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2016 Mequoda American Magazine Reader Study & Handbook

The digital magazine market continues to explode: Learn what consumers want and how you can meet their needs

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

To produce the 2016 Mequoda American Magazine Reader Study & Handbook, our research team polled 3,241 US adults with Internet access to better understand their multiplatform magazine reading habits. We set out to understand how many print and digital magazines they were consuming, how much they’ve spent on digital magazine subscriptions and single copies in the past 12 months and how the multiplatform consumer may differ from their digital only and print only counterparts.

Take this information to the bank …the 2016 Mequoda American Magazine Reader Study & Handbook found that the number of US adults reading digital magazines has increased 13.8% from 2015, with nearly 42% of US adults reporting having read one or more digital magazine issues in the last 30 days.

We also discovered a rather dramatic increase in digital magazine spending over 2015, with 23.51% reported spending money on digital magazine subscriptions and single copies in 2016, representing a total of $1.94 billion. This is up from 15.10% of US adults last year reporting spending money on digital magazine subscriptions and single copies, representing a total of $1.27 billion.

This study delivers an in-depth look at the hearts and minds of multiplatform publishers’ target market. Here are some of the additional questions we sought to answer about American magazine readers:

  • Which magazine edition is most important to them – Print, Web, Apple, Amazon or Google?

  • What functionality do they find most important on digital magazines?

  • How many print magazine issues have they read in the last 30 days and how does that compare to digital magazine issues read?

  • How does income, age and gender affect their magazine preferences?

This study holds a multitude of multiplatform and digital magazine statistics that can impact your bottom line. Of course at Mequoda, we don’t believe in guessing, so this data also helps us form our Best Practices for Gold Members.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Get all of the digital magazine statistics today—plus a collection of best practices codified from studying in digital magazine publishing market—in this FREE study. There are many fascinating insights into magazine readers in this study and handbook that you can apply to pricing, marketing and issue planning. Why not download it now and start making plans to leverage this data profitably?

Learn from your fellow digital magazine publishers

This study is more than just digital magazine statistics. We’ve added value by adding a handbook of chapters on digital magazine best practices and case studies.

The information in these chapters will put you on a path to creating a multiplatform magazine strategy that enlightens your readers and helps your publishing company grow and profit.

We start by defining the various digital edition types that exist, along with their pros and cons and give you both niche and mass media examples to analyze. We provide tips for creating the most coveted digital magazine editions and will give you a step-by-step process for launching a digital magazine.

We also provide helpful dos and don’ts for designing, pricing, producing and selling your digital magazines.

Digital magazine publishers need a plan

Finally, the 2016 Mequoda American Magazine Reader Study & Handbook delivers a valuable bonus: a strategic planning framework used by Mequoda for its Gold Members.

This SPF allows aspiring multiplatform magazine publishers to develop a detailed business plan for launching a digital magazine. This SPF is a multiplatform tool that takes into consideration all of your platforms and editions. This is an incredible value—as in, FREE—for any digital magazine publisher who isn’t a Mequoda Gold Member, because you get the basics of our business planning and modeling services at absolutely no cost!

Use this SPF to develop a complete catalog of your entire business, from the cost of launching your native app edition to advertising inventory to your library of back issues (did you even realize you should be digitizing them to create an entire new revenue stream?) to website page views to continuity revenues.

In short, the 2016 Mequoda American Magazine Reader Study & Handbook is the perfect roadmap for digital magazine publishers—or those planning to become one. From digital magazine statistics, to the preferences and spending habits of actual digital magazine readers, to an inside look at how Mequoda builds robust multiplatform businesses for Gold Members, this FREE report is a must-read.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

One of the best things about the 2016 Mequoda American Magazine Reader Study & Handbook is it comes from Mequoda, the leading multiplatform magazine publishing services firm. My team and I have spent thousands of hours researching and documenting the most successful digital magazine publishing strategies and processes, and we’ve added to our research the extra value of having actually helped hundreds of media brands, refining our Best Practices, strategies and business modeling skills every day. That’s how you know you can trust the analysis and bonus information in this digital magazine study. It has been written specifically to help you …

  • Know the difference between magazine apps, native web magazines, and gadget apps … and why it matters

  • Make smart choices in the features you’ll offer in your digital edition, and which ones aren’t worth the resources

  • Create an appealing, interactive magazine that delivers exactly what your readers want, expect and are willing to buy

  • Confidently choose which software and vendors to use in becoming a digital magazine publisher

  • Develop a detailed plan for promoting and selling digital issues and subscriptions

  • Become a highly successful digital and multiplatform magazine publisher

And because it’s free, there’s absolutely no reason to do without this invaluable guidance.

I hope you’ll read our 2016 Mequoda American Magazine Reader Study & Handbook right now, and begin your path to greater profitability and an even more successful publishing career than you ever imagined.

Yours for multiplatform magazine publishing excellence,

Don Nicholas

Founder & Chairman,
Strategy Group Leader
Mequoda Systems

PS: Remember, this study includes current digital magazine statistics that will inform many decisions you make going forward as a multiplatform magazine publisher, along with invaluable insights into the preferences of the digital magazine readers who will buy your products. Read it today, and start improving your bottom line tomorrow!

PSS: Wouldn’t you like to know what your target audience wants in their digital magazines? Or how to price and sell digital magazines once you launch them? How much would you pay for that, along with all the other insights from your readers? Good news: You don’t have to pay a dime! Download it FREE right now!

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

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20 thoughts on “2016 Mequoda American Magazine Reader Study & Handbook

  1. Allison says:

    This is just PACKED with solid, practical advice. We’ve had a digital magazine for two years, but there are still plenty of ideas in here that I plan to implement. It also encouraged me to get off my duff and start incorporating more multimedia (video/audio) — which are things I’ve been needing to do, but kept putting on the “later” list. Well, “later” needs to come sooner! Thanks for the great info!

  2. Alex says:

    This handbook makes a very compelling argument as to how digital magazine publishing is the future of the industry, and then provides you with practical advice on how to jump in and take advantage of the forthcoming changes and opportunities.

    This is a worthwhile read packed with the research and resources you need.

  3. Rebecca says:

    What a fantastic, in-depth paper! I’m getting ready to venture into the digital publishing world and it provided a lot of food for thought. Thanks!

  4. Deepak Gupta says:

    Thanks for sharing this magazine book!

  5. bill says:

    Just getting into any of your handbooks is a real pain in the ass. Why do you make it so tough? Jeez, you’re inthe business to help people read digital magazines on tablets…or at least that’s one of your goals.

    1. Amanda says:

      Hi Bill, can you tell me the trouble you’re having? We use a fairly common practice of delivering a link to your email where you can then go to download the free report. Let me know if there’s some way I can help you.

  6. Leona says:

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    I am truly impressed on your style of writing and every words that you have created are really simple
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