The Mequoda 500 Research Methodology
By Chris Sturk • 12/30/2011
Gain immediate access to our free report The Mequoda 500 Research Methodology and discover the most popular content models being used by the top websites online
Claim your FREE digital copy of The Mequoda 500 Research Methodology: Strategies and Findings for the Mequoda 500 - a Look at the top 500 Open Content Websites in the US now.
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Out of the top 1,000 websites online, 58% of them are open content websites. This information comes from our Mequoda 500, and shows how the open content model has been so widely adopted by online businesses.
The Mequoda 500 looks at the top 1,000 websites based on total traffic at the time of conducting the research. These websites were then group by the content model they used, including open content, closed content, user content, retail content and search content.
Our findings paint a picture of what type of content models work the best for online businesses that are looking to generate traffic and build audiences.
How does your business model compare with those of the top websites online? If you are launching, relaunching or setting out to improve upon your online business, download a free copy The Mequoda 500 Research Methodology now and learn about the type of content model you should implement.
Claim your FREE digital copy of The Mequoda 500 Research Methodology: Strategies and Findings for the Mequoda 500 - a Look at the top 500 Open Content Websites in the US now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
Five Content Models
The five most popular content models being used by successful online publishers include the following, all of which are explained in more detail in The Mequoda 500 Research Methodology free report.
-Open Content Model: The open content model provides users with some amount of content for free. Many websites do this by offering a blog or portals to share their free content.
-Closed Content Model: Closed content websites always require users to register and login to view the majority of the content. Although closed content websites may provide some content for free, the bulk of its content is reserved for registered members.
-Retail Content Model: Websites that facilitate transactions of products or services are using the retail content model. The products and services offered have to be branded and do not include advertising for other companies.
-User-Generated Content: Websites that allow users to directly interact by commenting, reviewing, rating, posting or taking part in conversations involve a user-generated content model. Social networks are always incorporate user-generated content and many blogs do too, as users are often encouraged to participate in conversations.
-Search Engine Content Model: Websites that allow users to search for content that is some multiple sites across the web is using the search engine content model.
Learn more about these content models in your free copy of The Mequoda 500 Research Methodology.
Claim your FREE digital copy of The Mequoda 500 Research Methodology: Strategies and Findings for the Mequoda 500 - a Look at the top 500 Open Content Websites in the US now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
Mequoda Open Content Standards
To go further, we looked at the top 500 websites to see how many were compliant with the Mequoda Open Content Standards of being Content-Driven, Google-friendly, Subscriber-centric and Multiplatform.
Being Content-Driven and Subscriber-Centric focus on the relationship building aspect of online businesses. The value is clearly seen by online business owners as 96% of the top 500 websites online were Subscriber-Centric.
Google-Friendly and Multiplatform speak to the methods of developing audiences. Since Google is the world’s top search engine, it’s important to have content optimized for Google so more people can find you. A majority was Google-Friendly at 59%, but it is surprising more online businesses aren’t optimizing for Google.
To learn about the content models being used by the top websites on the Internet, and the open content standards that successful online publishers are utilizing within their business model, download a free copy of The Mequoda 500 Research Methodology now.
Claim your FREE digital copy of The Mequoda 500 Research Methodology: Strategies and Findings for the Mequoda 500 - a Look at the top 500 Open Content Websites in the US now.
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
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