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Mequoda Pro Archive

Welcome to Mequoda Pro!

In our Mequoda Video archive, you have have access to hours of recorded live webinars. These webinars are 60-90 minutes long and feature guest speakers from across the publishing industry.

Content Marketing Strategy

Content Marketing Strategy

Today’s publishers are experts at publishing. They create incredible content. But making money on the Internet is about much, much more than simply uploading your content to the Web and hoping you’ll sell print subscriptions. And while the strategies we’ll teach you aren’t rocket science, they are hard to identify on your own.

Mequoda Method SEO Campaign Management

Mequoda Method SEO Campaign Management

This is the story of a nice little niche publisher who wanted to become a really, really big niche publisher. Luckily for this publisher, he knew the secret of making millions online: Free content. In just 90 minutes, you’ll understand the entire process from offering free content to driving traffic to your website to monetizing your email list. It’s no proprietary secret, but Mequoda Group has perfected the process and made it accessible, organized and easy to implement.

Breakthrough Copywriting

Breakthrough Copywriting

Your potential audience should become your visitors, and your visitors must become customers. Find out what kind of letter wins tests four out of five times … which words are best at getting recipients to open your email … which headlines lead to conversions most often … and dozens of other tips that Mequoda has developed over the years.

Designing Media Websites That Work

Designing Media Websites That Work

Our Designing Media Websites that Work webinar is designed to walk you through the process of functional website design. With our help you’ll learn how to create a website focused on the best user viewing and interactive experience. Your online audience will be able to easily read and navigate through your website, regardless of device preference.

5 Tablet Publishing Trends

5 Tablet Publishing Trends

Tablet publishing will become the most significant tool for publishers in 2013. Why? Because in the highly popular world of mobile devices, tablets are expected to surpass smartphones in website traffic by early 2013. By this time, tablets will account for 10 percent of all web visits – a pretty amazing feat for devices that haven’t been around for more than three years.

Understanding Google Analytics

Understanding Google Analytics

Every successful digital publisher and online marketer knows how to interpret their website’s analytical data. Knowing the definitions of common Google Analytics terms like visits, page views, and bounce rates are important—but it’s only half the battle.

Playing Nice with Google Penguin

Playing Nice with Google Penguin

Some websites have seen major penalties after Google’s recent Penguin update. Loss of search ranking, a decrease in website traffic, and in some cases, complete disappearance from the Google search engine has put some website owners in a panic.

Business Plan Development

Business Plan Development

Like everything else associated with the digital publishing industry, the process for developing a business plan has changed drastically. It’s also a process in need of constant refinement, as business models and ways to generate traffic are always changing. This is why we all agreed on sharing the secrets to developing a great business plan.

The Seven Pillars of Successful Digital Publishing

The Seven Pillars of Successful Digital Publishing

This webinar is comprised of content from the first of nine sessions found in our three-day Digital Publishing Bootcamp, held this July in New York City. While the three-day intensive Digital Publishing Bootcamp costs between $1,497 and $2,497, depending on when you register for the event, we are offering the webinar version for free with your Mequoda Pro membership. Similar programs from other publishing organizations would cost $200 or more.

Facebook for Publishers

Facebook for Publishers

There was a time when your only hope of being passed along was through your “forward to a friend” button on your email newsletter. Not anymore. In our 90-minute Facebook for Publishers webinar on demand, attendees will learn both fundamental and advanced strategies behind a successful Facebook campaign.

Web Video 101 for Publishers

Web Video 101 for Publishers

Web Video 101 for Publishers begins with a brief introduction to web video, including different ways that publishers have been successful (and unsuccessful) with different strategies they’ve tried to implement on their websites and on YouTube.

Landing Page Testing & Optimization

Landing Page Testing & Optimization

The secret to having successful landing pages that are properly optimized can be summed up in three words… Test, test, test.
Although that’s the same word repeated three times, the importance of its message does not change.

29 Ways to Increase Website Traffic

29 Ways to Increase Website Traffic

Do you experience an excessive amount of traffic on a daily basis? Does this traffic lead to registered members and daily product sales? If so, congratulations – it appears your promotional efforts have properly served your online business. However, if you honestly feel your traffic could be higher, then we have a solution for you. In fact, we have over two-dozen solutions for you that may fall directly into line with the activities and expectations of your core audience.

