No matter what your experience level is, we have the track and program for you. The Seventh Mequoda Summit and Internet Marketing Conference has been transformed with expert power panels, step-by-step tutorials, advanced roundtables, and hands-on, interactive workshops.

Our new dual track program helps to customize your Mequoda Summit experience by fitting your needs according to your skill level – from basic, to intermediate, to advanced track options. Choose the sessions that best fit your professional needs.

Below is a list of sessions available at our Mequoda Summit in Napa Valley:

Day 1 Pre-Conference Workshops:

• Mequoda System Basics: Nine Essential Skills for Successful Online Publishing and Marketing
• Mequoda System Optimization: Achieving Incremental Constant Improvement with Testing, Tools & Tweaking

Day 2 and Day 3 General Sessions for All Summit Attendees:

• Thriving in the Digital Future: Mequoda Summit Keynote Presentation by Don Nicholas
• SEO Campaign Management: Using Free Content, SEO, PR and Link Building to Drive Website Traffic & Build Email Circulation
• Managing Digital Media Transformation across Additional Platforms: Exploring Opportunities to Expand your Brand Using Video Technology, Blogging, Membership Websites, Digital Events & Digital Sponsorships
• 17 Ways to Build Email Circulation: Developing your Online Audience is Job #1

Day 2 and Day 3 Intermediate Track Sessions:

• Social Media Strategy & Twitter: Exploring the Web 2.0 strategies and tools for marketing with blogs, forums, Twitter, Facebook, LinkedIn and MySpace
• Email Copywriting Secrets: Discovering How your Email Open Rates, Click-Throughs & Revenue Can Soar by 50 Percent Annually
• Rapid Conversion Landing Page Optimization Guidelines: Maximizing Email Conversion Rates
• Homepage Website Design: Increasing Website Traffic, Usability & Conversion Rates with Effective Periodical Websites

Day 2 and Day 3 Advanced Track Sessions:

• Building Online Partnerships: Employing Advanced Networking Techniques for Increased Audience Development & Higher Profits
• Managing your Online Reputation: Establishing Email Credibility, Maximizing Email Delivery Rates, & Maintaining your Email & Online Reputation
• Digital Product Strategy: Building your Digital Media Pyramid
• Why Mequoda Systems Fail: Hiring, Retaining & Compensating Digital Rock Stars

Day 4 Post-Conference Workshops:

• SEO Research & Targeting: Finding the Right Keywords to Get Your Site on Page One in Google
  
• Maximizing Revenue with Website Advertising: Packaging & Pricing Online Sponsorships

Want More Information?

If you’re looking for more information on all of these invaluable sessions, visit the Mequoda Summit Agenda. We look forward to seeing you in Napa Valley.

Are you cooking up new ideas for revenue opportunities in 2010? Many publishers are building budgets and setting goals for next year, trying to think of creative ways to market their products, enrich their current product catalog, and finding ways to spend less and make more.

One of the more profitable products that you can offer your audience comes in the form of a digital event – either a webinar, live webcast or audio conference.

We’ve put together a 90-minute program of our own to help guide your digital event production along. If you’ve been considering launching an audio, webinar, or webcast program, this seminar is for you.

For this seminar, we have three guest speakers we were kindly willing to share their own expertise and experience:

Leslie Davidson, president of Davidson Direct, specializes in audio conference and webinar production and marketing.

Leslie reflects on her experience in managing webinars and will expose the best practice strategies she has executed.

Scott Bradshaw is Vice President of Sales and Marketing at BeaconLive, which offers audio & web conferencing with full event management services.

Scott speaks to the technical aspect of webinar and audio conference production, explaining multiple event style options, including audio, web, streaming, video and on-demand solutions.

Justin M. Clark is Director of Operations for The Dark Intelligence Group, Inc., which publishes The Dark Report and Dark Daily.

Justin highlights how he recently spearheaded the creation of an automated system to handle all monthly audio conference registrations, a customized tool that allows DarkDaily.com to seamlessly accept and track registrations, process payments, and issue confirmation emails with invoices attached.

