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Summit Speakers


Bryan Welch, CEO, B the Change Media
Bryan Welch


Bryan Welch founded B The Change Media, a multi-platform media company focused on business as a force for good in the world, in the spring of 2015. Since 1985, he’s held numerous executive positions in the media. He ran Ogden Publications from its inception in 1996 until 2015. During his tenure at Ogden Publications it was transformed from a declining publisher of two rural-lifestyle magazines to a dynamic, growing multi-media company with 9 magazine titles and numerous websites and ancillary products. Today the company serves a total audience of almost 9 million people and hosts almost 3 million unique visitors to its websites every month.
Stuart Hochwert, President, Prime Publishing
Stuart Hochwert is CEO and founder of Prime Publishing which operates 31 craft and cooking Mequoda portals with more than 5 million monthly average users (MAUs). He is currently working with Mequoda to launch associated digital magazines. Before launching Prime, Stuart founded Ampere Media, an Internet direct marketing firm. He previously worked as Vice President at Clapper Publishing, where he was a client of Don Nicholas’ previous company, Blue Dolphin, and was also co-founder and Executive Vice President of MarketShare Inc. prior to that.
Charlie Spahr, Executive Director, The American Ceramic Society
Appointed in October 2010, Charles Spahr serves as the tenth executive director of The American Ceramic Society since its formation in 1898. Prior to his appointment, Spahr served as the president of ACerS’ ceramic arts publishing unit (Ceramic Publications Company), a branch of the Society that he took over in 2005 when he first joined the ACerS staff. Before coming to ACerS, Spahr spent most of his career with Reed Elsevier, a publishing entity well known to the science and business community.
Sherman Hall, Managing Director, Ceramic Publications Company
Sherman Hall is the managing director of the Ceramic Publications Company, an art-focused publishing subsidiary of The American Ceramics Society. He was editor of their print flagship magazine Ceramics Monthly from 2004 to 2014, and managed the editorial and production staff for all of their art brands during that time. Since the launch of their web portal, Hall has overseen the expansion of product offerings to include tablet editions and full archives of two print magazines, their book-publishing program, the introduction of in-house video production, and a new subscription website.


Don Nicholas, CEO, Founder & Lead Instructor, Mequoda
As Mequoda Group’s CEO, Don Nicholas guides the company’s 35 person team’s interaction with all Mequoda Gold Member Organizations to explore, set and reach their multiplatform publishing and marketing goals. Over the past three decades, Don has worked with more than 700 B2C and B2B magazine and newsletter media brands. As Lead Instructor, he works closely with Mequoda’s research, analytics, consulting and systems teams to produce Mequoda’s daily newsletter, handbooks, online courses and the quarterly Digital Publishing & Marketing Intensive. In his spare time. Don is an avid sailor, reader and novelist. Don and his wife gail have three adult children, three grandchildren and a five year old pug named Parker.
Kim Mateus, EVP & Planning Team Leader, Mequoda
Kim Mateus, EVP & Planning Team Leader at Mequoda, is the founder of the Mequoda Research Team and has documented and taught the best practices followed in the marketplace and by our publishers for more than a decade. She is Publisher of Mequoda Daily and in 2015 will do more than 20 strategic business plans for a select group of niche media publishing companies. Her business plans empower multiplatform publishers to leverage Mequoda’s CAROTME methodology for increased profits and success. Kim teaches the power of attraction, conversion, engagement and monetization at Mequoda’s events, along with website technology and business planning strategies.
Ed Coburn, SVP and Lead Consultant, Mequoda
Ed Coburn is a veteran operator in the field of niche media, with extensive B2B and B2C operating experience. Ed works with Mequoda clients to develop and implement the Mequoda Method. Previously he was Publishing Director at Harvard Medical School’s consumer health media group, co-founder and Managing Director of Circadian Information, Group Publisher at Cutter Information Corp., and a marketing manager at Cahners Publishing Company. He has deep knowledge of product development, marketing, editorial, publishing technology, organizational development, developing and working with strong brands, and other issues facing publishers.
Aimee Graeber, CTO and Lead Architect, Mequoda
Aimee Graeber Aimee Graeber is Mequoda’s CTO and Lead Architect. She is the architect of the Haven Nexus System and manages all system consulting, design, development, maintenance, training and support for clients. She sets and oversees the implementation of Mequoda Best Practices for all hosted systems. Aimee and her team also work with Mequoda Gold Member Clients to set and oversee the implementation of Mequoda System Best Practices for all systems hosted in the Haven Nexus Data Center. Aimee also works with clients who build and manage their own systems.
Laura Pittman, COO & Analytics Team Leader, Mequoda
Laura Pittman, COO of Mequoda, is responsible for modeling, budgeting, reporting and analyzing data for Gold Member Clients, working directly with them to help them understand the impact of the Mequoda System on their own businesses. Laura is formally trained as an accountant, and is an expert in computer modeling, reporting and business analysis, and is a specialist in project management, fulfillment system reporting and direct marketing. Laura teaches business analysis and modeling at Mequoda events.


Norann Oleson, Analytics Director, Mequoda
Norann Oleson As Mequoda’s Analytics Director, Norann Oleson is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for Gold Member clients. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for clients. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.
Amanda MacArthur, Research Director & Managing Editor, Mequoda
Amanda MacArthur


Amanda MacArthur is responsible for all the research and articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.
Mary Van Doren, Executive Content Director, Mequoda
Mary Van Doren


As Executive Content Director of Mequoda Group, Mary is responsible for developing marketing copy for clients including the Program on Negotiation at Harvard Law School, Leadercast, Metro Parent, Electronic House and Forester Media. Mary directly tutors clients in SEO content marketing and also serves as executive content director for The Dark Intelligence Group. She has more than three decades of experience in both marketing and journalism.

Gold Members should call 855-830-6006 or email for personal registration services.