Summit Speakers
Don NicholasMANAGING PARTNER, MEQUODA GROUP, LLC
Don Nicholas is a popular media consultant, author, editor, motivational speaker and media entrepreneur. He is a leading expert on Internet media strategy. The Newsletter on Newsletters has dubbed him “a publisher’s publisher” and the Specialized Information Publishers Association (SIPA) calls him one of “America’s leading experts on website publishing strategy.”
Since 1994, Don and his team have helped design, launch and optimize dozens of America’s most successful Internet marketing systems including Beading Daily, Ceramics Arts Daily, Consumer Reports, Corporate Wellness Advisor, Daily Word, Flight Bliss, fuelNet, Golf Vacation Insider, HR Daily Advisor, Johns Hopkins Health Alerts, Knitting Daily, Morningstar, Mother Earth Living, Program on Negotiation at Harvard Law School, RCR Wireless, Tech Republic, TSI Network and Vida y Salud.
MEDIA INDUSTRY LEADER & CONSULTANT
Nicholas is Managing Director for Mequoda Group and the firm’s lead media strategy consultant. Over the past 30 years, he has guided the media strategy for hundreds of companies in the areas of content development, information product design, marketing, economics, mergers, acquisitions and organizational development. He has a talent for identifying new media business opportunities and creating media strategies to pursue them.
Some of his current and past clients include: the American Ceramics Society, Aspire Media, Baum Media Group, Bennett Travel Media, Business & Legal Reports, Campus Marketing Services, Consumer Reports, Dark Intelligence Group, Harvard Business School Publishing, Harvard Health Publishers, IDG, Morningstar, The Motley Fool, Ogden Publications, Ohio Magazine, Pennwell Corporation, Unity School of Christianity, University Health Publishing, Taunton Press, Tech Republic, Time Inc. and USA Today.
Nicholas is the creator of many popular Internet marketing strategies, concepts, terms and tools. They include The Mequoda Method (a concise system for building and managing “niche media empires”), the Mequoda Internet Marketing System (an online content-driven direct marketing system) and the Mequoda Internet Marketing Model (a budgeting and forecasting system for Internet marketing professionals).
Nicholas is a member of:
- Magazine Publishers of America (MPA)
- Information Architecture Institute
- Search Engine Marketing Professional Organization (SEMPO)
- Specialized Information Publishers Association (SIPA)
- Society of Professional Journalists (SPJ)
- Usability Professionals’ Association (UPA)
- Vistage
He is the principle founder of Lighthouse Software, MagazineWeek, Blue Dolphin Group and Mequoda Group. Don has also held senior management positions with Bayland Media Group and Sacramento Magazine.
POPULAR JOURNALIST, AUTHOR & EDITOR
Don has authored hundreds of articles and industry reports for leading business magazines and journals, plus four books on consumer behavior, media strategy and information technology. His fifth book, Internet Strategy for Publishers & Authors was published in April of 2006 along with a companion DVD and audio CD.
Nicholas is a regular contributor on Internet marketing strategy and other related topics each week as editor for the Mequoda Daily. He has also authored all of the special reports and handbooks available in the Mequoda Bookstore.
During his 30 years in media, Don has served as editor and/or publisher for American Writers Review, Editorial Strategies, Internet Voyager, MagazineWeek, Writer & Editor and Writing for Money. In 1989, Don created the Editorial Excellence Awards, which became the magazine industry’s largest editorial awards program. His journalism career began as a writer-producer for the Armed Forces Radio Network (AFRN) while serving in the United States Navy.
EXPERIENCED EDUCATOR & CORPORATE TRAINER
Nicholas has led hundreds of educational programs for leading universities, trade associations and corporations on media strategy, information technology and management in the United States, Canada and Europe. Thousands of marketing and media industry professionals have attended his programs including his most popular seminar and workshop—Making Money Online. Don also leads the bi-annual two-day Mequoda Summit which explores current best practices for media strategy, Internet marketing and website design.
Nicholas received his B.A. in Journalism from California State University, Sacramento. He studied Film & Television at Rice University and received his M.S. in Organizational Management from the Capella University Graduate School of Business.
Don is also co-author of the following FREE reports:
- SEO Copywriting Secrets
- 5 “Deadly” Membership Website Mistakes
- Seven Online Publishing Secrets
- 12 Master Landing Page Templates
- 10 Email Newsletter Design Best Practices
- Blogging for Marketing 101
- How to Write a White Paper that Sells
- Internet Business Models and Strategies
- Launch a Link-Building Campaign
- Online Press Release Guidelines
Kim MateusSENIOR PARTNER, MEQUODA GROUP, LLC
Kim leads the Mequoda Research Team and is responsible for content development for all Mequoda events, seminars, workshops and in-house training programs. She works with new and existing Mequoda consulting clients to help assess their current Internet marketing programs and design educational and consulting services to increase their online revenues and profits.
Kim oversees the Mequoda Daily, an email newsletter providing publishers with free tips and case studies to help them succeed online. She also oversees Mequoda Pro, an online video training library covering SEO, website architecture, email marketing, key metrics and more. Kim also manages content development, production and marketing for all Mequoda white papers, webinars and live events.
Kim is an active member of the Magazine Publishers of America (MPA) and the Specialized Information Publishers Association (SIPA).
She co-hosts the twice-a-year two-day Mequoda Summit which explores current best practices for media strategy and Internet marketing strategy. Kim is a frequent speaker for the Specialized Information Publishers Association and was the Email Marketing Track Chair for SIPA’s 31st Annual International Newsletter & Specialized Information Conference in Washington, DC.
Kim received her B.A. in Journalism and Public Relations from Roger Williams University in Bristol, RI.
Kim is also co-author of the following FREE reports:
