Online Partnerships: Insight from Carl Kravetz of Vida y Salud
By Chris Sturk • 09/11/2008
Online Partnerships: Insight from Carl Kravetz of Vida y Salud
Gain immediate access to our free Digital Media Podcast: Carl Kravetz of Vida y Salud Discusses Online Partnerships and learn how Carl built successful online partnerships
The Mequoda Summit in Napa Valley this past April saw the induction of Carl Kravetz and Dra. Aliza Lifshitz into the Mequoda Hall of Fame.
The story behind their website Vida y Salud is nothing short of amazing. Imagine receiving over one million visits from unique users in less than 10 months. Carl and Aliza don’t have to imagine, they have lived this feat. Between mid-February and mid-March alone, Vida y Salud received 285,000 visits and 692,000 page views from 254,000 unique users. On Saturday, March 13th, 2010, Vida y Salud received its 1,000,000th unique user.
Many websites never reach that point in their entire lifetime, Carl and Aliza reached it before Vida y Salud’s first year anniversary.
If you want to learn how Carl Kravetz has developed successful online partnerships for Vida y Salud then download our Digital Media Podcast with Carl Kravetz now.
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Background on Vida y Salud
The initial idea of creating Spanish-language health information website was brought to Carl and Aliza during the first Internet boom. After in depth research on the cost of the venture and a look into the target market, the couple decided to pass on the opportunity at that time.
According to Kravetz, it may have been the best decision he and Aliza made, especially since there was a major technology bust that soon followed.
In 2008, the two revisited the idea of the health website again. Kravetz was feeling burnt out on the advertising business and wanted to utilize his knowledge, talents and connections. The cost of launching a website had dropped due to open source software that had become available. Furthermore, the number of Hispanic users online has grown drastically. The time was starting to look right for Carl and Aliza.
Carl then learned of the Mequoda Group from a friend and colleague at Editorial Televisa and he enrolled in the 2008 Napa Valley Summit.
His mind was made up after attending the Summit in Napa Valley and the content for the site started being planned in fall of 2008. Vida y Salud officially launched on June 1st, 2009 with around 240 posts in a dozen health categories. That number had grown to over 900 posts in 21 different health categories.
Vida y Salud publishes 12 biweekly email newsletters and a free weekly email newsletter on an array of health topics.
If you want to learn how Carl Kravetz has developed successful online partnerships for Vida y Salud then download our Digital Media Podcast with Carl Kravetz now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
How Vida y Salud was able to do this
Vida y Salud began with a well-recognized brand name in Dra. Aliza. She is easily the best-known name in Hispanic health care.
Vida y Salud also focused on developing great content and adding it daily. They work with around 3,500 keywords and phrases, which is an aggressive attempt of being found easily on search engines.
Vida y Salud also followed the best practices behind the Mequoda System. This helped them to develop free content in order to attract new email subscribers that they can communicate with on a weekly basis. One additional part of the Mequoda System stresses the need to follow metrics. By doing so they realize where the most traffic was coming from, and they changed their advertising strategy because of this.
Advertising was another component Carl and Aliza focused on for Vida y Salud. These consisted of pay-per-click campaigns on Google, Facebook and content networks to links on popular websites like AOL, Univision Radio, Meredith Publishing and People en Espanol.
Lastly, Kravetz says luck was on their side because no one had entered their niche in the 10 years between taking their first look at the idea and actually bringing it to fruition.
If you want to learn how Carl Kravetz has developed successful online partnerships for Vida y Salud then download our Digital Media Podcast with Carl Kravetz now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
The presentation given by Carl Kravetz on building online sponsorships for Vida y Salud
Anyone who was present for Carl’s session at the Mequoda Summit in Napa Valley was in for a treat. The experience of Vida y Salud is worth listening to because it shows the possibilities for companies in niche markets.
Since Vida y Salud has strength in their niche market, and because of this, they are able to get a lot of traffic. This large amount of traffic makes them a very valuable asset to like-minded partners.
If you want to learn how Carl Kravetz has developed successful online partnerships for Vida y Salud then download our Digital Media Podcast with Carl Kravetz now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
In his presentation Kravetz discussed four different kinds of partnerships. These four kinds include:
Vida y Salud’s partnership type #1: Content Partnership
Vida y Salud’s partnership type #2: Distribution Partnership
Vida y Salud’s partnership type #3: Advertising Partnership
Vida y Salud’s partnership type #4: Sales Partnership
Vida y Salud’s partnership type #5: IT Partnership
Some amazing and influential information can be found within this Mequoda Podcast highlighting the success of Vida y Salud.
Download our free Mequoda Digital Media Podcast with Carl Kravetz of Vida y Salud now, and learn how this successful publisher embraces the power of building online partnerships.
If you want to learn how Carl Kravetz has developed successful online partnerships for Vida y Salud then download our Digital Media Podcast with Carl Kravetz now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
