Email Copywriting Basics

By Chris Sturk • 03/05/2010

Gain immediate access to our free report Email Copywriting Basics and learn best practices on how to successfully write for email marketing campaigns

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Email correspondence is incredibly important in the success of online publishers and content marketers. Nowadays, it seems a variety of team members, from CEOs to interns, are turning to web copywriting duties.

It’s hard to blame all the effort, especially when good email copywriting can boost email marketing results by up to 67%.

In our Email Copywriting Basics free report you will learn the basics behind successful email copywriting, including best practices, helpful tips, power words for your copy and spam trigger words to avoid.

Do you know all the steps behind using email to directly market to your audience? We have created a list of 13 best practices to do just that. Email Copywriting Basics discusses these best practices in more depth, and include:

Email Copywriting Basics Tip #1 – Send a “Welcome” email

Email Copywriting Basics Tip #2 – Include a product in your “Welcome” email

Email Copywriting Basics Tip #3 – Ask them to whitelist you

Email Copywriting Basics Tip #4 – Be careful with images

Email Copywriting Basics Tip #5 – Keep it personal

Email Copywriting Basics Tip #6 – Don’t pull any tricks in your subject line

Email Copywriting Basics Tip #7 – Tell a story

Email Copywriting Basics Tip #8 – Personalize the “From” line

Email Copywriting Basics Tip #9 – Use names

Email Copywriting Basics Tip #10 – Develop a unique voice

Email Copywriting Basics Tip #11 – Put the call to action up front and be clear

Email Copywriting Basics Tip #12 – Create a sense of continuity

Email Copywriting Basics Tip #13 – Don’t tell them to click here

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Think of email subject lines as the relative of headlines throughout print media. They are equally as important. A successful email subject line will persuade the intended reader to open the email and read the message within.

Download our Email Copywriting Basics and discover five quick tips for writing better email subject lines.

Often times a strong subject line isn’t the entire battle in email marketing. You will also need a convincing message along the way. Any smart direct marketer will tell you the importance behind the words you choose for your promotion. Align your message so it speaks to the sensibilities of the reader. Make sure that the audience understands they are the main target of the message and any prompt within the text is directed towards them. This prompt should include a call-to-action.

We have outlined almost five-dozen power words and phrases for online copywriting within our Email Copywriting Basics. Email marketers and direct markets alike have successfully used these power words throughout the years, and now you can too.

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What would a special report be without advice from one of America’s top copywriting superstars? Mark Everett Johnson has been a successful copywriting for over 25 years. Recently Mark was recognized by Inside Direct Mail as a creator of the most successful promotion ever created for a monthly periodical. This promotion helped sell over four million subscriptions.

“The more your copy talks about the reader, the more they will read,” is a statement Mark shared with us during the Email Subject Line Smackdown webinar. This free Email Copywriting Basics includes four other tips for copywriting that Mark has been using for the duration of his career.

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Imagine you have read Email Copywriting Basics and have utilized the information to create great email subject lines and a strong message to your audience. However, will the words you used allow for your email to get delivered to your recipients’ email inbox, or will it end up in a spam filter?

It’s always an important issue to consider. Words may seem harmless, but there are hundreds that will stop your message from seeing the inbox. If you take the time to create a great promotion, you deserve to get it out there. Pay close attention to our special report’s list of spam trigger words. Knowing this information will be the difference between getting your email to the inboxes of your audience, and having it disappear into cyberspace forever.

Email copywriting is more important than ever in the evolving digital age. Learn the basics of email copywriting with our free report Email Copywriting Basics now and assure your email gets to your audience, and opened.

Claim your FREE digital copy of Email Copywriting Basics: Email Copywriting Basics That Will Help You Create More Successful Email Marketing Campaigns now.

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