All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.
Why Go Pro? Your Mequoda Pro membership includes our Google Visibility Report and SEO Lifetime Calculator that you can use to quantify your organic search market share.
Online Market Analysis — Getting to Know Your Online Neighborhood
Discover how to do market analysis research, then choose or change your website business model, plus learn which competitors represent potential marketing or content-sharing partnerships.
Why Go Pro? Your Mequoda Pro membership includes an Online Market Audit template that you can use to analyze the size and seasonality of your market, its rate of growth, and the keyword phrases it uses to compete for search engine traffic. With it, you can identify your competitors as well as your potential content and marketing partners.
PR & Link Building — Marketing Free Reports to Build Links
Discover how to use free reports and search engine optimized rapid conversion landing pages to increase inbound links and build online business relationships.
Why Go Pro? Your Mequoda Pro membership includes our Link Building Lifetime Calculator.
Online Content Management — Using Content to Sell Content
Discover the best practices for transforming previously published content — print newsletters, books, magazines, etc. — into robust online content that drives website traffic and sells more product.
Why Go Pro? Your Mequoda Pro membership includes an Article Release Guidelines Checklist.
In addition to the Google Visibility Suite above, the following 13 seminars are also included in your Mequoda Pro membership.
Solving Email Delivery Problems — Establishing Email Credibility to Maximize Email Delivery Rates
A 90-minute tutorial with email marketing consultant Jeanne Jennings and delivery experts Len Shneyder from Pivotal Veracity and Stephanie Miller from Return Path that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by getting their emails delivered.
Why Go Pro? Get an Email Delivery Checklist from Stephanie Miller of Return Path plus dozens of free and paid resources for making sure your emails get delivered.
Email Subject Line Smackdown — Testing Your Email Subject Line Prowess Against Three of America’s Top Copywriters
In this webinar, companies submitted their top-performing email subject lines, and three of America’s top copywriters, Peter Fogel, Mark Johnson and Peter A. Schaible challenged them with alternative subject lines to test with their list. Webinar attendees were able to vote for their favorite subject lines to see which ones were the most appealing. See who won!
Why Go Pro? Download and learn how to create your own Email Performance Report that tracks mailing dates, subject line archetypes, subject lines used, and open rates.
Audio Conferences & Webinars — Proven Strategies to Maximize Profitability
Discover the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits.
Why Go Pro? Get in-depth case studies from Leslie Davidson, President of Davidson Direct, Scott Bradshaw, VP of Sales and Marketing at BeaconLive, and Justin M. Clark, Director of Operations at The Dark Intelligence Group, Inc.
Website Conversion Architecture — Using Content to Sell Content
Learn the website templates required to handle multiple sources of traffic to your website. Learn about new ways to let your users subscribe to your content in the way they want to, such as RSS feeds and Twitter. Discover how to design and implement clean and intuitive website templates that convert more visitors into subscribers, and more shoppers into buyers.
Why Go Pro? Your Mequoda Pro membership includes access to download our exclusive custom Mequoda Wordpress plugins.
Landing Pages that Work — Using Proven Testing Methods to Increase Conversion Rates
Discover how to increase your landing page conversion rates by conducting multivariate testing using the Google Website Optimizer.
Why Go Pro? Mequoda Pro will teach you how to effectively use the free Google Website Optimizer to improve your landing page conversion rates.
Email Newsletter Marketing — Testing to Maximize Email Revenue and Profit
Learn how to create an email editorial calendar that aligns with your products and sponsorships. Understand the role of service journalism and clever copywriting in generating email revenue. Discover how to create an email newsletter publishing schedule and testing plan that will increase your revenue per email sent.
Why Go Pro? Your Mequoda Pro membership includes a Sample Email Performance Report plus our Email Circulation Calculator and Email Lifetime Calculator.
Digital Product Development — Increasing Customer Lifetime Value
Maximize your email revenue per subscriber with a bigger and better assortment of product offerings. Discover how to generate more income with digital products, including webinars, downloadable PDFs and membership websites.
Why Go Pro? Your Mequoda Pro membership includes a sample Digital Product Pyramid that you can use to identify areas of potential expansion within your online business model.
Twitter for Publishers — Using Twitter to Drive Traffic, Build Community, Manage your Online Reputation and Boost Sales
The recent explosion of Twitter and the rise of Web 2.0 has provided a huge opportunity for online publishers. Is Twitter conducive to spreading your content? Learn what to do—and perhaps more importantly, what not to do—on Twitter, which has enabled some of the most effective methods for delivering content to interested users and specific niches.
Why Go Pro? Your Mequoda Pro membership includes case studies presented by Kathy McCabe from Dream of Italy, Shirley Brady from BusinessWeek and Brian Dresher from USAToday.com showing how they’ve used Twitter as a part of their online marketing campaigns.
Search Engine Optimization — Mapping and Tracking Your Keyword Universe
Discover how to know, with certainty, the keywords by which web surfers find your website. Learn SEO techniques that are effective, and which ones are frowned upon by Google and other search engines. Learn how to use the Google Keyword Tool to do keyword research, and how to use the Google search engine to quantify competition.
Why Go Pro? Your Mequoda Pro membership includes our Google Visibility Report and SEO Lifetime Calculator that you can use to quantify your organic search market share.
Organizational Strategy — Organizing to Innovate
Discover how to conduct a multi-platform organization review of the markets you operate in and the number of unique job descriptions that exist within your organization. Learn how to integrate your print and online media teams and how to hire dedicated writers, marketers and technical staff to run the online business units.
Why Go Pro? Your Mequoda Pro membership includes an Online Editor Job Description that you can use to hire a more rubust and effective staff.
Internet Advertising Basics — Best Practices, Pricing and Selling for the Print/Web Ad Sales Model
Develop your advertising sales, marketing, strategy, tactics and training to achieve the excellence that will be an ongoing competitive advantage. Presented by Dan Ambrose of Ambro.com.
Why Go Pro? Your Mequoda Pro membership includes a helpful and in-depth Advertiser Schedule Flowchart plus a tool to track Content Traffic Revenue Factors.
Reporting Strategy — Managing by Exception
Discover precisely how effective website publishers track operating statistics using the Mequoda Key Metric Dashboard that alerts them to problems and opportunities in their online business.
Why Go Pro? Your Mequoda Pro membership includes a sample Key Metrics Dashboard that you can use to make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports.
Business Strategy — Embracing Multiple Business Models
Discover how to create a publishing model, including key statistics and a five-year financial forecast for your market.
Why Go Pro? Your Mequoda Pro membership includes a sample Online Publishing Model suitable for senior managers, equity partners and venture capitalists.
| Join Mequoda Pro today at the special charter membership fee of only $297 and we’ll answer your questions about online publishing and marketing, plus give you unlimited online access to all over a dozen Mequoda Pro Video modules — and more.
This limited-time offer is exclusively for publishing professionals. Your complete satisfaction is assured with our 100 percent, money-back guarantee. But you must act now, because the low Mequoda Pro charter membership fee will soon increase to $697 annually.
I understand that I can review the initial Mequoda video training seminars risk-free for 30 days. If I am not completely satisfied, you’ll refund my investment in full. I also understand that I will automatically renew at the $297 rate a year from now unless I contact you beforehand. On that basis, here’s my order.
 
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