In just 90 minutes, you’ll discover:

• What you need to start a successful audio conference or webinar program.
• How to pick the right topics and find the best speakers.
• The fundamental strategies for ensuring greater customer satisfaction and higher profits from your audio conferences and webinars.
• How to market your audio conference or webinar to both existing customers and new prospects.
• How to choose and work with webinar and audio conference services vendors, plus the inside scoop on those “free” teleconference lines.
• The ideal days of the week and times of day for scheduling an audio conference or webinar to maximize participation.
• How to create an online survey that encourages participation and assures valuable feedback.

Get this 90-minute seminar on CD or instantly on-demand when you subscribe to Mequoda Pro, our online training library.

Today we’ve put together a kit of free white papers that you can download to become a more efficient creator and marketer of information products.

First on the list is 5 Deadly Membership Website Mistakes.

If you are currently operating or are looking to start a membership website, this white paper will show you what every magazine, newsletter and book publisher needs to know before launching a membership website. It is based on our 12 years of experience with more than 100 successful membership websites.

Next on the list is How to Write a White Paper That Sells.

Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy. This free white paper will show you five best practice guidelines for selling online white papers, special Reports and handbooks.

Third on the list is Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now.

On the Mequoda Digital Media Pyramid, the online publisher’s periodical website (or blog) and email newsletter (which is tied lockstep to the blog), are both free. They are the marketing arm of the online publishing enterprise, designed to build an audience. Once you have used your free products to build a robust email subscriber list, you can then create new products, such as digital events, live events, subscriptions, memberships and more. This white paper will show you how to build your Digital Media Pyramid and discover where your opportunities for product growth lie.

Last on the list is our newest and most robust white paper, Creating Sales Letter Landing Page Templates that Sell.

It’s great if you have an information-packed membership website, or you can publish a world-class white paper, but it’d be even better if you could sell them. Do you know how to write, design and create sales letter landing page templates that convert visitors into buyers? In this free white paper, we’ll show you how.

Download these four white papers today – they’re free! For more downloadable white papers, check out our Free White Papers archive.

We all have varying training needs when it comes to the success of our online publishing and marketing programs. Because of that, we are presenting the Mequoda Summit in an entirely new format for 2010.

Attendees will now have the option of training with us for 4 days, where they can attend their choice of an in-depth pre-conference workshop on Tuesday, their choice of an in-depth post-conference workshop on Friday and the main two-day conference.

A 3-day pass will also be available for anyone wishing to attend just one pre or post-conference workshop.

The two-days in the middle of the event will be jam packed with educational sessions for online publishers that all registrants of any pass will attend.

Break-out sessions vs. “Innovation Roundtables”

Within those two days, there will be general sessions for everyone, as well as break-out sessions where attendees will have a choice between learning the basics, which will involve very instructional, step-by-step information, vs. attending a series of “Innovation Roundtables” where thought leaders will gather for topical discussions and personal case studies.

Each roundtable will include three to five high-level industry experts who will share their good as well as their not-so-good experiences and solutions. This will be the chance to learn from the experts in a smaller setting and share experiences as well. It’s peer-to-peer participation and sharing at its finest. The Roundtables are designed to attract attendees who might be more advanced in certain aspects of online publishing and marketing and are looking for the next best idea.

With more than 10 hours of networking opportunities built into the Mequoda Summit program, you can get as much from personal, one-on-one encounters with your peers as from the formal interactive program and expert panelists.

Our picturesque venue in the heart of Napa

The Mequoda Summit Napa Valley 2010 will take place for the third year in a row at the beautiful Silverado Resort Napa Valley. This year we’ve secured hotel rooms for our attendees at $159 a night for a one-bedroom suite. $159 for a suite! SA-WHEET! It’s the most incredible deal we’ve seen in a long time, especially for that time of year. It’s GORGEOUS in Napa in April.

If you’ve never been, be sure to stay the weekend. The resort is located parallel to the famous Silverado Wine Trail in the lush hills of Napa. It’s one winery after another. And we love it. The resort also has two 18-hole golf courses and an on-site spa.

