Digital Content Marketing Strategy
By Chris Sturk • 01/02/2013
Gain immediate access to our free Digital Content Marketing Strategy white paper and learn the seven principles of a highly successfully content marketing strategy, digital content marketing trends, and guideline for content aggregators
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Digital content marketing systems are replacing other marketing strategies at a pace never before seen.
In a mere 15+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing.
Publishers and content marketers literally give away their stores with the confidence that eventually, a number of these users will convert to paying customers for premium content and experiences.
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The most financially successful, special-interest Internet publishing companies all follow the Mequoda System — a content marketing strategy of best practices outlined in this free special report.
Whether to launch a new media property or to manage an existing media brand, the Mequoda System content marketing strategy can help turn a special-interest magazine, newsletter, book, website, blog, forum, TV show, podcast or newspaper column into a multi-million dollar media empire.
A Mequoda content marketing system is comprised of seven strategies for using free content to make money online. In this free white paper you’ll discover:
Digital content marketing trends for 2013 that will help you focus your attention in the right places.
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Digital content marketing strategy principle #1: Understand User Needs
Become a trusted source of information by being an expert.
Digital content marketing strategy principle #2: Use Many Platforms
Maximize web, email, video, apps, books, periodicals and live events.
Digital content marketing strategy principle #3: Leverage Organic Media
Integrate search, social and legacy media.
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Digital content marketing strategy principle #4: Build User Relationships
Capture email addresses by giving away content.
Digital content marketing strategy principle #5: Maximize Customer Value
Balance contact frequency and opt-out rates.
Digital content marketing strategy principle #6: Empower Your Organization
Mobilize employees, vendors and customers to share your vision.
Digital content marketing strategy principle #7: Manage by Exception
Track operating statistics using the Mequoda Key Metrics Dashboard.
Claim your FREE digital copy of Digital Content Marketing Strategy: Comprehensive Principles of a Proven Content Marketing Plan now.
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Originally published 7/17/2010
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