Session Overview

 

All 55 Mequoda Pro training seminars currently available on-demand:

Most recent additions:

Content Marketing Strategy

8 Strategies for Building a Successful Online Business

Today’s publishers are experts at publishing. They create incredible content. But making money on the Internet is about much, much more than simply uploading your content to the Web and hoping you’ll sell print subscriptions. And while the strategies we’ll teach you aren’t rocket science, they are hard to identify on your own.

Why waste any more time guessing? Why try a little bit of this, a little bit of that, and a lot of the “other” that you learned at a fancy seminar in a hotel ballroom somewhere, that you don’t even fully understand?

In only an hour and a half, from the comfort of your office or conference room, you and your entire team can learn from the masters who invented the roadmap. No one else has quantified the process this way, and no one else teaches it regularly to publishers in all niches and of all sizes.

Also available in Mequoda Pro…

Mequoda Method SEO Campaign Management

Making Money from Free Content

Why Go Pro?

Discover Mequoda SEO Campaign Management and you may never pay for website traffic again  This is the story of a nice little niche publisher who wanted to become a really, really big niche publisher.  Luckily for this publisher, he knew the secret of making millions online: Free content.  Do you know how to make the secret work for you? Would you like to join this publisher – and dozens like him – in making millions online?

In just 90 minutes, you’ll understand the entire process from offering free content to driving traffic to your website to monetizing your email list.  It’s no proprietary secret, but Mequoda Group has perfected the process and made it accessible, organized and easy to implement.


Designing Media Websites that Work

Creating a website for the best user experience

Why Go Pro?

Our Designing Media Websites that Work webinar is designed to walk you through the process of functional website design. With our help you’ll learn how to create a website focused on the best user viewing and interactive experience. Your online audience will be able to easily read and navigate through your website, regardless of device preference.

During 90 minutes we explore the functionality, system infrastructure, and project budget associated with these next-generation websites. Watch Designing Media Websites that Work so you can prepare your organization for the future’s standard in website design.

Understanding Google Analytics

Which Metrics Really Matter?

Why Go Pro?

Every successful digital publisher and online marketer knows how to interpret their website’s analytical data. Knowing the definitions of common Google Analytics terms like visits, page views, and bounce rates are important—but it’s only half the battle.

For websites, some metrics are more important than others, and understanding their context is key. Knowing which key metrics to follow can be confusing—in fact, many site owners end up paying attention to the wrong ones.

In this session we’ll review key metrics, learn the deeper meaning behind them, and examine how to use them to your advantage. We will teach you how to use key performance indicators (KPIs) to make better resource, staffing, and content performance decisions.

With Mequoda Pro access, you can gain immediate access to Understanding Google Analytics and find out how to use Google Analytics as a way to monitor the performance of your web and email activity, ecommerce systems, SEO and link-building efforts.

Playing Nice with Google Penguin

Seven Ways to Avoid Getting Punished by Google’s Recent Algorithm Changes

Why Go Pro?

Some websites have seen major penalties after Google’s recent Penguin update. Loss of search ranking, a decrease in website traffic, and in some cases, complete disappearance from the Google search engine has put some website owners in a panic.

Luckily, the Penguin update hasn’t negatively impacted our website or our clients’ websites. In fact, many saw a gain in traffic and visibility after the April 24th rollout.

If you have been punished by this algorithmic change, or you fear future Penguin updates will negatively impact your website, there are steps that you can take to protect yourself. In this brand new 90-minute webinar, you will discover seven tips for avoiding penalties associated with Penguin. This information may even help you increase your website traffic and search rankings in the process. Register now for Mequoda Pro and learn about this update to white hat SEO practices that will help you avoid Penguin penalties.

With Mequoda Pro access, you can gain immediate access to Playing Nice with Google Penguin: Seven Ways to Avoid Getting Punished by Google’s Recent Algorithm Changes



Business Plan Development

A Line-by-Line Look at a Business Plan Template Responsible for Generating Millions of Dollars

Why Go Pro?

Like everything else associated with the digital publishing industry, the process for developing a business plan has changed drastically. It’s also a process in need of constant refinement, as business models and ways to generate traffic are always changing. This is why we all agreed on sharing the secrets to developing a great business plan.

