Time: 94 minutes, 29 seconds
Downloads: Email Subject Line Smackdown (.pdf) 
Guest speakers and case studies:
- Peter Fogel, Copywriter & Author
- Mark Johnson, Copywriter & Marketer
- Peter A. Schaible, Copywriter
What you’ll learn:
In this webinar, companies submitted their top-performing email subject lines, and three of America’s top copywriters, Peter Fogel, Mark Johnson and Peter A. Schaible challenged them with alternative subject lines to test with their list. Webinar attendees were able to vote for their favorite subject lines to see which ones were the most appealing. See who won!
- The 17 most-used email subject line archetypes
- How to write meaningful subject lines and do continuous improvement
- How to create an Email Performance Report that tracks mailing dates, subject line archetypes, subject lines used, and open rates
- How to interpret patterns in email open rates and whether poor performers indicate an archetype doesn’t work for your audience
- Which archetypes perform best for your products and services
