Subscription Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to understand the benefits of subscribing to the offline publication, understand what content is available, research the publisher and sign up for a subscription. User tasks for a known user on a Subscription Marketing website are usually to manage their offline subscription, search back issues, download back issues, browse related products and provide/share user feedback. FirstClassFlyer.com is a best practice Mequoda Subscription Marketing Archetype.

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