Subscription Websites

Last chance to sign up for our Developing Successful Subscription Websites webinar … Continue Reading »

The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue Reading »

Do you know what to do about user registration?
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A simple model for subscription websites
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Specific colors and an engaging design will help in building a community … Continue Reading »

Gain access to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites … Continue Reading »

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that’s recurring billing. It’s sometimes called recurring payment or subscription billing. Bank accounts and debit cards can also be billed recurrently. Common time frames are monthly and quarterly.

Subscribers like recurring billing for several reasons. First, they can essentially finance a subscription, making a payment each month. Second, they can commit for a shorter period of time, allowing them to evaluate the service or publication before subscribing for a full year. And third, it’s a convenience—one less bill to pay each month or quarter. … Continue Reading »

These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.

I owe a debt to many, and at this juncture, it’s almost impossible to know accurately which of these “truths” to attribute to whom.

Among the many “influencers” are Michael Gerber, Bill Myers, Dan Kennedy, Gary Halbert, John LaValle, Fred Gleeck, Jay Abraham and others. In some cases I have had to separate the style and personality of the man from the sagacity of the message; wisdom can come from many places, and even a broken clock is right twice a day. … Continue Reading »

Coming up with the right topic for a successful subscription website is usually the biggest stumbling block for those wanting to get into this business.

Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website.

Our research shows at least five successful models for subscription website topic selection. These include: … Continue Reading »

The idea behind affiliate marketing is simple.

The concept is basic “pay for performance.” You recruit other Internet marketers to help you sell your website’s products or services in return for a portion of the gross.

When an affiliate enrolls in your program, you give her an affiliate identification (name or number) that she uses in the links and banners for your site that appear on her website. When visitors to her site click through to your site and make a purchase or join, you pay her a commission for bringing you the new member. … Continue Reading »

Here’s a shortcut to membership website success: find online businesses that are working for other people and model them. Study what they are doing correctly and do likewise. To help build and maintain your own successful site, make a habit of analyzing other sites for form, function and design. … Continue Reading »

Why do all the top websites seem to use the same four colors?

There is a really good reason—one that can affect your membership website success if you don’t follow their lead. If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. Almost all use the same basic color scheme with slight variations.

You might think that this is just a coincidence, or that perhaps their designers all graduated from the same graphics arts school. But the truth is, these sites all use the same color scheme because they’ve found which colors work best on the Internet for attracting visitors and keeping people interested. … Continue Reading »

In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers. … Continue Reading »

Veteran Comedian John Cleese—best know as the creator of silly walks, The Ministry of Silly Names, Fawlty Towers, and innumerable Monty Python sketches—has launched a very silly subscription website for his fans. … Continue Reading »

A subscription to an online database or software application could generate significant income and create long-term customers. This app-on-tap website devoted to legal forms and contracts invites you to model its success. … Continue Reading »

Not all financially successful membership websites require a paid admission or subscription fee. If you have the right content, you could start a complimentary members-only website that throws off a generous profit. You don’t even have to be the first one to find and avail yourself of the niche. … Continue Reading »

SpeakerMatch is a marketing/leads service for speakers. As such, it’s not a speakers bureau and does not screen candidates for event organizers or collect commissions from speakers. … Continue Reading »

YesLetter.com, founded by students at Princeton University and the Wharton School of Business, offers an extensive online library and discussion network—all developed and run by students in a number of Ivy League and other top-tier schools. … Continue Reading »

John Graden is the epitome of a successful martial artist and businessman. He is an author, athlete, publisher and pioneering martial arts visionary and widely acknowledged as the most important martial arts leader to emerge in the past decade. … Continue Reading »

Career advancement is among the most potentially successful topics for a successful subscription website. Member sites that provide solid advice, tips, how-tos, resource libraries, etc., about specific professions or business skills are very popular. … Continue Reading »

Started three years ago by software engineer and sewing enthusiast Deepika Prakash, of Acton, Massachusetts, PatternReview.com provides sewers with a platform to share their tips and techniques by writing and commenting on reviews for sewing patterns, sewing machines, and other sewing products. … Continue Reading »

Have you ever been upside down in a car lease? Need to bail out of your expensive monthly car payments? This website might be able to help you.

The term “upside down” refers a car owner owing more on his loan or lease than the car is worth. This frequently happens with long-term loans and leases during which the car is driven more miles than was anticipated and the vehicle has depreciated in value faster than the loan has been paid off.
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Membership websites benefit by adding social networking

Your discussion forum could be the most valued feature of your membership site. But if many members only lurk around, reading the posts but reluctant to make their own contributions, you could have a problem. Here are some ideas for stimulating more activity. … Continue Reading »

Bristol, RI – November 17, 2004 – With the holidays fast approaching, IMR’s Usability Expert Roxanne O’Connell thought it would be suitable and enjoyable to navigate cooking websites. She was determined to find out how a publication could manage to charge money for something that is abundantly offered for free on the Internet. … Continue Reading »

Subscription site success is heavily dependent on email. Subscription publishers use email to keep members informed about timely information, new site content, and upcoming events.

There’s only one problem: the email must go through—but often doesn’t! … Continue Reading »

We’ve all experienced online publishers who are guilty of arrogance. When they make too many of these mistakes, they don’t last very long in the member website business. … Continue Reading »

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success. … Continue Reading »

Making your online newsletter easier to read is a matter of both writing style and formatting technique. Here are some helpful hints. … Continue Reading »