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| Don Nicholas, Chief Executive Officer, Mequoda Group | |
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As Mequoda Group’s CEO, Don works directly with clients to improve their website performance and business profitability. Since 1995, Don and his team have helped develop more than 40 successful online businesses including Black Belt Magazine, Ceramic Arts Daily, Consumer Reports, Dark Daily, Golf Vacation Insider, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Mens Health, Morningstar, Knitting Daily, The Program on Negotiation at Harvard Law School, Tech Republic, TSI Network and Vida Y Salud.
Speaker & Author: Each year Don leads dozens of webinars, seminars and workshops on content marketing, search engine optimization, landing page optimization, email marketing and website system design for Mequoda Group, FIPP, MPA, SIPA and other organizations. Don blogs weekly for Mequoda Daily and has authored dozens of digital books and white papers that have been downloaded more than 70,000 times. Industry Leader: Don has founded seven successful publishing service organizations including Blue Dolphin Magazines, MagazineWeek and Lighthouse Software. He serves on the boards of Aspire Media, LLC and the Specialized Information Publishers Association. Early Career & Education: Don served as General Manager for Houston Home & Garden, Associate Publisher for Sacramento Magazine and was a nuclear engineer on the USS Enterprise. He got his start in media as a freelance producer for the Armed Forces Network. Don holds a BA in Journalism from CSUS and a MS in Management from Capella University. |
| Kim Mateus, Chief Content Officer, Mequoda Group | |
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As Mequoda Group’s CCO, Kim coordinates research, documentation and communications for all things Mequoda including our events, white papers and daily blog. Kim personally serves as primary contact for the media, partner organizations and prospective members and clients.
Mequoda Spokesperson: Kim is the first point of contact for anyone seeking help from Mequoda Group. She interviews dozens of potential new members and clients each year to help them discover how to get the most from our consulting, development and educational services. She is always available to help explain which webinar, seminar and Summit programs will meet their personal and organizational needs. Kim also serves as new member liaison with our consulting team to set up system needs analysis days and gold member client retainer programs. Event Director: Kim oversees content development for all Mequoda events and educational programs including all partner programs produced for FIPP, MPA and SIPA. Kim also teaches many of the programs sharing both community research and her own hands-on experience running a small B2B Mequoda Content Marketing System. Early Career & Education: Kim has worked in brick and mortar retail and as a communications professional for the state of Rhode Island. She holds a BA in Journalism from Roger Williams University. |
