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Summit Speakers


Don Nicholas, Chief Executive Officer, Mequoda Group
As Mequoda Group’s CEO, Don works directly with clients to improve their website performance and business profitability. Since 1995, Don and his team have helped develop more than 40 successful online businesses including Black Belt Magazine, Ceramic Arts Daily, Consumer Reports, Dark Daily, Golf Vacation Insider, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Mens Health, Morningstar, Knitting Daily, The Program on Negotiation at Harvard Law School, Tech Republic, TSI Network and Vida Y Salud. 

Speaker & Author: Each year Don leads dozens of webinars, seminars and workshops on content marketing, search engine optimization, landing page optimization, email marketing and website system design for Mequoda Group, FIPP, MPA, SIPA and other organizations. Don blogs weekly for Mequoda Daily and has authored dozens of digital books and white papers that have been downloaded more than 70,000 times.

Industry Leader: Don has founded seven successful publishing service organizations including Blue Dolphin Magazines, MagazineWeek and Lighthouse Software. He serves on the boards of Aspire Media, LLC and the Specialized Information Publishers Association.

Early Career & Education: Don served as General Manager for Houston Home & Garden, Associate Publisher for Sacramento Magazine and was a nuclear engineer on the USS Enterprise. He got his start in media as a freelance producer for the Armed Forces Network. Don holds a BA in Journalism from CSUS and a MS in Management from Capella University.

Read Mequoda Daily articles by Don >>>

Ed Coburn, Chief Content Officer and Lead Consultant, Mequoda Group
Ed Coburn Ed is a veteran operator in the field of specialized information services and niche media, with extensive operating experience with both B2B and B2C markets. Previously he was Publishing Director at Harvard Medical School’s consumer health media group, co-founder and Managing Director of Circadian Information, Group Publisher at Cutter Information Corp., and a marketing manager at Cahners Publishing Company. So he has deep, first-hand knowledge of product development, marketing, editorial, publishing technology, organizational development, developing and working with strong brands, and the broad range of other issues publishers face in operating their businesses. 

Ed has consulted to many media organizations, including such organizations as the Program on Negotiation at Harvard Law School, Babson United Investment Advisors, PSMJ Resources, the Harvard Graduate School of Education Press, and to the Mequoda Group itself prior to joining the Mequoda team full time.

As Chief Strategy Officer and Lead Consultant for Mequoda, Ed is responsible for shaping and implementing Mequoda’s corporate strategy as well as working with Mequoda clients to develop and implement profitable business strategies.

Industry Leader, Speaker and Teacher: Ed is recognized for his long leadership within the specialized publishing and media industry. He was a director of the Specialized Information Publishers Association (SIPA) for 12 years, serving on the executive committee for half of that time, including as President, Vice President, and VP of Branding. He also serves on the board of the Content Division of the Software & Information Industry Association (SIIA). He has served as chairman or track chairman for more than a dozen industry conferences. And, he is a frequent speaker at industry events, including SIPA, American Business Media (ABM) and in addition has guest lectured at Emerson College and Tufts University and has lead professional development classes at Harvard University.

Education and Personal Notes: Ed holds a BA from Cornell University and an MBA with a concentration in entrepreneurship from Babson College Graduate School of Management. In addition Ed has certificates from the Stamford University Publishing on the Web program, the Program on Negotiation at Harvard Law School, and the Harvard University Leadership Development Program. Ed lives in Massachusetts and when not working is likely to be doing something like cycling, running, swimming, playing hockey, hiking or various other outdoor activities. He also enjoys music, alternates between fiction, nonfiction, and business books, and loves to escape into the movies.

AImee Graeber, Chief Technology Officer & Lead Architect, Mequoda Group
Aimee Graeber Aimee Graeber is Mequoda’s Chief Technology Officer and Lead Architect. She manages all system consulting, design, development, maintenance, training and support for clients. She sets and oversees the implementation of Mequoda System Best Practices for all hosted systems including Bible History Daily, Natural Health Advisory, TSI Network and Mequoda Group. Aimee and her team also work with Mequoda Gold Member Clients to set and oversee the implementation of Mequoda System Best Practices for all hosted systems. Aimee also works with clients who build and manage their own systems. She instructs Mequoda courses on website architecture. 

Development Team Leader: Aimee and her team work with Mequoda Gold Member Clients to build their individual systems and then optimize the performance of those systems as our Best Practices improve and evolve. Her service team includes System Directors, System Architects, System Engineers, User Interface Designers, Usability Specialists, Systems Support Manager, Quality Assurance Manager, Content Marketing Specialists, Keyword Specialists, SEO Copywriters, SMO Specialists, Modeling Specialists, Reporting Specialists, Data Center Specialists, Email Systems Managers, Email Delivery Specialists and Payment System Specialists.

Systems Consultant: Aimee also works with clients who build and mange their own systems to share her extensive knowledge of Mequoda Systems Best Practices. She helps Gold Member client development teams to create systems requirements, site maps, wireframes, page mock-ups and working prototypes. She shares her extensive knowledge of WordPress, WP system extensions and APIs to shorten the development cycle while meeting the need for advanced functionality and connectivity. She conducts best practice audits, makes enhancement recommendations and suggests ways to streamline business processes.

Early Career & Education: Aimee started her career in project management & systems development by spending 6 years as a consultant for PriceWaterhouseCoopers. She continued her career as Director of Business Solutions in her role managing a 35-person system development team at Blue Dolphin Group. She has also worked at other companies in the Internet and email space at and Fidelity Investments.

Aimee received her B.A. in Business Logistics from The Pennsylvania State University, University Park, PA. She has also completed the Capella University Website Usability and Design Program.

Norann Oleson, Analytics Program Manager, Mequoda Group
Norann Oleson As Mequoda’s Analytics Program Manager, Norann is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for dozens of publishers. In this capacity, she performs research, creates reports, and analyzes results for both B2B and B2C publishers. With tools such as the proprietary Mequoda Google Visibility Reports, which she develops from original research and analysis, Norann helps online editors and audience development professionals drive more traffic through better content development and distribution. Norann has a deep understanding of more comparable data than any single-company analyst in the industry. 

Education & early career: Before joining Mequoda, Norann worked in public accounting and educational consulting. She holds a master’s degree in accounting.

Nancy Horan, Systems Manager, Mequoda Group
Nancy Horan As Mequoda Group’s Systems Director, Nancy Horan works with clients in the Mequoda Software Services group such as Hoffman Media, Oxford Media and Psychotherapy Networker, and to help manage, design, build and deliver best practice Mequoda Online Marketing Systems. She is also responsible for Mequoda’s entire website and its role as a flagship site demonstrating Mequoda best practices to visitors. She is well versed in Mequoda best practices, WordPress, WhatCounts email management software and additional software components that complete a Mequoda System.

Gold Members should call 855-830-6006 or email for personal registration services.