In 90 minutes, we go line-by-line, showing you the format, structure and backup documents of a modern business plan. This is the same plan that Don has used to raise hundreds of millions of dollars for him and his clients.

We use a fictitious case study to teach this concept, allowing us to share with you copies of all documents involved, in case you want to develop your own business plan.

With Mequoda Pro access, you can gain immediate access to Business Plan Development: A Line-by-Line Look at a Business Plan Template Responsible for Generating Millions of Dollars.


The Seven Pillars of Digital Publishing Success

Digital Publishing Components for Making Fundamental Decisions

Why Go Pro?

This webinar is comprised of content from the first of nine sessions found in our three-day Digital Publishing Bootcamp, held this July in New York City.

While the three-day Internet Marketing Intensive costs between $997 and $1,497, depending on the amount of registrants for the event, we are offering the webinar version for free with your Mequoda Pro membership. Similar programs from other publishing organizations would cost $200 or more.

We are in a do-or-die time in the publishing industry, and it’s never been more exciting.

Yes, you read that correctly: Exciting.

It’s exciting to us, because as digital publishing consultants, we’ve seen what is working to generate profits for digital publishers. And we’ve seen what has resulted in failure.

To reduce the amount of failure within the industry we love, we are sharing information to help you make the right decisions that will benefit your customers and your enterprise. Before you dive down on details and mechanics, there are seven pillars that are fundamental to digital publishing success.

With Mequoda Pro access, you can gain immediate access to The Seven Pillars of Successful Digital Publishing: Digital Publishing Components for Making Fundamental Decisions


Facebook for Publishers

Maximizing the New Facebook Algorithm and Using Every Update to the Benefit of Your Business

Why Go Pro?

There was a time when your only hope of being passed along was through your “forward to a friend” button on your email newsletter. Not anymore. In our 90-minute Facebook for Publishers webinar on demand, attendees will learn both fundamental and advanced strategies behind a successful Facebook campaign.

Increasing revenue with Facebook
Starting out the webinar, we’ll show you advanced real-world case studies of publishers like you who have been successful using the platform to increase revenue and have been strategically adapting through every step of the redesign.

Driving website traffic with Facebook
Next, we’ll dive into the step-by-step of optimizing your Facebook account to drive the most traffic back to your website. We’ll go over rules for posting content, best practices and creative ideas for getting the most out every minute that you spend online.

Facebook case studies
Throughout the webinar, we’ll present you with real-life case studies of the publishers who are successfully using all of these strategies.

We’ll also determine the best types of content that you can repurpose in order to drive website traffic, and the metrics you should be watching in your day-to-day endeavors.

With Mequoda Pro access, you can gain immediate access to Facebook for Editors: Maximizing the New Facebook Algorithm and Using Every Update to the Benefit of Your Business.

 

SEO Basics

Creating Website Posts That Get Found

Why Go Pro?

With thousands of blogs on the Internet, how can you make sure the right people find your content?

Some might answer that question with “social media” or “paid advertising.” And although relevant options, they will not help you find the biggest audience of online users.

When it comes to tapping into the biggest audiences searching for the content you provide, you need to turn to search engine optimization.

Search engines are not going anywhere, especially since, according to the Pew Internet and American Life Project, 92% of adults online have used search engines with 59% reporting they use search engines daily.

Turning to search engines for content has become habitual. Since Google is still king of search engines, it’s time to learn how you can feed your content into Google and have it found by your audience members.

In our live 90-minute webinar-on-demand, SEO Basics: Creating Website Posts that Get Found, you will discover all the parts of a post that need to be optimized and how to optimize them. You will also experience the process of developing a “Blockbuster Post” by carefully studying your content and the topics of importance to your audience.

With Mequoda Pro access, you can gain immediate access to SEO Basics: Creating Website Posts that Get Found.


Web Video 101 for Publishers

Producing, Publishing and Marketing Your Online Videos

Why Go Pro?

Web Video 101 for Publishers begins with a brief introduction to web video, including different ways that publishers have been successful (and unsuccessful) with different strategies they’ve tried to implement on their websites and on YouTube.

Speaking of YouTube, Patrick offers an in-depth tutorial during this program that not only goes over all the different moving parts, but also how you can use each of them most effectively.

