|7:30 AM||Registration and Networking Breakfast|
|8:30 AM||The 10 Most Profitable Content Business Models|
|10:00 AM||Morning Break|
|10:30 AM||41 Proven Ways to Build your Internet Audience, Revenue and Profits|
|1:30 PM||27 Breakthrough Techniques for Generating More Subscription Revenue|
|3:00 PM||Afternoon Break|
|3:30 PM||12 New Sources of Sponsorship Revenue You Must Consider|
|5:00 PM||“Networking At the Top” Top Advice and Top Instructors, All on the Top Floor|
|7:30 AM||Networking Breakfast|
|8:30 AM||17 Marketing Techniques and Tests for Saving Time and Increasing Revenue|
|10:00 AM||Morning Break|
|10:30 AM||The Four Key Metrics that Drive Audience and Revenue Growth|
|1:30 PM||Peer-to-Peer Roundtables|
|3:00 PM||Afternoon Break|
|3:30 PM||Executive Power Panel|
|5:00 PM||Networking Finale|
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Our expert consulting team will show you how to repurpose your existing content into new products that leverage all the new marketing channels made available by the Internet. You’ll discover how the Internet can also breathe new life into legacy products by adding digital components and opening new digital marketing channels.
And perhaps best of all, we’ll show you how to manage these new revenue streams with advanced technologies that actually minimize personnel costs. None of the strategies we deliver at this event requires you to go on a hiring binge!
Because you’ve probably heard a lot of unproven promises in the past, we also bring you real-world examples of these profitable business models. You’ll take a behind-the-scenes look at magazine brands from Consumer Reports and Computerworld to The American Ceramic Society and The Dark Intelligence Group to understand how others have pioneered – and profited from – the best practices for multiplatform publishing.
The Internet has turned upside down the ways in which we take premium information products to market. Gone are the days of direct mail as the dominant source of new subscriber revenue. In this session, you’ll learn how to use content marketing, search engine optimization, social media and content syndication to build an audience that is five or even 10 times the size of your largest paid subscription audience. Bonus: This can all be done using your existing content, so it’s like found money!
You’ll also discover at the Digital Revenue Summit how a simple Internet portal is the key to online audience development, and the myriad ways in which it can be leveraged to build a large and loyal audience. Our consulting team will take you through an exhaustive checklist of Internet proven, profitable marketing opportunities from America’s Test Kitchen and Golf Vacation Insider to Indian Country Media Network and Vida Y Salud.
It all starts with understanding how to use a Six Sigma framework to plan, execute and analyze an ongoing series of weekly marketing campaigns that will uncover the most profitable way to market your subscriptions. Discover how magazines, books, courses and even events can be leveraged into subscription products that generate continuity revenue – revenue you’ve been leaving on the table until now.
Digging into the details you’ll learn how to construct complex offers using price, term and incentives that will keep your revenue growing. Understand the research and economic behavior that makes contrast pricing your most powerful secret weapon for increasing revenue per subscriber by 100% and more. Do all this with case studies from publishers who are both large and small, including Countryside, Yankee, The New Yorker, Mother Earth News and Time.
Media experts agree that native marketing is changing forever the world of advertising and sponsorship. Based on their strong domain expertise and passionate audience members, niche publishers are creating innovative native marketing programs that meet sponsor needs with targeted efficiency and creating vast new amounts of high-quality content. In this session, you’ll discover the guidelines and step-by-step processes for leveraging your content expertise to create articles, posts, special issues, videos and live event content that sponsors really want and are ready to spend big dollars to get.
You’ll take away innovative case studies from Prime Publishing, Storm Mountain Studios, Backyard Poultry and Metro Parent that demonstrate the future of niche media sponsorship relationships. And you’ll take home our consulting framework for building highly effective multiplatform sponsorship packages that will immediately empower you to increase the spending of your largest sponsors by 20 to 50%.
5:00 PM | “Networking At the Top” Top Advice and Top Instructors, All on the Top Floor
At the end of the Digital Revenue Summit Day 1, you and your colleagues will spend 90 minutes networking with our consulting team, high above the city of Boston at the University of Massachusetts Club, to discuss your individual situation, opportunities and needs. This networking event alone is worth well more than what you’ll pay to attend the Digital Revenue Summit – and is unlike any other networking you’ve done before at those large, impersonal conferences.
