Mequoda Method Case Studies
The Mequoda Method is a comprehensive business system for making money on the Internet via the sale of information products, sponsor revenue and lead generation. Each Mequoda System is a unique reflection of the publisher’s audience and online business model. What follows is a sampling of the online publishing and marketing systems we’ve helped design, build and optimize over the past 15 years.
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American Ceramic Society (www.CeramicArtsDaily.org) This 110-year-old non-profit organization promotes the professional needs of the international ceramics community with an online community, a free daily newsletter, access to its paid Ceramics Monthly and Pottery Making Illustrated magazines, and access to Potters Council, a subsidiary that offers forums for knowledge exchange and professional enhancement. Book sales and advertising are additional profit centers. American Quarter Horse Association (www.AmericasHorseDaily.com) Among many other benefits, dues-paying AQHA members can access records and research pedigrees online. Paid publications include The American Quarter Horse Journal, The American Quarter Horse Racing Journal and America’s Horse. Classified and display advertising on this website also contribute to the bottom line. Aspire Media (www.BeadingDaily.com) No matter what type of beading you enjoy — stringing, wirework, stitching, knotting, weaving, embroidery, beadmaking, beadweaving — Beading Daily offers a free email newsletter, free beading projects, tips and techniques, a daily blog, galleries, artist interviews, event updates, and more. Paid products include and Creative Jewelry magazine, with more than 135 affordable, easy-to-make jewelry projects, and individual downloadable beading projects. Other revenue comes from the sale of books and advertising. Aspire Media (www.KnittingDaily.com) This sister site to Beading Daily has a similar business model. Self-described as an online knitting guild meeting with everything but the brownies, Knitting Daily offers free stories, posts, patterns, and techniques from a life-long knitter and former managing editor of Interweave Knits magazine. Paid products include books, magazines, and more than 100 downloadable knitting patterns. Baum Media Group (www.GolfVacationInsider.com) David Baum publishes Golf Vacation Insider, a free, three-times-a-week newsletter of concise insider travel tips and offers numerous free downloadable special reports. Paid products include Golf Odyssey, the preeminent newsletter focused on sophisticated golf travel; plus golf vacation guidebooks and collectables. Business & Legal Reports (www.HRDailyAdvisor.com) Publisher Business & Legal Reports presents a daily tip, news item, or compliance advisory to human resources professionals, via email and on its hub HR Daily Advisor website. Paid products include loose-leaf publications, CD-ROMs, newsletters, videos and live events pertaining to best practices in human resources. Campus Marketing Services (www.StudentHealth101.com) The Student Health 101 newsletter is designed to help students and parents make better health choices and deal with such campus issues as unhealthy diet and nutrition; excessive alcohol consumption; drug abuse; depression, anxiety and fatigue. The company also publishes the 64-page Student Health 101 Annual General Health Guide and offers customized, turn-key packages to augment campus student health programs. Crain Communications (www.RCRWirelessNews.com) Published since 1981, RCR Wireless News is the premier news source for the wireless communications industry. Its website offers free reports, job listings, buyers guides and wireless industry stock tracking. Revenue sources include webcasts, white papers, advertising and event sponsorship. Dark Intelligence Group (www.DarkDaily.com) The Dark Daily is a periodic intelligence website founded in 1995 by R. Lewis Dark, publisher emeritus. The site reports news about the latest trends that affect medical laboratories. The Dark Group, Inc. and The Dark Report Intelligence Service provide strategic market analysis to CEOs, CFOs, COOs, pathologists, senior laboratory executives, and investment professionals. The company also hosts tele-seminars and live conferences, and sells audio recordings. Magna Publications (www.FacultyFocus.com) First launched in 2003, Faculty Focus is a free, three-times-per-week email newsletter of information for college faculty, academic deans and department chairs. The website offers free reports as well as paid newsletters, books and online seminars, plus promotes an annual teachers conference. National Institute of Business Management (www.BusinessManagementDaily.com) Business Management Daily is a web site of the National Institute of Business Management, providing advice for professionals since 1937. The website provides business professionals with advice on how to make more money, avoid legal pitfalls and advance their careers. They provide free email updates, print newsletters, web site, special reports and audio conferences. The Pohly Company (www.FuelNet.com) FuelNet is a website resource for owners and managers of growing businesses, designed to keep them on the leading edge of marketing, selling, brand building and customer communications. Users can download free reports and subscribe to a free email newsletter. Paid products include books and a print newsletter. Unity School of Christianity (www.DailyWord.com) Since its inception in 1924, the Unity School of Christianity has published the Daily Word magazine, a source of encouragement and prayer support now available in seven languages in 175 countries. At DailyWord.com, the publisher offers a paid email newsletter, a blog, and paid inspirational stories. University Health Publishing (www.JohnsHopkinsHealthAlerts.com) This publisher introduces its prestigious university brand by offering website visitors no fewer than 20 free email newsletters on topics ranging from arthritis to hypertension to weight control. In addition to free downloadable reports, the site sells paid subscriptions to printed reports, newsletters and hardcover books. VNR Verlag für die Deutsche Wirtschaft AG (www.Mein-Geschaeftserfolg.de) Geschäftsidee Daily is a publication of Verlag für die Deutsche Wirtschaft AG (Publishing House for the German Economy AG). The website offers free reports and paid information products for German entrepreneurs and others interested in starting their own business. VNR Verlag für die Deutsche Wirtschaft AG (www.Anleger-Zirkel.de) Investors Circle Daily is a publication of Verlag für die Deutsche Wirtschaft AG (Publishing House for the German Economy AG). The website offers free reports and paid books and newsletters in German for investors and stock traders. VNR Verlag für die Deutsche Wirtschaft AG (www.sekada-daily.de) Sekada Daily is a publication of Verlag für die Deutsche Wirtschaft AG (Publishing House for the German Economy AG). The website offers free reports and paid information products of use to German-speaking secretaries and administrative assistants. VNR Verlag für die Deutsche Wirtschaft AG (www.Simplify.de) Simplify is a publication of Verlag für die Deutsche Wirtschaft AG (Publishing House for the German Economy AG). The website offers free reports and paid information products in German on topics ranging from stress to retirement to gardening to organizing your life and work. |
American Quarter Horse Association Indiana University Graduate School of Business Institute of Management Administration National Institute of Business Management Parenting Publications of America Program on Negotiation at Harvard Law School Soundview Executive Book Summaries Successful Investor |
