|9:00 AM||Understanding the Power of ACEM: How to Attract, Convert, Engage and Monetize Your Multiplatform Audience|
|10:30 AM||Morning Break|
|11:00 AM||Leveraging Digital Content: How to Reuse, Repurpose and Recycle Your Content for Maximum Profits|
|1:30 PM||Quantifying Your Digital Audience: How to Use Google to Discover the True Size of Your Market|
|3:00 PM||Afternoon Break|
|3:30 PM||Maximizing Sponsorship Revenue: How to Build Multiplatform Sponsorship Packages to Drive Publishing Profits|
|5:00 PM||Day One Concludes|
|5:30 PM||Networking Reception|
|8:00 AM||Breakfast Roundtable|
|9:00 AM||Organizing your Multiplatform Team: How to Redeploy your Current Staff Into a Lean, Mean Publishing Machine|
|10:30 AM||Morning Break|
|11:00AM||Leveraging Website Technology: How to Use Revenue Goals to Drive System Infrastructure|
|1:30 PM||Measuring Digital Success: How to Use Key Metrics to Drive Website Traffic and Online Profits|
|3:00 PM||Afternoon Break|
|3:30 PM||Grand Finale: How to Use CAROTME to Plan for Multiplatform Success|
|5:00 PM||Day Two Concludes|
9:00 AM | Understanding the Power of ACEM: How to Attract, Convert, Engage and Monetize Your Multiplatform Audience
Start your Intensive experience by discovering how a simple content-driven subscription website is the key to stunning multiplatform publishing success. You’ll discover the four skills you need to master every facet of a multiplatform publishing business and will learn our seven-step method for creating a comprehensive plan for multiplatform success.
You’ll “meet” 6 actual CEOs who are using the Mequoda Method to make millions online, the Mequoda Consulting Team, and your website publishing workshop partners – and then discover together how to transform your content and audience into multiplatform millions.
The Intensive wastes no time in getting to what’s most important to you: problems and solutions for your publishing organization. Before we go any further, we’ll ask all every attendee to not only introduce themselves, but to outline their challenges so we can focus the information we’ll be sharing specifically on your needs.
11:00 AM | Leveraging Digital Content: How to Reuse, Repurpose and Recycle Your Content for Maximum Profits
Welcome to success: This session delivers the strategies you need to make millions from all forms of digital content. We’ll walk you through the process of creating a detailed content plan, including a brand new email newsletter and blog which consist not of all new content, but of repurposed versions of content you already have! You’ll see how you can create new products from this content, too, and learn the secret pricing strategy that drives more orders than any other.
This is the same plan successful multiplatform publishers use to make efficient use of their editorial and marketing resources to attract, convert, engage, and monetize their audience, so you’ll want to start creating your own content plan as soon as you finish the Intensive.
We’ll also take you through a complete composite case study of a niche publisher who’s identified a host of new products to sell, so you can see the options available to you. Plus you’ll discover new ideas for marketing channels and website infrastructure that maximizes sales and revenues for anyone with content to sell. You’ll leave this session with the knowledge you need to turbocharge your existing operation or plan ahead for your new online business.
1:30 PM | Quantifying Your Digital Audience: How to Use Google to Discover the True Size of Your Market
Effective keyword research represents the core of all organic marketing activities – and even drives the topics on which your editorial team will focus. It’s a fundamental skill every digital marketer and publisher must master in order to truly understand and capitalize on the search behaviors of their audience. Surprisingly, most publishers and their teams have no understanding of this skill whatsoever. We not only teach you how to perform effective keyword research, we’ll also reveal the one most common mistake publishers make in choosing keyword phrases.
Learn the tips and tricks of the Google Keyword Planner, and how it’s used to gauge your audience’s information needs. Understand how your existing content drives the navigational taxonomy of your website and even points you to exactly the right advertisers and sponsors. Don’t leave money lying on the table! Discover how to truly serve and build your audience, become a leader in your niche and generate more conversions through effective keyword research.
You’ll be working in small groups in an entertaining composite case study to understand the data and criteria to identify topics and related keywords we should be including in the editorial calendar and keyword universe for our publishing company.
3:30 PM | Maximizing Sponsorship Revenue: How to Build Multiplatform Sponsorship Packages to Drive Publishing Profits
Do you know the difference between sponsored content and native advertising? Or which publishing platform delivers the most effective, profitable opportunity you possess for either one? Are you aware of the new profits to be made thanks to the tablet? If not, this session is made for you! We’ve taken a deep dive into specific strategies starting with the interactive, personal email newsletter. We’ll also compare the profitability and cost effectiveness of Cost Per Action (CPA), Cost Per Click (CPC), Cost Per Thousand (CPM) and other options.