Internet technologies can empower you and your team to do twice the work in half the time. In this session, you’ll dive into 17 cases that demonstrate how niche media publishers like you can use specific Internet technologies to automate and leverage their time and expertise.
You’ll discover how responsive design creates web and email templates that perform across all screen sizes. You’ll explore best practices for managing blockbuster posts, social media distribution and content syndication to drive audience profits. You’ll understand how to integrate your web, email and fulfillment systems to allow your business to make money while you sleep.
Our team will share hands-on best practices being used today by Harvard University, Investing News Network, University Health News, The Successful Investor wealth network and Time Inc. And our consulting team will share our proprietary technology checklist for building and maintaining effective multiplatform publishing and marketing systems.
After years of exploration and research, our consulting team has documented the four key metrics you can use to measure success and predict the future. Using data from more than 300 niche media brands, you’ll learn how these simple measurements can be used to guide your organizations resource allocation. First we’ll show you a step-by-step method for estimating the size of your market and your market share using data from Google. Next we’ll show you how to convert casual website visitors into loyal email subscribers and the benchmarks that drive audience size, revenue and profits.
Then you’ll learn a global way to measure audience engagement, retention and loyalty and the benchmarks you can use to understand your success now and in the future. Next you’ll see an incredibly simple calculation that predicts the efficiency of your organization and your ability to scale revenue and profitability. And finally, we’ll show you how to put them all together in a state-of-the-art proxy metric model that you can use to monitor and predict the health of your business.
Because this event is held in a small conference room – not a giant hotel ballroom – you’ll be able to more easily network directly with our experts, as well as your peers in the room. At the end of Day 2 of the Digital Revenue Summit, you’ll take part in a highly interactive, high-speed roundtable session where you’ll choose from five topics for a lively discussion with your peers and a member of our consulting team.
Roundtable topics include:
- New product development
- Subscription marketing & audience development
- Google analytics and performance measurement
- Sponsorship marketing
- Internet technologies
You’ll get specific answers to your questions and benefit from the expertise of the group and our consulting team. Use this session to find tune your checklist of the strategies and tactics you plan to deploy inside your organization to drive revenue growth.
Each roundtable will be chaired by a leader from our consulting team:
Nancy Horan will moderate a lively discussion of the myriad of Internet technologies that can be used to save time and generate revenue. Nancy has managed the development of more than 30 successful media websites including Indian Country Media Network, Investing News Network and University Health News. She is an expert in system development, integration and management.
Bill Dugan’s roundtable will focus on identifying, prioritizing and developing new revenue streams and programs. Bill has developed dozens of successful Internet information products over the years including Nutrition Action, the world’s largest consumer newsletter service. Bill recently supervised the launch of Cabot Wealth Network and is currently guiding the relaunch of the all-new Ceramic Arts Network, including several new premium membership products.
Norann Olson and Eileen Shea will be hosting a roundtable on analytics, measurement and reporting methodology. Together this dynamic duo manages the analytics for more than 60 media websites, including our own Gold Member benchmark data set. They are experts in Google analytics, email performance and e-commerce reporting.
Luis Hernandez will lead an in-depth discussion of native marketing and advertising strategies and techniques. His consulting clients have recently launched more than 30 native marketing programs for their media website sponsors including national brands, niche brands and regional service providers. Luis comes prepared to answer your toughest questions based on his extensive benchmark research and hands-on experience with a variety of consumer and business publishers.
Cate Prato will share her in-depth experience on the topic of subscription marketing and audience development. Cate has more than 10 years of hands-on experience operating and optimizing a portfolio of media websites dedicated to various crafts and hobbies. She is currently launch director for the all-new Ceramic Arts Network and its myriad of premium information products, subscriptions and events. As our chief product owner, she has an unparalleled mastery of the best practices we’ve developed over the past two decades.
At the end of Day 2, of the Digital Revenue Summit, you’ll hear from five niche media publishers who are using the strategies we teach to achieve double-digit growth year-over-year and learn how they are deploying the concepts and techniques you’ve just learned, and which you can use to drive your own business success. Ask questions specific to your business and get the answers you need.
3:30 PM | Networking Finale
Finally, you’ll meet and mingle with our Executive Power Panel with the opportunity to take a deeper dive into your questions and the results each media leader has achieved. You’ll pick the brains of senior media executives from top niche publishers who are generating significant revenues online.