So mark your calendars and budget for 2010 – the Mequoda Summit Napa Valley takes place on April 6-9^th. If you’re ready to register now, or want more details on the topics and help customizing the program to meet your specific needs, call Kim Mateus at 401 396 9677.

Hope to see you there!

Let’s cut to the chase. We have a package we put together today that we’ve never had before. It includes $641 worth of information-packed Mequoda training and we’re practically giving it away.

If you ask our industry partners, they’ll tell you we’ve downright lost our minds. But we like to try new things, and so we shall.

Yesterday we talked about what an amazing job USA Today is doing on Twitter. To further prove our point, many of the USA Today accounts personally thanked us for the article and re-tweeted all over the place.

However, if you’re a magazine or newsletter publisher, you might be even more interested in what BusinessWeek or Kathy McCabe’s travel newsletter Dream of Italy has been doing.

For instance, BusinessWeek has their entire staff on Twitter, and one of their reporters actually constructed an entire article through 140 character tweets. McCabe has created an art form of Twittering contests, asking questions and providing a valuable resource for lovers of Italy.

Beyond these three case studies in our Twitter for Publishers webinar, we went over best practices in profile design, tweet etiquette, using Twitter as a reputation management tool and deciding who is best suited to manage your Twitter account.

If you missed this webinar, don’t worry you can still watch it. We have it available on CD for only $197 OR we have a new deal that we’re pretty excited about.

We call it our Twitter for Publishers Webinar on Demand package.

But hold on just second, because it gets better.

When you order our Webinar on Demand package, you’ll get immediate online access to Twitter for Publishers PLUS access to over a dozen additional webinars on demand in our Mequoda Pro online training library. This also includes spreadsheet calculators, tools and white paper downloads—one year of access all for only $297.00!

As an even bigger bonus, if you sign up right now for our Twitter for Publishers Webinar on Demand package, you’ll also get a virtual “seat” in our upcoming 90-minute Email Subject Line Smackdown webinar on November 24^th.

So let’s put this all together – $297 for:

• Twitter for Publishers webinar on demand ($197 value),
• a year’s subscription to Mequoda Pro, our 15+ session online training library ($297 value),
• plus a seat in our next webinar ($147 value).

That means that registering today for our $297 Webinar on Demand package gives you $641 worth of online training.

No-brainer? We think so. Grab our Webinar on Demand package right now before we change our minds!

Travel budgets have been cut significantly, but your employees still need education and training. Webinars are a great way to provide training to your entire staff for one low price, without the added travel costs or time out of the office.

That’s why we’re asking you to put our next six information-packed webinars on your calendar.

November 24^th, 2009 – Email Subject Line Smackdown: Test your Email Subject Line Prowess Against 3 of America’s Top Copywriters

December 15^th- Improving Email Delivery Rates: Hot to Monitor, Manage & Maintain Higher Email Deliverability

January 12^th, 2010 – Digital Magazines 2010: How Apple’s Open Platform Reader Will Change Magazine and Newsletter Publishing in 2010

January 26^th - Subscription Website Secrets: The Top 5 Subscription Website Content Models

February 9^th - Keyword Research Step by Step: Working with Google to Define & Index your Website’s Keyword Universe

February 23^rd – The Email Copywriting Workshop: Creating Email Promotions that Maximize Readership, Revenue and Profit

In 2010 we’ll be hosting two webinars per month, so these are only the beginning. Stay tuned!

We’d also love to hear any suggestions you have on webinar topics that you’ve been looking for but haven’t found anywhere else. Send your recommendations to Amanda@Mequoda.com

If you’re a member of Mequoda Pro, you already know that you have instant access to all of our webinars on-demand after the live event.

If you’re not a member, maybe you’ve attended a webinar, or maybe you’ve been thinking about buying one of our seminars on CD.

As luck would have it, today we added our two most recent webinar recordings into Mequoda Pro.