Using the A Method for Hiring Successfully

Using the A Method for Hiring Successfully

Hiring the wrong person for your company negatively impacts every employee that is connected to that position. In fact, the complete span of control is affected; the more tasks the hire is responsible for, the more damage they can do in a short amount of time. If you’ve ever mis-hired, don’t feel alone in your frustrations. The majority of professionals in a hiring role do not have a methodology for finding out who a candidate really is.

Twitter for Editors

Twitter for Editors

This Twitter webinar isn’t for newbies, and it’s not for slackers. Twitter for Editors will show you how to write better tweets, converse with followers in a more meaningful way and track your time to make sure it’s being well spent.

Building Online Partnerships

Building Online Partnerships

What if you could spend 90 minutes with a forward-thinking CEO who could teach you how he’s made a digital business profitable in less than 24 months with the least internal resources possibly imaginable?

Blogging for Editors

Blogging for Editors

Whether you are a full time editor, or a part time blogger, if your editorial department is having a hard time coming up with fresh relevant content for blogging, they must watch this webinar.

Content Licensing Opportunities

Content Licensing Opportunities

Ed Coburn of HHP and Laura Carlsmith of EatingWell will reveal the different types of content licensing deals that have made sense for their publications, with tips on how to approach your own content syndication and licensing opportunities.

Writing Killer Text Ads

Writing Killer Text Ads

In this 90-minute webinar, Don and Peter will show you the proven methodology for structuring text ads with maximum impact.

Maximizing Online Advertising Revenue

Maximizing Online Advertising Revenue

Maximizing Online Advertising Revenue: Packaging, Pricing and Selling Online Advertising and Sponsorships is about how to know if your website is a good candidate for selling advertising. Perhaps you’re simply thinking about selling advertising on your site, or trying to decide if focusing on selling only memberships or content is a better strategy for you.

Designing Subscription Websites

Designing Subscription Websites that Sell

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

WordPress vs. Drupal vs. Telligent

WordPress vs. Drupal vs. Telligent

During our WordPress vs. Drupal vs. Telligent webinar, you will learn detailed, first-hand information from four technology professionals using these open-source content management systems to power their online business.

iPad and iPhone Apps for Publishers

iPad and iPhone Apps for Publishers

Discover how you can transform your own publications using digital readers like the iPad. Unlike other digital readers that lacked Internet access, you can offer readers a more interactive experience, and advertisers a handful of new options that get readers engaged immediately.

Press Release Guidelines

Press Release Guidelines

Join us as we divulge the best practices of an Online Publicist whose PR efforts have found high ranks in Google searches while helping to boost rapid conversion landing page traffic.

Building Email Circulation

Building Email Circulation

In this Building Email Circulation webinar, industry analyst and consultant Don Nicholas takes you through all the brilliant strategies online publishers are using to develop their audience.

SEO Copywriting Workshop

SEO Copywriting Workshop

This webinar will teach you to write search-engine-optimized sales letters and blog posts that get found, using a step-by-step formula that Peter Schaible, Mequoda’s Chief Copywriter and host of this webinar, uses daily in his copywriting assignments.

Website Homepage Design Workshop

Website Homepage Design Workshop

For our Website Homepage Design Workshop, we’ve put together a scorecard for you to use on your own homepages. We’re also featuring four website design reviews that we conducted during the live webinar.

Email Copywriting Workshop

Email Copywriting Workshop

Watch this 90-minute webinar and get copywriting secrets to instantly boost e-mail marketing results 33-67%.

Solving Email Delivery Problems

Solving Email Delivery Problems

A 90-minute tutorial with email marketing consultant Jeanne Jennings and delivery experts Len Shneyder from Pivotal Veracity and Stephanie Miller from Return Path that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by getting their emails delivered.

Email Subject Line Smackdown

Email Subject Line Smackdown

In this webinar, companies submitted their top-performing email subject lines, and three of America’s top copywriters, Peter Fogel, Mark Johnson and Peter A. Schaible challenged them with alternative subject lines to test with their list. Webinar attendees were able to vote for their favorite subject lines to see which ones were the most appealing. See who won!