using bit.ly to Track your Real Twitter Traffic
Why use Twitter if you can’t track your results?
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Social Media for Publishers
Making Twitter and other Social Networks a successful part of your media mix… … Continue Reading »
TweetDeck for Publishers
Making your Twitter experience more manageable
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Create a Twitter Scorecard that Fits YOUR Social Media Strategy
Hendrickson says, “Twitter is not a numbers game”
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Learn How To Make Twitter a Top 10 Traffic Source
You’ll succeed with Twitter by following this information
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A ‘Did You Know?’ About Twitter
Statistics on who’s participating in Twitter conversations
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Welcome to the Social Media Kingdom
A meeting of social media minds in Davos, Switzerland
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Social Media Trends for 2010
Three social media strategies to put into practice for 2010
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Content Discovery: The Hidden Value of Social Networking Sites for Referrals
The majority of content discovery, as much as 70% according to Nielson, are referrals from search engines and portals like Google, Yahoo and MSN. With social networking sites like Wikipedia, Twitter, Facebook and blogs making up almost 20% of users relying on social media sites to find reliable information. This is too large a number to ignore. … Continue Reading »
Here is a Method that is Helping Newspapers Boost Their Social Media Impact on Twitter
Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy
Notes & Quotes from Mequoda Summit Boston 2009: Twitter for Publishers
Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.
“Twitter is what I consider the universal social network, it’s great for publishers since it’s all content driven,” MacArthur told the audience. She noted that Twitter is now Mequoda’s second highest source of inbound traffic. … Continue Reading »
Download our Social Media Marketing Kit for FREE!
Three reports that will launch your social media strategy into gear
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It’s Free Report Friday! Get Your Twitter Advice For (and From) Content Marketers
In the Twitter Advice For (and From) Content Marketers white paper from the Mequoda Group, you will discover marketing tips you can use to boost ROI by doing business on Twitter.
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Social Networking Book Review: How to Really Use LinkedIn by Jan Vermeiren
Online social networking strategy anyone can utilize
It’s not who you know, but who they know.
As we’ve stated before, when you connect with someone new, peruse their list of connections. You never know who they know unless you look. One advantage with online social networking sites like LinkedIn, you can easily access second and third degree connections. What a fantastic tool!
How LinkedIn Differs?
“Although some people think it is a sales tool, for me LinkedIn is a networking platform: it is a platform to start and maintain relationships. The consequence of building relationships might be a sale, but also a new job, finding a new employee, supplier, partner or expertise.” Jan Vermeiren
How to REALLY use LinkedIn by Jan Vermeiren, teaches us five fundamental principles of online social networking to get results. Here they are:
Networking Attitude
The Golden Triangle of Networking
The Real Power of the Network is in the Second Degree
Quality and Diversity are Both Important
Your “Know, Like and Trust” Factor
The Power of the Second Degree
Your first degree network is the most important, that’s how you reach the second degree network. Therein, lies the real power of online social networking. It’s not who you know, but who they know. This is where opportunities will present themselves.
Discover social media marketing tips for doing business on Twitter—that you can start using today—when you download Twitter Advice For (and From) Content Marketers for FREE right now.
Connect with your Connections
Take time to get to know your connections, who are they, what are they looking for, what are their goals. You may be surprised to find how much you have in common. By eliminating the “hard sell” element, online social networking becomes easier, even fun.
Get Involved
So many activities, so little time. Spend some time searching for groups that interest you, by industry, hobby or alum. Then, participate in their group discussions. Vote and comment in user created polls. Ask or answer questions, you just may be crowned an “expert” in specific categories. Give a sincere recommendation, without being solicited. The best way to get something, is to give something.
Put the power of online social networking to work for your business. In the end you will find new business opportunities, brand affinity and yes, increased revenue.
How has social networking online helped your business? Please share your experience below. Read more from How to REALLY use LinkedIn by Jan Vermeiren at Amazon.com … Continue Reading »
Notes and Quotes from PodCamp Boston 4: Social Media Grows Up
Developing new media for your audience that fulfills their needs, while measuring how these new technologies meet your own business goals … Continue Reading »
Our Twitter for Publishers Webinar is Tomorrow!
Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!
How Magazine Publishers Are Selling Subscriptions on Twitter
Incorporating social media strategy into your subscription sales may mean giving more away, but receiving even more in return
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Twitter for Publishers: Webinar Early-Bird Ends Tomorrow!
Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday
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Twitter Demographics: I Tweet, You Tweet, We All Tweet… Right?
Define your social media strategy by learning exactly who is on twitter and what they’re tweeting about … Continue Reading »
Twitter for Publishers Webinar: Two New Speakers Announced
Kathy McCabe, editor of the Dream of Italy newsletter and Shirley Brady, community editor of BusinessWeek join us to “talk Twitter”
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Seven Ways to Use Twitter Search for Business
Taking Twitter Search and turning it into your own social media strategy machine
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Stop Making Excuses and Be Your OWN Social Media Expert
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
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Five Ideas for Using Twitter to Sell Your Books and eBooks
Using the 140 character social media strategy to create buzz around your books and ebooks … Continue Reading »
Past and Future of the Social Media Press Release
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways. … Continue Reading »
Social Media Marketing for Publishers – Let’s Talk About It.
Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can imagine the others—which I’d like to share with you. … Continue Reading »
Social Networking Book Review: Linked Working by Lewis Howes
Social Networking = Good Karma, 10 Ways to Pay It Forward. All the buzz these days is about social networking sites like Twitter, Facebook, or LinkedIn. We were very surprised this month to see a significant rise in new subscribers and inbound links from Twitter and Linkedin. Making them our number two and ten source of referrals, respectively. Maybe your like so many others saying, “How do I benefit from social networking.” … Continue Reading »
Has Online Social Networking Replaced Real World Networking?
There are many books and blogs already devoted to the “how to” of social networking. This is not a post about how to set up an account and get started. This post is about why you should get started and how you will benefit from social networking.
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Why Twitter Matters to Online Publishers
Twitter is now the second largest source of Mequoda’s incoming website traffic
Using social media marketing to drive targeted website traffic and build your online publishing community … Continue Reading »
FOLIO: Growth Summit Coverage – Using Social Networks to Strengthen Your Market Position
Cia Romano and I talk social networks – both building your own, and using existing social networks to develop a diverse online audience. … Continue Reading »
The Secret Sauce of Twitter – 8 Lessons Learned from Being a Publisher on Twitter
8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them
Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”, I got an abundance of questions from magazine publishers after the session on how they can effectively use Twitter in their business units. … Continue Reading »
Social Media Management: 30+ Social Media Metrics
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time goes on, the people who call social media a “fad” are starting to look like those who didn’t believe the Internet would be a big deal. So it’s time to educate yourself, or miss out on one of the best ways to drive website traffic since online press releases. … Continue Reading »
Facebook and YouTube Searching for Magazine Partnerships – But How Can Publishers Make Money?
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: let go of your content, produce lots of video (but don’t try to be TV), build widgets and bring your content to where the users are – YouTube and Facebook. Oh… and don’t forget the power of being a magazine publisher. … Continue Reading »
Publishers Using Twitter
Traditional Publishers Are Distributing their Content and Brand via Twitter with both a hands-off RSS approach and a hands-on personal approach … Continue Reading »
9 Best Social Media Marketing Sites for Publishers
How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue Reading »