Archive for Press Releases

A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business

Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.

The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity … Continue

Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website

September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest online publishers each year with the Mequoda Rocket Award. The award is given away to the Mequoda Gold Member who has experienced the highest growth … Continue

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September … Continue

The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars

Optimizing landing pages and designing landing page templates properly helps online business build larger audiences, experience more website traffic and generate more website traffic.

The Million Dollar Landing Page Templates free report … Continue

The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates

Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.

The Million Dollar Landing Page Templates free … Continue

This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models

Download a free digital copy of Building Subscription Websites: The 9 Most Profitable Website Business Models now

Subscription websites are becoming a more valuable component to online publishers. In fact, subscription websites are among the most profitable websites on … Continue

This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content

(Nationwide)—The Internet has become a media-rich landscape ripe for content marketing. Users can find content that interests them in many different formats, from written pieces to audio … Continue

This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using

Content marketing has become a token of the special interest media experience.

In fact, it’s been reported by the Meltwater Group that Internet marketers will be working to make content marketing a priority … Continue

This free report from Mequoda Group discusses the content marketing strategy that successful online publishers and content marketers are using

(Nationwide)—Studies have shown that content marketing is going to be a main focus for Internet marketers and online publishers during 2011.

This is so because content marketing is an informative, unobtrusive way of promoting products while forging … Continue

This free report from Mequoda Group discusses how online publishers can begin building subscription websites

(Nationwide)—There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the value behind subscription websites as they are among the most profitable websites on the Internet.

Any content producer or online publisher that has a lot of … Continue

This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers

(Nationwide)—Successful online marketing often involves building a database of potential customers. This database is then used to market to them, both on the website and with editorial and advertising email messages.

Online publishers engage in this activity because email … Continue

This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.

(Nationwide)—There are a variety of website archetypes that can be utilized by online publishers to generate revenue.

In some of these website archetypes, the audience pays for the content. The audience members that end up paying for … Continue

This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.

(Nationwide)—Paying attention to search engine optimization is the difference between getting high organic rankings in search engines and not being found by your audience members.

Search engine optimization is the process of improving visibility of a … Continue

This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility

(Nationwide)—The best SEO keyword strategy for SEO campaign management is not necessarily about picking the most popular SEO keywords. If an SEO keyword strategy targets only highly popular and competitive terms, the odds of SEO … Continue

This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter

(Nationwide)—Twitter has something similar to a search engine. It’s a website that is still unknown to many people, both Twitter users and outside observers who aren’t a part of the popular social network.

Search.Twitter.com is the URL address of the Twitter … Continue

This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.

(Nationwide)—Utilizing email copywriting best practices helps email copywriters, editors and publishers maximize email conversion rates and generate more revenue.

Some of these email copywriting best practices are as follows: … Continue

This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers

(Nationwide)—A membership website may appear to be an easy moneymaker for online publishers. Although membership websites can be very profitable, they are websites that require a great deal of forethought and evaluation before they can be created … Continue

This free report from Mequoda Group discusses 14 guidelines and 13 case studies for designing subscription websites

(Nationwide)—Some of the most successful websites let their users generate 99 percent of their content. The websites that can do this become leaders in building communities that draw in users and get them to read and post.

Websites with frequent … Continue

This free report from Mequoda Group discusses essential tips for designing a website homepage and mistakes to avoid in the process

(Nationwide)—It can be difficult to balance between attractive graphic design and quick load time when it comes to websites. Engaging aesthetics are important as they do add feel to websites while creating personal connections with … Continue

This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.

(Nationwide)—Knowing what an email marketing list subscriber is worth is important to the health of any online business. There is a single ratio many email marketers use to figure out the … Continue

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting

(Nationwide)—The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article page or a topic page, is to choose and include the right keywords, attract targeted website traffic and optimize the page to ensure it gets … Continue

This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.

(Nationwide)—Linking to pages within your site is a good way of defining the pages you own. By doing so you, publishers are telling Google which pages are considered to be priority within a website.

While deciding on which pages … Continue

This free report from Mequoda Group discusses strategies for online publishing that can help develop multiplatform brands

(Nationwide)—These are a few questions to ask when working on a keyword strategy. For instance, what are people searching for online that your product or service will help them answer? To understand to the fullest what people are searching … Continue

This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content

(Nationwide)—It’s hard for great products to stand on their own or sell themselves. They often times need a story that heightens the desire for the product and prompts a purchase decision.

To create a compelling story, start by … Continue

This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one

(Nationwide)—Many pages of a website are landing pages. If users are coming to a website via search engines or via targeted traffic, they are “landing” on the website through any number of … Continue

This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution

(Nationwide)—For online publishers, mobile page views and clicks can mean more revenue. For online retailers, mobile ecommerce is emerging for smart phones and portable devices like netbooks and tablets.

