Speaker & Author: Each year Don leads dozens of webinars, seminars and workshops on content marketing, search engine optimization, landing page optimization, email marketing and website system design for Mequoda Group, FIPP, MPA, SIPA and other organizations. Don blogs weekly for Mequoda Daily and has authored dozens of digital books and white papers that have been downloaded more than 70,000 times.

Industry Leader: Don has founded seven successful publishing service organizations including Blue Dolphin Magazines, MagazineWeek and Lighthouse Software. He serves on the boards of Aspire Media, LLC and the Specialized Information Publishers Association.

Early Career & Education: Don served as General Manager for Houston Home & Garden, Associate Publisher for Sacramento Magazine and was a nuclear engineer on the USS Enterprise. He got his start in media as a freelance producer for the Armed Forces Network. Don holds a BA in Journalism from CSUS and a MS in Management from Capella University.

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Executive Director, Advisory Board: Ed is also the Mequoda Advisory Board’s Executive Director, managing a synergy between Mequoda’s Gold Member companies senior executives and the company that creates training programs beneficial to their own organization and also to Mequoda’s larger constituency of more than 57,000 subscribers, fans and followers around the world.

Earlier career: Before to moving to Harvard, Ed was Managing Director of Circadian Information, which he co-founded in May 1995. He had full P&L responsibility and managed all strategic and operational issues of the company; marketing, product development, editorial, website/online services, customer service, and production, overseeing 5 staff members.

Ed has also distinguished himself in the publishing industry through his activity in the Specialized Information Publishers Association (SIPA), serving on its board and speaking at and chairing industry conferences on numerous topics.

Education: Ed received his MBA, with honors, from the Babson College Graduate School of Management, repeatedly cited by U.S. News and World Report as offering the nation’s best entrepreneurial studies program.

Writing career: With 15 years as a journalist and 16 more in marketing, Mary is an experienced strategist and copywriter in B2C, B2B and B2I for all online and offline formats. Her first marketing experience began with the Promotions Department at Academic Press in London. After returning to the U.S., Mary turned to newspaper reporting and editing for local newspapers in New Hampshire and Massachusetts, before switching to marketing copywriting for Don Nicholas and Blue Dolphin Group. Her seven years there included stints as senior copywriter and VP for Creative Services, developing concept, copy and direct mail packages for both B2B and B2C publishers, and managing a staff of writers and designers.

Diverse experience: After a move to Connecticut, Mary did contract writing for New York Life Insurance Co., and then spent five years as Chief Copywriter for Elsevier Business Intelligence, marketing publications, databases and conferences to C-suite executives in biopharma, devices and diagnostics. During this time she also launched an online business selling hand-crafted items, which led to serious study of SEO and other online marketing skills. Her training as a journalist allows her to become an overnight expert in any subject matter in order to be an effective copywriter to many different audiences.

Her position as Chief Content Officer at Mequoda marks her second tour of duty with Don Nicholas.

Education: Mary has a BA degree in history with highest honors from Kenyon College, and spent a somewhat riotous junior year studying English history at Lancaster University in the United Kingdom.

Education & early career: Before joining Mequoda, Norann worked in public accounting and educational consulting. She holds a master’s degree in accounting.