Web Advertising Tips for Google Adsense

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By Amanda MacArthur   •  06/26/2009

Gain immediate access to our free report Web Advertising Tips for Google Adsense and discover how to optimize your web advertising strategy with Google Adsense Best Practices

Get the latest Web Advertising Tips for Google Adsense in this FREE white paper from the Mequoda Group.

Size, in terms of traffic or the number of site pages, doesn’t really matter as to whether a publisher can, or should, become a Google AdSense partner. Quality content is the defining feature. In fact, the program is a great opportunity for publishers with quality content, but limited or light traffic and/or few site pages.

Google says you should “watch it work and compare it to other revenue alternatives. In most cases, publishers have found that Google AdSense exceeds the revenue that they can earn through any other source”.

Inside this Web Advertising Tips for Google Adsense white paper you’ll learn how to optimize your web advertising strategy with Google Adsense best practices.

Web Advertising Tips for Google Adsense Take-Away #1:

Placement is design priority number one in your web advertising strategy

Joel Comm, author of The AdSense Code claims that the most popular ad unit is the leaderboard. At 728 x 90, it stretches across the screen and while it can be placed anywhere, it’s mostly used at the top of the page, above the main text. We’ll show you the different sizes and shapes of ad units and how popular/effective they are.

Web Advertising Tips for Google Adsense Take-Away #2:

Relevant ads are fundamental to your web advertising strategy

Using its proprietary software, Google automatically matches advertiser-supplied text ads to
the publisher’s page content and instantaneously places relevant ads on the page. It’s easy. It’s risk-free. And everyone benefits—more or less.

Web Advertising Tips for Google Adsense Take-Away #3:

Following the rules is not an option for your web advertising strategy

If you are a publisher using Google AdSense, you may or may not know how easy it is to tick off the Google gods. We’d all like to think we’re honest business people, and we’d never click on our own ads, but you might be unaware of some of the lesser known rules laid out by Google. We’ll tell you what they are.

Web Advertising Tips for Google Adsense Take-Away #4:

Google wants you to be successful with your web advertising strategy

Google wants to get paid just like you do. They are always publishing useful tips and studies on Google Adsense best practics. For example, when it comes to Google Adsense, wider almost always outperforms thinner ads. If you’re looking at a skyscraper ad, always pick the “wide skyscraper” sized 160×600 over the lesser performing 120×600. Many sites claim that 300×250 are their best performing ads.

Learn how to optimize your web advertising strategy with Google Adsense best practices

Start with this valuable, free white paper:

Web Advertising Tips for Google Adsense
Optimize Your Web Advertising Strategy with Google Adsense Best Practices

And then each week you’ll receive FREE, valuable updates on:

• Breakthrough Internet strategies for publishers and authors
• The latest innovations in Internet marketing
• Tips and techniques for designing more profitable websites

5 Responses to “Web Advertising Tips for Google Adsense”

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   September 1st, 2011 at 6:28 pm

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