Multiple Mediums: A Way To Interest Online Advertisers
Do you want to make money online by utilizing a hybrid media plan for you and your advertising clients? … Continue Reading »
Web Advertising
Web Advertising posts focus on building revenue through PPC and sponsored ads on your website.
In this section, you’ll find posts on how to make money with web advertising such as Google AdSense, Google AdWords, Banner ads, embedded text ads and other methods of driving traffic and converting visitors into buyers with cost-per-click (CPC) or cost-per-1,000-impression (CPM) campaigns. You’ll also find posts on the best placement practices for ads to increase clicks and conversions.
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FREE WHITE PAPER: Learn how to optimize your web advertising strategy with Google Adsense Best Practices by downloading our FREE Web Advertising Tips for Google Adsense white paper today. If you already have a free Mequoda account, just log in to download the report. |
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Recent articles about Web Advertising
How Sponsored White Papers Can Boost Web Advertising
Free content can still generate revenue from web advertising … Continue Reading »
4 Parts to an All-Encompassing PR & Link Building Campaign
This webinar will teach you all the PR and link building tips you’ll need
… Continue Reading »
Two Reasons Why Advertisers Prefer Email Advertising
How to sell online advertising and get a higher CPM advertising in your email newsletters
… Continue Reading »
TODAY is the LAST DAY to Save 35% On Your Seat at the Mequoda Summit
Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue Reading »
58 Online Copywriting Power Words & Phrases
Today’s multiplatform publishing requires online copywriting skills that borrow from the print world, but also address larger issues. … Continue Reading »
Google AdSense Tips, All in One Place
All our Google Adsense tips, packaged in a new FREE white paper: Web Advertising Tips for Google Adsense
… Continue Reading »
Maximize Revenue with your Website Advertising Inventory
Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit? … Continue Reading »
How “Rabbit Ear” Ad Units Work
Taking a web advertising lesson from Dan Ambrose on “rabbit ear” ads, and how they’re sold and distributed on NYTimes.com … Continue Reading »
Web Advertising Tactics from FuelNet that Boost Profits and Save You Money
Grow Your Business 20% This Year — with Cheap, Easy-to-Implement, Online Advertising Tactics … Continue Reading »
Selling Brand Sponsorships to Advertisers
Web advertising advice from Dan Ambrose, on creating brand sponsorship opportunities for your advertisers … Continue Reading »
11 Targeted Email Advertising Tips
Why an Email Newsletter is Essential for Ad-Driven Publishers
Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize it and wait for readers to come, but that’s the depth you are offering your advertisers. … Continue Reading »
How Much Do You Really Know About Ad Sales?
Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?
This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way you structure online ad sales.
… Continue Reading »
Hybrid Media: Selling Print and Web Advertising Together
4 Key Practices and Strategies in Selling Hybrid Advertising Packages
When an advertiser buys ads from both print and online versions of a brand, the extra frequency targeted to the most active and valuable part of the audience is maximized. … Continue Reading »
How to Sell Online Advertising to Print Advertisers
Three steps for turning a print advertiser into an actively engaged and enthusiastic component of your marketing campaigns. … Continue Reading »
Mequoda Website Satellite Archetypes
One of seven website types (Membership, Brand Marketing, Lead Generation, Classified, Catalog Marketing, Product Marketing, Hybrid) that are considered Mequoda System best practices websites for Internet-based information marketing. … Continue Reading »
Website Network
A minimum of two websites where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Websites in the network may be owned by a single organization, but may include websites owned by many organizations bound together through affiliate-merchant agreements. Separating one complex website into several simple websites increases usability, which drives user satisfaction, brand loyalty and long term profits. … Continue Reading »
Up Sell Order Flow
A well designed “thank you” page should always offer the user an additional product or service that is closely related to the product they have just purchased, or to the free report they’re about to download. There are many websites that offer NO up sell on the thank you page — clearly a missed opportunity. … Continue Reading »
Upsell Landing Pages
Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed delivering conversion rates as high as 20 to 30 percent, depending on the offer. … Continue Reading »
Unknown User
We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and unknown users. … Continue Reading »
Text Links
Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database circulation. They can also be used to direct traffic to an advertiser’s landing page. … Continue Reading »
Website Design Guideline #14: Promoting and Supporting Brand Preference and Awareness
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.
Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site’s score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident. … Continue Reading »
Google AdSense: Easy Money for Publishers
One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a revenue model for quality content was a completely aligned goal. In June 2003, Google launched its AdSense program, through which a network of online publishers makes money directly off their content. Using its proprietary software, Google automatically matches advertiser-supplied text ads to the publisher’s page content and instantaneously places relevant ads on the page. It’s easy. It’s risk-free. And everyone benefits—more or less. … Continue Reading »
Internet Media Review Names Discover.com Best Consumer Magazine Website
Bristol, RI – September 23, 2004 – With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website. … Continue Reading »
The 12 commandments of publishing a membership website or online newsletter
Like immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will be significantly diminished. … Continue Reading »