Maximizing Online Advertising Revenue

Packaging, Pricing and Selling Online Advertising

Time:92 minutes, 00 seconds

Downloads: Maximizing Online Advertising Revenue (.pdf)

Advertiser Schedule Flow Chart (.xls)

What you’ll learn:

Maximizing Online Advertising Revenue: Packaging, Pricing and Selling Online Advertising and Sponsorships is about how to know if  your website is a good candidate for selling advertising. Perhaps you’re simply thinking about selling advertising on your site, or trying to decide if focusing on selling only memberships or content is a better strategy for you.  Or perhaps you’re wrestling with how to package and price your online ad space effectively. Or wondering what kind of infrastructure you need, and how to differentiate between expensive and inexpensive ad delivery mechanisms. Dan Ambrose has the answers to your most pressing questions about selling online advertising.