Glossary Definition

Mequoda Product Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from a single product sale. Similar to a direct mail package, users are brought to a single page that describes one specific product in detail. Users are then brought through a single order flow with no distractions or options to "keep shopping." It is much less complex than a catalog site and will tend to increase conversion rates for single product sales. SuperAffiliateHandbook.com is a best practice Mequoda Product Marketing Archetype.

SuperAffiliateHandbook.com is one example of a Mequoda Product Marketing Website. The goal of product marketing sites is to make the sale on a single information product—it could be a book, a single newsletter, a DVD, an event or an audio conference. There are no distractions, no additional options. One product supported by a single order flow.