As publishers who aren’t in the video industry, we may not necessarily have our fingers on the pulse of current tools, online resources or new strategies that make our working lives easier. Well, unless you’reVideoMaker Magazine.When this webinar is over, you’ll feel like an industry professional, armed with all of the resources you’ll need to launch and run an effective online video strategy.

And Patrick won’t skip on the most important part either – the gear. As a gear head, Patrick loves to talk about equipment. So before this webinar wraps up, he’ll spend time talking about different camera and lighting kits for any in-house studio budget, even the smallest ones. Only have an obsolete Flip cam or an iPhone? No problem, because Patrick has a handful of accessories and techniques that can even make shooting on a low-budget video camera look good. In fact, find out why he sometimes recommends it!

With Mequoda Pro access, you can gain immediate access to Web Video 101 for Publishers and get started on a web video strategy that fits your budget and content.

 

Landing Page Testing & Optimization

Why Go Pro?

The secret to having successful landing pages that are properly optimized can be summed up in three words… Test, test, test.

Although that’s the same word repeated three times, the importance of its message does not change.

If landing pages aren’t constantly tested, they may not be performing to the fullest potential, which means that you’re missing out on more conversions. And these missed opportunities can range from new audience members and email subscribers to customers willing to open their wallet.

So however you look at it, you are truly missing out if you aren’t continuously testing your landing pages.

For all those wondering how to go about testing landing pages, and why it’s a valuable procedure, our new 90-minute program entitled Landing Page Testing & Optimization will provide you with not only the reasons to test your landing pages, you will discover how to test.

29 Ways to Increase Website Traffic

An Audience Development Checklist

Why Go Pro?

Do you experience an excessive amount of traffic on a daily basis? Does this traffic lead to registered members and daily product sales?

If so, congratulations – it appears your promotional efforts have properly served your online business.

However, if you honestly feel your traffic could be higher, then we have a solution for you. In fact, we have over two-dozen solutions for you that may fall directly into line with the activities and expectations of your core audience.

Before diving into the content found in our 29 Ways to Increase Website Traffic webinar, consider the methods you currently use to gain website traffic. Are you utilizing social media, press release distribution and bloggers? Is your email strategy as complete as possible and does it follow a strict template for each campaign? Have you attempted to use other products to stimulate website traffic?

In this webinar, learn 29 distinct ways to drive more traffic to your website.

Using the A Method for Hiring Successfully

How to Use “Topgrading” to Hire, Retain and Motivate A-Players

Why Go Pro?

Hiring the wrong person for your company negatively impacts every employee that is connected to that position.

In fact, the complete span of control is affected; the more tasks the hire is responsible for, the more damage they can do in a short amount of time.

If you’ve ever mis-hired, don’t feel alone in your frustrations. The majority of professionals in a hiring role do not have a methodology for finding out who a candidate really is.

In this webinar, Bruce Elder, Principal at ghSMART & Company will teach you how to use the A Method to improve your hiring success rate from 50% to 90%.

Twitter for Editors

Discover the tricks and techniques that the top twenty publishers on Twitter all have in common.

Why Go Pro?

During our Twitter for Editors webinar you will learn:

Take your Twitter feed from zero to hero…

This Twitter webinar isn’t for newbies, and it’s not for slackers.

Twitter for Editors will show you how to write better tweets, converse with followers in a more meaningful way and track your time to make sure it’s being well spent.

To be more specific, here are the 10 strategies we’ll discuss during this 90-minute webinar:

  1. Performing Twitter Audits
  2. Learning Your Lingo
  3. Writing Better Tweets
  4. Using Twitter Search
  5. Participating More
  6. Making Lists
  7. Tweet Organization
  8. Getting More Followers
  9. Trying Automation
  10. Tracking Everything

Building Online Partnerships

How to achieve success with minimal internal risk

Why Go Pro?

During our Building Online Partnerships webinar you will learn:

What if you could spend 90 minutes with a forward-thinking CEO who could teach you how he’s made a digital business profitable in less than 24 months with the least internal resources possibly imaginable?

Smart CEOs, publishers and business unit leaders would say, “Sign me up!”

