Lead Generation Archetype
A Mequoda Website Satellite Archetype that generates revenues by supplying sales and marketing leads to its sponsors. B2C examples are similar to card decks and information request forms offered by magazines. High end B2C and B2B Mequoda Lead Generation Websites compete with travel, real estate, insurance and other professional agents and brokers. LendingTree.com is a best practice Mequoda Lead Generation Website.
Lending Tree is the best practices case study for Mequoda Lead Generation Websites. These websites help users shop for information about various products and services and are plentiful in both the B2B and B2C spaces. Mequoda Lead Generation Publishers only get paid when a user actually completes a transaction.
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