Audio Conferences and Webinars: Proven Strategies to Maximize Profitability will teach you the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits.

In The Ultimate Guide to SEO Campaign Management 2010 you will learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors.

Both of these seminars are available on CD for $197 each.

However, you can watch both, today if you want, if you subscribe to our growing collection of online training seminars in Mequoda Pro for just $297 for an entire year of access. Learn more about Mequoda Pro.

In our 90-minute Audio Conferences and Webinars seminar, you’ll discover:

• What you need to start a successful audio conference or webinar program.
• How to pick the right topics and find the best speakers.
• The fundamental strategies for ensuring greater customer satisfaction and higher profits from your audio conferences and webinars.
• How to market your audio conference or webinar to both existing customers and new prospects.
• How to choose and work with webinar and audio conference services vendors, plus the inside scoop on those “free” teleconference lines.
• What are the ideal days of the week and times of day for scheduling an audio conference or webinar to maximize participation.
• How to create an online survey that encourages participation and assures valuable feedback.

Watch this seminar now, along with 14 other on-demand seminars for online publishers in Mequoda Pro.

In our 90-minute Ultimate Guide to SEO Campaign Management 2010, you’ll learn:

• How to make Google your partner, sending you lots of traffic — the key driver for every online publishing business.
• The scientific method for researching and choosing the right keyword phrases. It’s not guesswork when you use this strategy.
• How to use the Keyword Competitive Index (KCI) to determine the relationship of demand to competition. Virtually no one else will teach you how to do an analysis of your competition. Now you can target keyword phrases with precision.
• How to identify the most popular keyword phrases that web surfers use to find information about your niche topics and rank them in importance.
• If your SEO keyword strategy is to target only highly popular and competitive terms, your odds of SEO success are minimal. Discover why you might want aim at easier targets that yield higher returns.
• How to recycle and repackage content into downloadable special reports as part of your marketing program. These keyword-rich “white papers” with enticing titles can produce a steady stream of loyal, new subscribers.
• How to offer your free special report with a keyword-rich, search-optimized, rapid conversion landing page that Google will index and send lots of traffic, based on as many as 20 keywords.
• Numerous strategies for motivating your professional colleagues to recommend your free report and link to your offer, resulting in a higher Google page rank.
• How to monitor and measure your SEO campaign for maximum results.

Watch this seminar now, along with 14 other training sessions for online publishers in Mequoda Pro.

This week we’re adding our 17th free white paper to the Mequoda arsenal. This new report is called Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now.

If you’re a print publisher making a transition to online publishing and you previously monetized your content by selling advertising, it’s likely that the economics favor a sponsor-driven online publishing strategy.

However, if you operate a user-driven business in the physical world, where circulation is the primary source of revenue, then a user-driven membership website or hybrid revenue model might be best.

The online publisher who includes at least one and up to five types of premium information products adds stability to their business by leveraging their online audience relationships across multiple media platforms.

A periodical website, email newsletter at at least one additional premium information product is a defining characteristic of what we call Mequoda System Publishing.

Discover how to build out your own online publishing business model when you download Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now.

Financial success for online publishers begins with embracing the right content and revenue model

In 2010, anyone with editorial content, or the capacity to create it, can become an online publisher.

If you’re a blogger, with a passion for any niched, special-interest topic, you might be able to get paid for writing about it using an online publishing business model.

If you’re the author of a printed book, or a successful public speaker, you can launch a one-person online publishing company.

If you’re a traditional print newsletter, magazine or book publisher who wants to begin an online publisher, you can quickly and easily create a separate profit center for online publishing.

A feasibility study, business plan and business development program can help your online publishing enterprise get started right. But regardless of the platform on which you launch your online publishing enterprise, and no matter the business model you eventually embrace, you must begin by making a fundamental decision.

Where will the revenue come from? Or more precisely:

How do you expect to make money online?

Will your online publishing business be user-driven?  Or will it be sponsor-driven?  Or will it be a hybrid combination of both?

In other words, who will support access to the content on your website and email newsletter? A paying audience or advertising sponsors?