You now have the chance to see how Carl Kravetz, publisher of VidaySalud.com, has used strategic partnerships to achieve market dominance while enduring no internal risk.

During this 90-minute program, Carl will explain how he approached his organizational strategy.

Content Marketing Made Simple

7 Principles for Highly Effective Content Marketing

Why Go Pro?

During our Content Marketing Made Simplewebinar you will learn:

Our Content Marketing Made Simple webinar will teach you the seven principles of a successful content marketing strategy in the most straightforward, easy to understand way possible. This “Cliff Notes” version of Mequoda’s content marketing program will have you implementing content marketing with pure simplicity.

This webinar is for you if:

You haven’t been to a Mequoda Summit…

You haven’t attended a FIPP Digital Publishing Course …

You haven’t participated in Mequoda’s one-day Content Marketing Seminar…

You haven’t become a Mequoda Gold Member yet…

If you fit into any of these categories, our Content Marketing Made Simple webinar is specifically designed for you.

This 90-minute webinar is the lowest level commitment you’ll ever get for the amount of actionable information you will receive.

We are presenting a succinct, up-to-date, simplified version that still contains all of the necessary information for developing a profitable content marketing strategy.

Blogging for Editors

Attracting, engaging and retaining an online audience.

Why Go Pro?

During our Blogging for Editorswebinar you will learn:

During our Blogging for Editors webinar, 3 main blog types plus 28 blog sources will be discussed as you learn how they can help you and your staff create blog posts frequently and effectively. By the end of the 90-minute presentation, you will understand how you can use each type to create more content for your online publication.

From magazine article reviews, to author interviews, chapter posts from books, live event transcripts and inspiration from other media websites, there are dozens of sources to help you create unique and interesting blog posts. Learn specific examples for each source and start discovering how you can start creating blog content more easily.

Content Licensing Opportunities

How to drive website traffic and increase online revenue with content syndication.

Why Go Pro?

During our Content Licensing Opportunities webinar you will learn:

That there is an elite group of publishers who have survived and prospered during tough times, when others were foundering. What’s their secret?

Their secret is licensing editorial content for reuse by other business entities.

Are you leaving big money on the table by ignoring the content syndication opportunities? Consider this:

  • The vast majority of publishers are not syndicating any content at all.
  • A few publishers have made small advances, but haven’t discovered all the possibilities for growth and profits that content syndication can deliver.
  • Only a handful of publishers have developed content syndication into one of their top five revenue generators.

In this 90-minute webinar, Ed Coburn of HHP and Laura Carlsmith of EatingWell will reveal the different types of content licensing deals that have made sense for their publications, with tips on how to approach your own content syndication and licensing opportunities.

SEO Campaign Management

How to drive website traffic and build email circulation.

Why Go Pro?

During our SEO Campaign Management webinar you will learn:

  • Which keywords your audience is searching for
  • How to quantify search volume for keywords
  • How to quantify competitive listings for keywords
  • How to determine a keyword’s Key Competitive Index
  • How to define keyword clusters that target your content
  • How to target the best keywords within each keyword cluster
  • How to develop a freemium for each cluster
  • How to create a Rapid Conversion Landing Page (RCLP) for each freemium
  • How to promote freemiums, drive traffic to RCLPs and use keywords correctly
  • How to track your SEO campaign results

Fully understanding this information will help you get on the path to SEO campaign mastery.

Actionable Analytics

Discover how to use analytics to modify your website’s Internet marketing strategy.

Why Go Pro?

In this 90-minute webinar, Greg Krehbiel will show you how to make analytics an informative, data-collecting goldmine for your website. This information includes:

  • How to define your website goals and stay focused
  • The difference between hits, visits and unique visitors, and how to find this data
  • What setting up goals will do for your analytics package
  • How visitors are coming to your landing pages and how it relates to your overall goals
  • How to target winning and losing keyword groups
  • What do look for in a bounce rate
  • How to interpret why certain pages have high bounce rates
  • How to monitor the terms people are searching for internally
  • If your refresh rate’s frequency is enough
  • How to compare paid and organic traffic
  • What to consider while looking at the websites that refer traffic to you
  • What to do if you’re getting a lot of traffic on a keyword that you aren’t monetizing

And the list goes on…

Writing Killer Text Ads

Discover how to write text ads that can generate millions of revenue.

