Understanding Google Analytics

Which Metrics Really Matter?

Time:91 minutes, 00 seconds
Downloads: Understanding Google Analytics (.pdf)

What you’ll learn:

Every successful digital publisher and online marketer knows how to interpret their website’s analytical data. Knowing the definitions of common Google Analytics terms like visits, page views, and bounce rates are important—but it’s only half the battle.

For websites, some metrics are more important than others, and understanding their context is key. Knowing which key metrics to follow can be confusing—in fact, many site owners end up paying attention to the wrong ones.

In this session we’ll review key metrics, learn the deeper meaning behind them, and examine how to use them to your advantage. We will teach you how to use key performance indicators (KPIs) to make better resource, staffing, and content performance decisions.

Find out how to use Google Analytics as a way to monitor the performance of your web and email activity, ecommerce systems, SEO and link-building efforts when you watch this webinar on-demand.