If you chose the user-driven online publishing model, how will you get users to pay you (and how will you collect the money)?

On the Mequoda Digital Media Pyramid, the online publisher’s periodical website (or blog) and email newsletter (which is tied lockstep to the blog), are both free. They are the marketing arm of the online publishing enterprise, designed to build an audience.

So you won’t derive any revenue at those levels from users.

The revenue-producing levels are further up the pyramid.

Learn more about building a user-driven (product), sponsor-driven (ads) or hybrid online publishing model when you download Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now for free right now.

By the way, the 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America.  The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Our 2009 award went to Guideposts.com.

Today is the last day to register for our 90-minute webinar on SEO Campaign Management at 12:30pm EDT tomorrow.

You’ll discover how other successful publishers have created complimentary products to build their email lists by creating search engine optimized special reports and products that are discovered via highly optimized landing pages.

Our research shows that for most online publishers, every new name added to an email subscriber list can be worth from $6 to $80 per year.

So, if you discover only one new tip for building email circulation using complimentary downloadable content, this webinar will undoubtedly pay for itself — almost immediately.

What you’ll learn in SEO Campaign Management:

• Discover how to write landing pages that tell Google to send you lots of traffic for your targeted keywords — the key driver for every online publishing business.

• Discover the scientific method for researching and choosing the right keyword phrases. It’s not guesswork when you use this strategy.

• Discover how to use the Google Keyword Competitive Index (KCI) to determine the relationship of demand to competition. Virtually no one else will teach you how to do an analysis of your competition. Now you can target keyword phrases with precision.

• Discover how to identify the most popular keyword phrases that web searchers use to find information about your niche topics and rank them in importance.

• Discover how to offer your free special report with a keyword-rich, search-optimized, rapid conversion landing page that Google will index and send lots of traffic, based on as many as 20 keywords.

• Discover numerous strategies for motivating your professional colleagues to recommend your free report and link to your offer, resulting in a higher Google page rank.

• Learn how to monitor and measure your SEO campaign for maximum results.

Even more, we have three speakers that will show you the ropes.

Mequoda Group Managing Partner and Chief Information Architect Don Nicholas was one of the earliest proponents of using complimentary content to build email circulation and is a “complimentary report evangelist.” In this webinar, Don will reveal some SEO secrets he has used to help design, launch and optimize dozens of America’s most successful Internet marketing systems, including Beading Daily, Ceramics Arts Daily, Corporate Wellness Advisor, Daily Word, Flight Bliss, fuelNet, Golf Vacation Insider, HR Daily Advisor, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School, Tech Republic, TSI Network and Vida y Salud.

By any standard, the success that KnittingDaily.com has had with complimentary downloadable patterns and ebooks for needlework enthusiasts is impressive and extraordinary. Danielle Werbick is Audience Development Manager for Interweave, one of the nation’s leading multiplatform craft media companies, which publishes Knitting Daily. She has successfully launched 12 SEO campaigns for Interweave and looks forward to the introduction of several more in the coming months. In this webinar, Danielle will share her secrets of effective SEO campaigns that have propelled the growth of Interweave’s numerous businesses in magazine and book publishing, interactive media, broadcast programming, and events for craft enthusiasts.

Elizabeth Hall is Online Editor for Business Management Daily, a website of the National Institute of Business Management, which provides business professionals with advice on how to make more money, avoid legal pitfalls and advance their careers. Elizabeth manages the company’s SEO strategy, social media interface, blogger network and peer-to-peer platforms. In this webinar, Elizabeth will share her secrets for implementing keyword-rich, search-engine-optimized, rapid conversion landing pages. She’ll provide the details on how many email subscribers she’s enrolled from some of her extraordinary SEO campaigns that offer complimentary special reports.

And here’s how to really stretch the value of your investment. Invite all your colleagues to gather around your computer and speakerphone to share the webinar experience. The price is the same, no matter how many people are listening along with you.

Register today, or if you can’t attend tomorrow, you can still order the seminar on CD.