Why Go Pro?

Can you afford to miss the opportunity to discover these powerful text ad copywriting secrets?

In this 90-minute webinar, Don and Peter can show you the proven methodology for structuring text ads with maximum impact, including:

  • How to be certain that your text ads will always strike a responsive chord for the user doing a Google search.
  • How to integrate power words in your text ads that motivate and persuade.
  • The little-known, three-part formula for structuring an effective text ad.
  • The best use of punctuation and capitalization in a Google AdWords text ad.
  • How to structure the URL or destination website address of a text ad.
  • Whether, when and how to use the word “free” in a text ad.
  • How to conduct a reliable A/B test of your Google AdWords text ad.
  • Should you test headlines, benefit statements, calls-to-action or URLs?
  • The pros and cons of dynamic keyword insertion.
  • Should you measure the effectiveness of your text ads with clicks, conversions, or some other metric?

Bottom line: If you aren’t using text ads yet, you will be soon. Don and Peter can help you get started.

Maximizing Online Advertising Revenue

Discover new opportunities for making money with your online content.

Why Go Pro?

Maximizing Online Advertising Revenue: Packaging, Pricing and Selling Online Advertising and Sponsorships is about how to know if  your website is a good candidate for selling advertising. Perhaps you’re simply thinking about selling advertising on your site, or trying to decide if focusing on selling only memberships or content is a better strategy for you.  Or perhaps you’re wrestling with how to package and price your online ad space effectively. Or wondering what kind of infrastructure you need, and how to differentiate between expensive and inexpensive ad delivery mechanisms. Dan Ambrose has the answers to your most pressing questions about selling online advertising

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

Why Go Pro?

During this webinar we’ll reveal:

  • The six most profitable digital subscription business models for providing content and functionality to users.
  • The secrets to executing these proven business models (much simpler than you probably imagine).
  • Why combining these products into a single über product is almost always a disastrous idea (and other deadly subscription website mistakes).
  • How to reuse your existing content archives and get subscribers to pay for it again.
  • Why user-generated content, connecting with other subscribers, and members sharing information are fundamental to the success of a subscription website.
  • …and much more!
Join Mequoda Pro today at the special-offer price of only $497 and get access to all our upcoming webinars, plus immediate unlimited online access to 50+ on-demand webinars.This limited-time offer is exclusively for publishing professionals. Your complete satisfaction is assured with our 100 percent, money-back guarantee. But you must act now, because the low Mequoda Pro charter membership fee will soon increase to $697 annually. 

Yes! I want Mequoda Pro charter membership for the special-offer price of $497, including Mequoda Answers, the new Mequoda Pro members-only forum, plus unlimited online access to all Mequoda Pro Video modules.

I understand that I can review the initial Mequoda video training seminars risk-free for 30 days. If I am not completely satisfied, you’ll refund my investment in full. Each year your subscription to Mequoda Pro will be automatically renewed at the lowest possible rate. On that basis, here’s my order.

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WordPress vs Drupal vs Telligent: Which CMS is Right for You?

In this webinar, you will learn first-hand information from 4 technology professionals using these open-source content management systems to power their online businesses.

Why Go Pro? Using the content management system that fits your business and expertise will make a difference in the way you produce, present and publish your content. Regardless of whether or not you’re currently using an open-source CMS, looking for a new one, or preparing to use your first system, our panelists will have suggestions for you

iPad and iPhone Apps for Publishers – Deciding the Mobile Application Strategy That’s Best for You

In this webinar, leading iPad app developers will discuss the steps publishers are following to create and deploy successful iPad applications.

Why Go Pro? We’ll show you 17 different applications created by publishers-big and small-that were built with the intention of increasing revenue. If nothing else, this webinar will load you up with over a dozen new ideas for how you can transform your own publications using digital readers like the iPad.

Online PR Tips, Tricks & Traps —Steps to Make Online PR and Link Building More Successful

If you begin to understand the online PR environment, you will begin receiving more visibility on Google and gain more website traffic by doing so.

Why Go Pro? You will learn from this webinar two main online PR strategies for using free press release distribution. Six components needed for creating a successful press release and four tools to plan and report for online PR Campaigns.