Mobile is a hot topic. New technology is being created … Continue

This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates

(Nationwide)—The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their work when placed on the Internet. Writing the copy for a rapid conversion landing page is no exception.

To engage in proper landing page optimization for … Continue

This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content

(Nationwide)—The time of content marketing is now here. With content marketing comes three types of websites that can utilize a content marketing strategy. These include:

Website type #1: Online Publishing: This type of website is used to bring content to … Continue

This free report from Mequoda Group discusses 40 tips for creating successful email newsletters

(Nationwide)—Publishers of email newsletters surely want their content to be read. Two of the most important components of all email correspondence is the subject line and the “from” line.

The following tips will help online publishers create the most effective email newsletters by … Continue

This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business

(Nationwide)—Multi-faceted sponsorship opportunities are valuable commodities for online publishers. For instance, if a publisher has a core of editorial topics, they can potentially sell sponsorships for each individual topic.

The best way … Continue

This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities

(Nationwide)—Online PR can help reach a big, direct audience online that is interested in the topics covered. Successful online PR has to be very focused. It needs to be designed specifically for the news being promoted and … Continue

This free report from Mequoda Group discusses ways to properly engage in editorial management for online publishers

(Nationwide)—Successful online publishers include different types of emails into their editorial strategy. For instance, an editorial calendar created by a successful online publisher may dictate that an editorial email is sent five days each week, a promotional email sent … Continue

This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers

(Nationwide)—Creating a free report, setting up a rapid conversion landing page for the free report and promoting it is a great way to build your email newsletter subscriber database.

Free reports are a … Continue

This free report from Mequoda Group discusses marketing tips you can use to boost ROI by doing business on Twitter

(Nationwide)—Online publishers need to be careful when using Twitter as a marketing device. Becoming too promotional and not being social enough can become an issue.

Branding on Twitter is an important part in using the social media … Continue

This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates

(Nationwide)—Email is a major way online publishers generate revenue online. Studies have shown that most people decide whether or not to open an email by quickly glancing at the subject line and the sender’s name. In order for … Continue

This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers

(Nationwide)—A membership website is an online information product. In order for users to access the information found behind the gated site, they need to register and pay whatever fee is associated. Users often times become members of membership … Continue

This free report from Mequoda Group discusses 14 guidelines for subscription website design

(Nationwide)—A website that meets the goals of both the users and the publisher is said to have a strong strategic intent. Users typically have one goal: to answer a question they have or fulfill a need of theirs. Information or products can usually … Continue

This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize

(Nationwide)—A poorly designed website will discourage visitors and often spur them to leave the page and never return. It is very important to make a good first impression to users because … Continue

This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.

(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.

The following tips will help increase … Continue

This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.

(Nationwide)—For website pages to reach high Google rankings for specific keywords, they have to be include meaningful, useful copy and an array of targeted keywords and phrases.

In order to gain a competitive advantage, online writers need to … Continue

This free report from Mequoda Group teaches how to use podcasts to build an email marketing list

(Nationwide)—The world of audio communication has found a home on the Internet. From podcasts to musical pieces, the media-rich environment has been reaching eager listeners for years. Content producers and online publishers looking to expand the ways in which … Continue

This free report from Mequoda Group discusses seven steps for online publishers to use to turn a niche publication into a robust multi-platform brand

(Nationwide)—Cutting-edge publishing companies have gone from offering single products to a single audience to creating multi-platform brands. The most successful new media publishers that fit into this category deliver content to customers … Continue

This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages

(Nationwide)—There is money to be made online. A key factor in doing so is getting visitors to stay on the website long enough to understand what information or products you provide.

Below are five … Continue

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages

(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include … Continue

This free report from Mequoda Group provides information on properly creating mobile sites that are user-friendly

(Nationwide)—To be successful in the world of mobile sites, it’s important to keep the notion that ‘less is more’ in mind. Attempting to incorporate too much into a mobile site will only confuse and frustrate users.

Instead of trying to display … Continue

This free report from Mequoda Group will give you best practices on creating landing pages that convert visitors into email subscribers … Continue

Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base

(Nationwide)—Modern publishing professionals have stepped away from traditional publishing models by using free content as their internet marketing strategy to drive online traffic. A percentage of that traffic is then converted into email newsletter subscribers … Continue

Learn email newsletter best practices to enhance your editorial management strategy

(Nationwide)—Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact, the Mequoda Group has compiled a list of recommended general best practices for establishing and executing an effective email correspondence strategy.

To begin, research and define … Continue

This free report on SEO campaign management discusses ways successful online publishers are using niche terms to receive 100% search engine visibility
… Continue

This free Landing Page Handbook offers insight on creating sales letter landing pages that sell … Continue