Why Legacy Publishers Should Recruit at Journalism Schools
And the new media skills of some journalism students … Continue Reading »
New Media Trends
New Media Trends posts focus on how to use podcasts, mobile, webinars, and other new media platforms to build customer relationships and increase brand loyalty.
In this section, you’ll not only learn the basics of using and setting up these new media platforms, but you’ll also see how other publishers are using new media on their own sites.
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Recent articles about New Media Trends
Project Retweet, or, Step One Towards Monetizing Twitter
What will the future hold for the social media giant?
… Continue Reading »
Why the Apple iPad Will be a Huge Success
Apple iPad Brings 3rd Generation User Interface to the Masses … Continue Reading »
Up in the Air for 10,000 Hours
Thinking about new media tends and life choices in 2010
… Continue Reading »
Four Speakers Announced for our “Webinar on Webinars” (and Audio Conferences)
Learn from four seasoned producers of digital events, on how to start developing profitable webinars and audio conferences. … Continue Reading »
The Pros and Cons of Audio Conferences & Webinars
There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers … Continue Reading »
The Wall Street Journal Embraces Podcasting
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
… Continue Reading »
Meet a B2B Multi-Platform Content Rock Star
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
… Continue Reading »
Thinking Mobile – 12 Mobile Design Tools to Make Your Blog More Mobile-Friendly
Mobile isn’t exactly a new media trend, but it’s certainly gaining more importance than it did a few years ago
… Continue Reading »
Tips and Tricks for Video Landing Pages
How to incorporate video and new media into your landing pages … Continue Reading »
SIPA Take Away #3: Create an In-House Audio/Video Production Studio
Dale Debber and Alane Keller show online publishers how they’ve created their own new media studios for video and audio production
… Continue Reading »
MPA-IMAG 2009 Conference Coverage: The Future of Publishing with Bo Sacks
Bo Sacks tells the independent magazine industry why they shouldn’t panic
… Continue Reading »
AMC Coverage 2008: Independent Magazines Talk Digital
Magazines talk about how they’ve leveraged their online community to build more successful products … Continue Reading »
“Social media has a supply and demand problem” says ZDNet’s Larry Dignan
Well it looks like News Corp. and Google didn’t do their homework when they bought MySpace (News Corp.) and YouTube (Google).
Yesterday in OPA’s Intelligence Report, they had a story on how they are struggling to meet their revenue goals after acquiring the two social media empires in recent years.
According to the article, MySpace was snatched up by News Corp. and “trumpeted at being valued at $6 billion or more, yet the unit will fall short of its $1 billion revenue goal by 10%.“
News Corp. COO Peter Chernin gave three reasons why even their revenues have decreased by $23 million in sequential quarters … Continue Reading »
iPaper shoots PDFs dead!
How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point or another. Especially if you offer a free trial to subscribers with access to your PDFs, where it’s common practice for trial subscribers to get in, download your content, and get out. … Continue Reading »
Notes and Quotes from the American Magazine Conference
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends – Ok, so maybe not every editor attending the 2007 American Magazine Conference is now willing to call what they print each month a “MagaBrand,” but as AMC conference chair, Men’s Health editor-in-chief David Zinczenko points out, success in today’s media marketplace means reaching beyond the newsstands to TV, radio, the Web, email newsletters, podcasts, webcasts, and live events. … Continue Reading »