Building Email Circulation—41 Sources You Could Be Using
to Increase Website Traffic & Attract Email Subscribers

In this Building Email Circulation webinar, industry analyst and consultant Don Nicholas will take you through all the brilliant strategies online publishers are using to develop their audience.

Why Go Pro? You’ll walk out of this webinar with a checklist that includes dozens of best practice examples that Don has either observed or helped to create. This revealing Mequoda/SIPA webinar offers 41 sources you could be using to increase website traffic & attract qualified email subscribers.

SEO Copywriting Workshop—Improving Search Engine Visibility by Writing to be Found

This session will teach you to write search-engine-optimized sales letters and blog posts that get found, using a step-by-step formula that Peter Schaible, Mequoda’s Chief Copywriter and host of this session, uses daily in his copywriting assignments..

Why Go Pro? You will leave this webinar knowing the 8-step process for optimizing online content. By following these 8 steps for optimizing a landing page, or an article post, your copy will finally have a chance of getting found by Google. Ignoring these steps will unfortunately leave your web pages invisible to the search engines.

Website Homepage Design Workshop—Creating Website Homepages that Maximize Reader Satisfaction and Increase Revenue

For our Website Homepage Design Workshop, we’ve put together a scorecard for you to use on your own homepages. We’re also featuring four website design reviews that we conducted during the live webinar.

Why Go Pro? With the homepages we review, we’ll run through the scorecard and offer suggestions to better maximize website conversion rates, increase page views and otherwise clean-up your own homepages.

Content Marketing 2010—Using Content to Sell Books, Apps, Subscriptions and Live Events

What do successful publishers like Business & Legal Resources, Computerworld, Consumer Reports, Harvard University, Motley Fool and Time Inc. have in common? Discover & master the seven step system that these publishers in addition to thousands of other Content Marketers, Producers & Publishers are using to make money online.

Why Go Pro? In 90 minutes, you’ll be armed with the most current trends, best practices and tactical skills to get you and your team in line for maximum profitability with a new plan for content marketing in 2010.

The Email Copywriting Workshop—Creating Email Promotions that Maximize Readership, Revenue and Profit

Copywriting was once a highly specialized craft dominated by a handful of practitioners. But with the explosion of electronic media, it seems everyone’s a copywriter today.

Keeping up with the demand for fresh promotional copy means that all team members from editors to marketing managers, CEOs to interns, are thrust into the role of writing copy.

Why Go Pro? In this Email Copywriting Workshop, you’ll get the secrets of a nationally known copywriter with nearly three decades of success writing breakthrough copy, Mark Everett Johnson.

Keyword Research Step-by-Step—Define, Index and Track Your Website’s Keyword Universe for a Competitive Advantage

This session is based entirely on painstaking research, accurate metrics, and a continuous process to meet the demands of an ever-changing Google search algorithm.

Does this sound like a lot of work? Yes, it’s work. But once you master the skills, Keyword Research becomes quick and easy to make part of your day-to-day publishing routine.

And Keyword Research has a big payoff because the greater your audience, the greater your paycheck. The more you’re seen, the more you earn.

Why Go Pro? Learn the step-by-step method for conducting keyword research that has increased website visibility, traffic and profits for hundreds of successful publishers, including tools available for download in the Mequoda Pro download library.

Developing Successful Subscription Websites—The 6 Most Profitable Paid Content Business Models

Subscription Websites are relatively expensive to build compared to other website models. However, if they are designed with user friendly, topic-based navigation and have a good content management system, they can become an excellent new source of revenue and profit.

Are you currently running a Subscription Website? Are you thinking about starting a Subscription Website?

Why Go Pro? Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and two successful Subscription Website publishers.

Kindle for Publishers: How to Publish Digital Books, Magazines & Newsletters on America’s #1 eReader Application Platform (and Why You Should Now)

In 90 minutes, you’ll discover the state of the eReader industry and how you can join the pool of innovative publishers who have already starting reaching their customers on this revolutionary platform.

In addition to the Kindle, learn which other eReaders—like the Apple iPad—are worth focusing your digital publishing efforts on, the pros and cons associated with each, and the step-by-step process for creating and publishing your digital books and subscriptions for different formats.

