By Amanda MacArthur • 09/06/2008
Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”. When used to generate subscriptions to a companion print magazine or newsletter, OFIEs can churn hundreds or thousands of new orders per year at virtually no cost. The key to OFIE effectiveness is prominent, relevant placement as close to the editorial content as possible.
Posted in Glossary