Glossary Definition

Mequoda Brand Marketing Archetype

A Mequoda Website Satellite Archetype that exists primarily to build brand. This website economic model is similar to billboard advertising. Brand marketing websites don't necessarily generate any revenue from the website. No transactions take place, no email acquisition takes place—the site exists solely to build brand. Pepsi.com is a best practice Mequoda Brand Marketing Archetype.

Pepsi.com is a great example of a successful Mequoda Brand Marketing Archetype. Much like billboard advertising, the message is free for the user, or buyer. The site exists solely to build brand and provide product and company information.