Why Go Pro? With this webinar, you’ll get a task list of items you can accomplish right away, and a laundry list of items to tackle in the coming months.

The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

Why Go Pro? Your Mequoda Pro membership includes our Google Visibility Report and SEO Lifetime Calculator that you can use to quantify your organic search market share.

Online Market Analysis — Getting to Know Your Online Neighborhood

Discover how to do market analysis research, then choose or change your website business model, plus learn which competitors represent potential marketing or content-sharing partnerships.

Why Go Pro? Your Mequoda Pro membership includes an Online Market Audit template that you can use to analyze the size and seasonality of your market, its rate of growth, and the keyword phrases it uses to compete for search engine traffic. With it, you can identify your competitors as well as your potential content and marketing partners.

PR & Link Building — Marketing Free Reports to Build Links

Discover how to use free reports and search engine optimized rapid conversion landing pages to increase inbound links and build online business relationships.

Why Go Pro? Your Mequoda Pro membership includes our Link Building Lifetime Calculator.

Online Content Management — Using Content to Sell Content

Discover the best practices for transforming previously published content — print newsletters, books, magazines, etc. — into robust online content that drives website traffic and sells more product.

Why Go Pro? Your Mequoda Pro membership includes an Article Release Guidelines Checklist.

Solving Email Delivery Problems — Establishing Email Credibility to Maximize Email Delivery Rates

A 90-minute tutorial with email marketing consultant Jeanne Jennings and delivery experts Len Shneyder from Pivotal Veracity and Stephanie Miller from Return Path that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by getting their emails delivered.

Why Go Pro? Get an Email Delivery Checklist from Stephanie Miller of Return Path plus dozens of free and paid resources for making sure your emails get delivered.

Email Subject Line Smackdown — Testing Your Email Subject Line Prowess Against Three of America’s Top Copywriters

In this webinar, companies submitted their top-performing email subject lines, and three of America’s top copywriters, Peter Fogel, Mark Johnson and Peter A. Schaible challenged them with alternative subject lines to test with their list. Webinar attendees were able to vote for their favorite subject lines to see which ones were the most appealing. See who won!

Why Go Pro? Download and learn how to create your own Email Performance Report that tracks mailing dates, subject line archetypes, subject lines used, and open rates.

Audio Conferences & Webinars — Proven Strategies to Maximize Profitability

Discover the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits.

Why Go Pro? Get in-depth case studies from Leslie Davidson, President of Davidson Direct, Scott Bradshaw, VP of Sales and Marketing at BeaconLive, and Justin M. Clark, Director of Operations at The Dark Intelligence Group, Inc.

Website Conversion Architecture — Using Content to Sell Content

Learn the website templates required to handle multiple sources of traffic to your website. Learn about new ways to let your users subscribe to your content in the way they want to, such as RSS feeds and Twitter. Discover how to design and implement clean and intuitive website templates that convert more visitors into subscribers, and more shoppers into buyers.

Why Go Pro? Your Mequoda Pro membership includes access to download our exclusive custom Mequoda WordPress plugins.

Landing Pages that Work — Using Proven Testing Methods to Increase Conversion Rates

Discover how to increase your landing page conversion rates by conducting multivariate testing using the Google Website Optimizer.

Why Go Pro? Mequoda Pro will teach you how to effectively use the free Google Website Optimizer to improve your landing page conversion rates.

Email Newsletter Marketing — Testing to Maximize Email Revenue and Profit

Learn how to create an email editorial calendar that aligns with your products and sponsorships. Understand the role of service journalism and clever copywriting in generating email revenue. Discover how to create an email newsletter publishing schedule and testing plan that will increase your revenue per email sent.

Why Go Pro? Your Mequoda Pro membership includes a Sample Email Performance Report plus our Email Circulation Calculator and Email Lifetime Calculator.

Digital Product Development — Increasing Customer Lifetime Value

Maximize your email revenue per subscriber with a bigger and better assortment of product offerings. Discover how to generate more income with digital products, including webinars, downloadable PDFs and membership websites.

Why Go Pro? Your Mequoda Pro membership includes a sample Digital Product Pyramid that you can use to identify areas of potential expansion within your online business model.

