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Module 11: Understanding Google Analytics

Welcome to Mequoda Pro!

Digital Publishing Secret #11: The key metrics you must improve above all others

What you’ll learn:

Believe it or not, many publishers monitor all the wrong metrics, and of course, there’s a bewildering number of them in Google Analytics. Find out how to use Google Analytics as a way to monitor the performance and success of your web and email activity, ecommerce systems, and SEO and link-building efforts, allowing you to maximize return from every business decision you make.

Hosts:

  • Don Nicholas, Chief Executive Officer
  • Ed Coburn, Chief Content Officer

Time: 9 minutes, 20 seconds

Download: GoogleAnalytics.pdf

Watch the next module: Conducting a Multi Platform Audit


If Mequoda Pro has been helpful to you, and if you'd like to double, triple and quadruple your revenues in the next five years, please consider joining us at our next Mequoda Event!


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