Glossary Definition

Text Links

Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database circulation. They can also be used to direct traffic to an advertiser's landing page. You can find them in a website's masthead area (near search bars or other advertising space), in a website's top navigation or as part of the website's right or left hand navigation.

Examples of Text Links above are outlined in red.