Twitter for Publishers — Using Twitter to Drive Traffic, Build Community, Manage your Online Reputation and Boost Sales

The recent explosion of Twitter and the rise of Web 2.0 has provided a huge opportunity for online publishers. Is Twitter conducive to spreading your content? Learn what to do—and perhaps more importantly, what not to do—on Twitter, which has enabled some of the most effective methods for delivering content to interested users and specific niches.

Why Go Pro? Your Mequoda Pro membership includes case studies presented by Kathy McCabe from Dream of Italy, Shirley Brady from BusinessWeek and Brian Dresher from USAToday.com showing how they’ve used Twitter as a part of their online marketing campaigns.

Search Engine Optimization — Mapping and Tracking Your Keyword Universe

Discover how to know, with certainty, the keywords by which web surfers find your website. Learn SEO techniques that are effective, and which ones are frowned upon by Google and other search engines. Learn how to use the Google Keyword Tool to do keyword research, and how to use the Google search engine to quantify competition.

Why Go Pro? Your Mequoda Pro membership includes our Google Visibility Report and SEO Lifetime Calculator that you can use to quantify your organic search market share.

Organizational Strategy — Organizing to Innovate

Discover how to conduct a multi-platform organization review of the markets you operate in and the number of unique job descriptions that exist within your organization. Learn how to integrate your print and online media teams and how to hire dedicated writers, marketers and technical staff to run the online business units.

Why Go Pro? Your Mequoda Pro membership includes an Online Editor Job Description that you can use to hire a more robust and effective staff.

Internet Advertising Basics — Best Practices, Pricing and Selling for the Print/Web Ad Sales Model

Develop your advertising sales, marketing, strategy, tactics and training to achieve the excellence that will be an ongoing competitive advantage. Presented by Dan Ambrose of Ambro.com.

Why Go Pro? Your Mequoda Pro membership includes a helpful and in-depth Advertiser Schedule Flowchart plus a tool to track Content Traffic Revenue Factors.

Reporting Strategy — Managing by Exception

Discover precisely how effective website publishers track operating statistics using the Mequoda Key Metric Dashboard that alerts them to problems and opportunities in their online business.

Why Go Pro? Your Mequoda Pro membership includes a sample Key Metrics Dashboard that you can use to make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports.

Business Strategy — Embracing Multiple Business Models

Discover how to create a publishing model, including key statistics and a five-year financial forecast for your market.

Why Go Pro? Your Mequoda Pro membership includes a sample Online Publishing Model suitable for senior managers, equity partners and venture capitalists.

Join Mequoda Pro today at the special-offer price of only $497 and get access to all our upcoming webinars, plus immediate unlimited online access to 50+ on-demand webinars. 

This limited-time offer is exclusively for publishing professionals. Your complete satisfaction is assured with our 100 percent, money-back guarantee. But you must act now, because the low Mequoda Pro charter membership fee will soon increase to $697 annually.

 

Yes! I want Mequoda Pro charter membership for the special-offer price of $497, including Mequoda Answers, the new Mequoda Pro members-only forum, plus unlimited online access to all Mequoda Pro Video modules. 

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Mequoda Research Team
Mequoda Advisory Board
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    Publisher
    Active Interest Media
  • Phil Ash
    Publisher
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    Consultant
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    President & Founder
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  • Clay Hall
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    Aspire Media
  • Elizabeth Hall
    Managing Editor
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  • TJ Harty
    VP Technology
    Aspire Media
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    VibrantNation.com
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    CEO
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    CMO
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    VP Consumer Marketing
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  • Jeff Lapin
    President
    Farm Progress Companies
  • Ronald Liem
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  • Dra. Aliza Lifshitz
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  • Pat McKeough
    CEO
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  • Stephen Reily
    Founder & CEO
    VibrantNation.com
  • Jody Reynolds
    Director of Communications
    American Quarter Horse Association
  • Larry Sommers
    GM, Interactive & Business Development
    EatingWell
  • Tom P. Vick
    Owner
    Natural Health Advisory Institute, LLC
  • Tom Winsor
    Vice President
    Equine Network
  • Natalie Yelen
    Director of Integrative Media and eCommerce
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