Glossary Definition

Mequoda Membership Archetype

A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. These websites often sell other branded information products that might include books, events and print periodicals at special member-only rates. ConsumerReports.org is a best practice Mequoda Membership Website.

ConsumerReports.org is the flagship example of a highly successful Mequoda Membership Archetype. With 2 million paid subscribers, they are the largest subscription website in the world. The revenue source for membership websites is very simple: they make money by charging for access to their content.