You’ll take home innovative new ideas plus a specific, detailed case study for our favorite advertising model, which you can implement even if you never thought you’d sell advertising.
If you have a legacy print publication, you’ll find out how to enhance profits with a digital publication. If you host live events, we’ll show you how to maximize advertising revenues from that business. We even deliver some revenue channels you may never have heard of! Traditional advertising in the digital age may be on the decline, but sponsorship is about to take off, and you’ll be on that train after this session.
How do you create sponsored content that satisfies both editorial standards and advertiser needs? What kind of content is most effective for this format? You’ll have a chance to discuss and debate with your peers in detail the differences between native advertising and sponsored content, and experiment with content creation for our composite case study magazine.
5:30 PM | Networking Cocktail Reception
Kick off day 2 by fueling up with a hot breakfast. Join your peers, fellow attendees and the Mequoda team at roundtables to talk about what you learned the day before, and to explore more ideas for growth and opportunities!
9:00 AM | Organizing your Multiplatform Team: How to Redeploy your Current Staff Into a Lean, Mean Publishing Machine
What’s the one thing that terrifies a lot of publishers? Hiring. But successful multiplatform niche publishers depend on the strength of a core team, often a small and nimble team, who have the ability to accomplish multiple tasks including mulitplatform strategy, content development, consumer marketing, audience analytics, systems infrastructure, sponsorship revenue, partner development and financial management.
Have no fear: In this session, we’ll teach you what we’ve learned in building teams for dozens of clients, and you’ll learn the key attributes necessary for success. You’ll discover the Meyers-Briggs Type Indicator (MBTI) types that correspond best for each position and how to compensate when key team members aren’t a perfect match. After this session, recruitment, hiring and retention will no longer be mysteries, but will become one of your strengths!
Working in small groups, you’ll analyze random personalities in order to match exactly the right people to the positions you need to fill, gaining the experience and understanding you need to make the right staffing decisions, and the team you need to run a profitable business.
DOUBLE BONUS: As an attendee, you’ll get your own MBTI profile to take home – a $125 value.
To grow and profit online, a multiplatform publisher must have a website that drives traffic, builds relationships, and sells subscription and information products. Achieving these goals is contingent on having a robust portal, an ecommerce store and a subscription website. In this session, you’ll learn how to develop an efficient website strategy—one that enables you to build a better website in less time, and for less money.
Building a website is about more than just design, of course, and this session digs into the ways in which your entire infrastructure enhances whatever business model you’ve chosen, including driving traffic, converting visitors and selling products in multitudes.
Using a proven framework as the backbone for your website’s architecture and the top content management functionality Mequoda has implemented for respected publishers in B2B and B2C sponsor-driven and user-driven businesses, you’ll take away tips for improving website usability and reducing time to market.
1:30 PM | Measuring Digital Success: How to Use Key Metrics to Drive Website Traffic and Online Profits
Which four digital metrics are the keys to your success? Don’t be distracted by the wrong ones. We’ll review key performance indicators (KPIs), learn the deeper meaning behind them, and examine how to use them to your advantage.
Our analytics expert will show you how to use KPIs to make better resource, staffing, and content performance decisions, and how to use Google Analytics as a way to monitor the performance of your web and email activity, ecommerce systems, and SEO and link-building efforts.
You’ll also take home a simple yet comprehensive way to forecast the future of your business. Our model takes advantage of our years of experience with many clients, delivering bulletproof assumptions that you’d pay thousands for from any consultant.
This session eliminates guessing as you forge ahead with your expansion into the digital space. At the end of it all, you’ll take home a complete master business model, including revenues, expenses and profits, which you can use to build a complete digital publishing organization.
Now it’s your turn: Manipulate a business model to see how to double, even quadruple a company’s revenues. Of the many factors that go into your financial models, some have a great impact on the bottom line while others don’t. At the end of this workshop, you’ll know exactly how to translate our model into your company’s actual business activities and how to focus your efforts for maximum results.
We’ll share a time-tested business plan that has been used to successfully raise millions of dollars for niche publishers. You can use this business plan format to rally the troops, gain executive support, and even raise capital for your digital publishing business.
We’ll share our decades of data and assumptions so you can build your own concrete plan looking a full five years ahead, understand your risks, and even develop a profitable exit strategy. You’ll also find out how to map out your new empire so everyone’s on board, and ensure the profitable future of your company!