Free eBook: Internet Marketing Strategy for Publishers

How to Transform your Book, Magazine or Newsletter into a Niche Media Empire by Refining your Website Marketing Strategy

Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group.

If you already have information products that are available for sale in one or more formats—books, magazines, newsletters, membership websites, seminars, audio conferences, CDs, DVDs, etc., then this free eBook will teach you how to use and expand them into a much larger group of profit-generating products.

You will then be taught how to market them on the internet, which will only cost a fraction of what you’re accustomed to paying in direct marketing costs.

The potential for making money publishing and marketing information on the Internet is enormous.

If you’re still unsure about what works and what doesn’t—and why—please keep reading. The Internet Marketing Strategy free eBook will show you relatively easy ways to replicate successful strategies in your own online publishing business.

We isolated the key behaviors practiced by the most successful special-interest publishing companies. Then we devised a cohesive model of best practices for Internet business management.

The Mequoda Group Research Team studied hundreds of website publishers and isolated the key behaviors practiced by the most successful niche publishing companies. We then devised a cohesive model of the seven best practices that make up what we call the Mequoda System—an audience-driven, continuous improvement, media management system.

What is the Mequoda System?

The Mequoda System is a logical and rational business process including a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system.

The Mequoda System, when executed with passion and accuracy, can transform your special-interest magazine, newsletter, book, website, blog, forum, TV show, radio program, or newspaper column into a multi-million dollar niche media empire.

What are the seven best internet marketing strategies?

Internet Marketing Strategy #1: Implement a Strategic Management System

Internet marketing strategy and online publishing success begins by setting clear, obtainable goals. Among the most common traits of online publishing companies was a strategic management system for setting and supporting goals through day-to-day activities and measuring the success of the overall plan.

Internet Marketing Strategy #2: Build a Media Pyramid

Organizing your content across several different kinds of media—whether newsletters, magazines, websites, events, services or something else—is key to maximizing profit. We can show you how to make money on the Internet with a clear Internet marketing strategy.

Internet Marketing Strategy #3: Build a Website Network

Establishing a network of websites increases conversion and improves user experience. The secret of this little-known Internet marketing strategy lies in a network architecture comprised of a free, content-rich, relationship building Internet hub that is surrounded by—and feeds traffic to—one or more marketing satellites. We can show you how to set up an Internet hub that will bring your online publishing website thousands of qualified visitors.

Internet Marketing Strategy #4: Organize Content Around the Customer

Those who succeed at internet marketing and online publishing use the Internet to recycle, reuse and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more). The secret to this Internet marketing strategy is in organizing your content around the customer, effectively extending your brand to drive both revenue and profits. We can show you precisely how the most successful online publishers use this strategy to increase sales and profits.

Internet Marketing Strategy #5: Create User-Centric Products

Website design and usability are two key factors in publishing great websites. Even if you have a clear strategy and great content, if your site is unattractive, or difficult to use, you won’t create loyal customers who revisit again and again. Creating user-centered websites begins by following the 14 Mequoda website design and usability guidelines. We’ll explain how you can apply them to your online publishing enterprise.

Internet Marketing Strategy #6: Implement a Mequoda Marketing Model

The way an online publisher or an internet marketer drives traffic to its websites using free media is critical if it is to remain financially viable. We have isolated eight free and six paid examples of external media sources, along with six database marketing channels, that constitute a proven Internet marketing system. We’ll explain the details of this Internet marketing system so that you, too, can make money on the Internet and enjoy extraordinary online publishing profits.

Internet Marketing Strategy #7: Make Metric-Driven Decisions

Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their effect on profit and loss. Knowing which key metrics to use can be confusing—and many website owners pay attention to the wrong ones. We’ll show you the key drivers that affect your website’s bottom line and help you implement a metrics-driven plan for your integrated online publishing empire.

What’s included in the free Internet Marketing Strategy eBook?

You’ll get in-depth information explaining how to implement the Mequoda System to create your own niche media empire. This is the same content that is present in person to clients for thousands of dollars.

Once you have your free copy of the Internet Marketing Strategy eBook, there’s only one thing that will keep you from turning your book, magazine or newsletter publishing company into a multi-million dollar niche media—effort. It won’t be a lack of how-to knowledge, because we’re going to spell it out for you—step by step.

What are you waiting for? Get your free Internet Marketing Strategy eBook now.

The transition from direct mail to Internet marketing has revolutionized the way savvy publishers generate sales and profits.

The free eBook Internet Marketing Strategy is critical to your business and marketing strategy. It’s going to show you precisely how to change the way you run your company in order to succeed with online marketing.

We firmly believe that all publishers in any field need and can benefit from this free eBook.

Act now to get your free copy of the complete Internet Marketing Strategy eBook and begin your action plan for online publishing success immediately.