Mequoda Summit Napa Valley 2010 April 6-9th, 2010
Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, to advanced topics.
“The magic of the live experience, face-to-face with best of the best”
Dear fellow publishing professional,
If you’ve ever stood on the rim of the Grand Canyon on a clear day, then you understand. There’s really no adequate way to describe it to someone who has only seen pictures.
That’s the difference between attending a webinar and having a front-row seat at a Mequoda Summit interactive workshop or advanced roundtable.
The Mequoda Summit is hands-on and experiential. You sit eyeball to eyeball with other publishing professionals. Many of them are industry icons in their own right.
But nobody is stuffy, snooty or self-important. Everyone wants to share what they know, as well as learn from others who have had different, equally valuable experiences.
“Do you know what happened at Mequoda Summit Boston last October?”
Something extraordinary occurred at the last Mequoda Summit: A few of the most experienced Mequoda System publishers — themselves experts in list building, search engine optimization and website architecture — told me they want advanced training.
“What’s next, Don?” they asked.
“Take us to the next level. Give us a venue where we can all talk about the toughest challenges and the biggest opportunities facing our industry.
“But we don’t want to do that in a general session. We need small, interactive workshops that are wrapped around specific topics.
“Yes, we want to go to the general sessions too, but we need to have some small, in-depth discussions so we can really move our businesses ahead more quickly.
“Give us a place to come together twice a year to discuss the hottest issues, the newest trends, and the most effective solutions. So we can educate each other…so we can network directly…”
And so that’s exactly what we’re doing.
Redesigning the Mequoda Summit: The essential online publishing industry boot camp becomes the ultimate training and networking experience.
The art and science of Mequoda online publishing and marketing has advanced to the point where we can now offer you an opportunity to pick your own, customized Mequoda Summit program.
Whether you’re an experienced user looking to optimize your system and develop new revenue sources, or you’re just getting started in online publishing, you can choose the sessions that best suit your needs.
We’ve redesigned the Mequoda Summit to better accommodate your specific interests and concerns. Now you can choose from 16 sessions. Attend two, three or all four days of the Mequoda Summit.
You can customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, to advanced topics.
If you’re new to the Mequoda System, we recommend you start with the basic track on Tuesday morning.
If you’re responsible for copywriting, design or testing, you’ll want to attend the Mequoda Summit workshops on social media strategy, email copywriting secrets, Rapid Conversion Landing Page optimization, and homepage website design.
Alternatively, if you’re a publisher, group publisher, or publishing company CEO, and you’re looking to understand the overall strategy, develop new revenue streams, and build your organization, you’ll want to participate in five, new innovation roundtables, designed for advanced users (Mequoda System veterans).
“Learn from some of the best in the business — your professional colleagues.”
Online seminars and webinars are great — as far as they go — but nothing equals the experience of meeting with your peers, looking them in the eye, reading their body language, and interpreting the full meaning of their communication.
While Twitter, LinkedIn and Facebook are getting lots of buzz these days, they are no match for the power of a four-day, face-to-face meeting with professional colleagues who work in your industry, confront the same challenges, wrestle with the same issues, use the same tools, and have the same goals.
Whether you’re in a 25-person roundtable or a 75-person general session, you’ll find yourself seeking out the other publishing professionals at the Mequoda Summit who can help you most.
And with more than 10 hours of networking opportunities built into the Mequoda Summit program, you could get as much from personal, one-on-one encounters with your peers as from the formal, interactive programs and expert panelists.
How to get the most out of attending the Mequoda Summit
Don’t just “attend” the Mequoda Summit. Come prepared to participate. Interact with other editors, publishers and online marketers. “Pick the brains” of our industry experts.
The Mequoda staff members and other top practitioners in attendance will help you build a more robust online publishing and marketing system.
Now about the innovation roundtables: You’ll want to sign up early, because these unique programs will be limited to 25 participants each.
The innovation roundtables will enable us to dig deeper than we’ve ever done before because of the number of high caliber, experienced professionals participating in each session.
Each roundtable will be seeded with three to five high-level industry experts who are sought-after consultants, analysts and practitioners. It will be peer-to-peer participation and sharing at its finest.
And bring your laptop computer with you, too. You’ll be given sign-in credentials for the Mequoda Summit NAPA website that will enable you to instantly download numerous software tools, checklists, speakers’ presentations (suitable for note-taking), and the accumulating references to all the websites mentioned in the presentations.
“In fact, you could easily walk out from one of these 16 sessions with a $100,000 idea!”
- If you find just one new online marketing idea that you can use…
- If you try just one new audience development strategy…
- If you discover just one new search engine optimization tip that drives more traffic to your website…
You’ll be glad you attended the Napa 2010 Mequoda Summit.
But I promise, you’ll find a lot more than just one idea, strategy, or tip that’s right for you.
To register for the Mequoda Summit in advance, call Amanda MacArthur, toll-free, at 866/713-1005 today. Or fax a corporate purchase order to 401/396-9724. Or you can reserve your seat with a credit card.
Not sure which sessions to attend? Call Kim Mateus at 401/396-9677 and she will help you customize the Mequoda Summit experience for you and each of your co-workers.
But I urge you to hurry for two reasons: There are some generous discounts for early registration, and we expect the Mequoda Summit to sell out quickly.
Cordially,

Don Nicholas
Executive Director, Mequoda Group, LLC
P.S. Have a look at the Mequoda Summit agenda and I think you’ll agree, this will be the best program we have ever produced. It promises to be the penultimate, live experience — a full and honest exchange of information with your industry peers and other experts.
Please reserve your seats today, bring your colleagues, and take advantage of the deeply discounted pricing for early birds.
P.P.S. If you “comprehend the cosmic importance of the game of golf,” plan on staying over the weekend. The Mequoda Summit will be conducted April 6-9, 2010 at the Silverado, home of two 18-hole Wine Country golf courses in Napa Valley designed by Robert Trent Jones, Jr.









