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Mequoda Institute Instructors

About the Instructors

Don Nicholas

Don Nicholas is Founder & Chairman of Mequoda Systems. As our Chief Systems Advisor, he supervises the planning, development and optimization of all Mequoda Multiplatform Media Management Systems. Don serves as an executive coach for his 11 Service Teams and the high octane management teams at our 24 Gold Member Clients. Over the past two decades, Don and his teams have guided the transformation of hundreds of legacy media brands into highly successful multiplatform media brands. Don has authored numerous books on media and technology including Multiplatform Publishing Strategy. Don is the lead instructor for the Mequoda Institute, and a frequent moderator and speaker at media industry events. He is also the founder of Blue Dolphin Direct, MagazineWeek and Lighthouse Publishing Services. He is a graduate of the Naval Nuclear Power Training Command, Sacramento State University and Capella University where he studied engineering, journalism and management. Don is an avid sailor, historian and novelist who loves to travel with family and friends.

Kim Mateus

Kim MateusKim Mateus is Executive Vice President & Planning Team Leader. In 2016, She will guide 15 to 20 legacy media organizations through our Business Transformation Planning Program. She leads our planning, research, and communications teams. She is the Managing Director for the Mequoda Institute, and a frequent speaker at industry events. She is the Publisher and Editorial Director for Mequoda Daily, Mequoda Handbooks and Webinars. Kim serves on the board of the Specialized Information Publishers Association. She earned her degree in journalism at Roger Williams University and loves travel, cooking and time with her family and friends.

Follow @KimMateus

Ed Coburn

Ed Coburn is Senior Vice President and Chief Strategy Advisor for Belvoir Media Group, The Dark Intelligence Group, EH Publishing, Forester Media Network, GiANT Impact, Investing News Network, Metro Parent Publishing Group, National Association of Plan Advisors, Prime Publishing, Sovereign Media, The Successful Investor and Vida y Salud Media Group. He works with the CEOs and leadership teams at these organizations to develop strategic multiplatform publishing plans and helps implement them to grow revenue and profitability. He has been a Publisher and Principal in two B2B paid-circulation publishing startups and Publishing Director and Chief Operating Officer of B2C health publisher Harvard Health Publications with revenues of $18 million. He began his career at Cahners Publishing Company under Norman Cahners, a pioneering leader in controlled-circulation B2B magazine publishing. Ed is a longtime director and past President of the Specialized Information Publishers Association.

Luis Hernandez

Luis Hernandez is Senior Vice President and Chief Strategy Advisor for B the Change Media, Biblical Archaeology Society, Center for Science in the Public Interest, Countryside Publications, Ebner Publishing International, Loss Prevention Magazine, Natural Health Advisory Institute, Program on Negotiation at Harvard Law School and Yankee Publishing. He guides the CEOs of these organizations and their respective management teams through the process of growing and monetizing their multiplatform audience. As the Director of Publishing at Thompson Publishing Group, Luis started as a reporter and went on to direct and oversee the editorial, marketing and production efforts for the $15 million publishing company. Luis teaches courses in content strategy, sponsorship development and organizational management at the Mequoda Institute. Previously, he was the Executive Director of the Specialized Information Publishers Association. Luis holds a BA in Journalism from St. Mary’s University in San Antonio, Texas — where he was born and raised — and has an MA in English from Georgetown University. Luis resides in Washington, DC with his wife and two daughters.

Norann Oleson

Norann Oleson is Analytics Director at Mequoda. She is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for Gold Member clients. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for clients. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification and worked for several years as a certified public accountant. She is a graduate of Wellesley College and Northeastern University where she studied chemistry, art history and accounting. She lives in Southern Maine and enjoys tennis, the beach, and spending time with her husband and two daughters.