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About the Instructors

Don Nicholas, Founder & Chairman, Strategy Group Leader

speak-donDon Nicholas is Founder & CEO of Mequoda Systems. He supervises the planning, development and optimization of all Mequoda Multiplatform Media Management Systems. Don serves as an executive coach for Mequoda’s Service Teams and the high octane management teams at our Gold Member Client organizations. Over the past two decades, Don and his teams have guided the transformation of hundreds of legacy media brands into highly successful multiplatform media brands. Don has authored numerous books on media and technology including Multiplatform Publishing Strategy. Don is the lead instructor for the Mequoda Events, and a frequent moderator and speaker at media industry events. He is also the founder of Blue Dolphin Direct, MagazineWeek and Lighthouse Publishing Services. He is a graduate of the Naval Nuclear Power Training Command, Sacramento State University and Capella University where he studied engineering, journalism and management. Don is an avid sailor, historian and novelist who loves to travel with family and friends.

Kim Mateus, Executive Vice President & Planning Group Leader

Kim MateusKim Mateus is Mequoda’s Executive Vice President & Planning Group Leader. In 2017, she will guide a select group of legacy media organizations through our Business Transformation Planning Program. She leads our planning, research, and communications teams and manages Mequoda’s events and workshops. She’s a frequent speaker at industry events and proudly serves on the board of the Specialized Information Publishers Association. She earned her degree in journalism at Roger Williams University and enjoys travel, cooking and time spent with family and friends.

Bill Dugan, Senior Vice President & Chief Strategy Advisor


An expert in developing new products and revenue streams, Bill Dugan works closely with Belvoir Media Group, Cabot Heritage Corporation, The Dark Intelligence Group, Forester Media Network, Investing News Network, Metro Parent Publishing Group, National Association of Plan Advisors, Prime Publishing, The Successful Investor, and Vida y Salud Media Group. Bill partners with the executive management teams of these organizations to develop strategic multiplatform publishing plans, oversee implementation of publishing business plans, and help clients grow revenue, profits, and influence.

Bill has served as Publisher and Group Publisher for twelve B2B paid-circulation newsletters at Georgetown Publishing House, Briefings Publishing Group, and The Pohly Company. And as Director of Marketing for Nutrition Action Healthletter, Bill helped grow that consumer publication into the largest paid-circulation health newsletter in the world. Bill is an active member of the Specialized Information Publishers Association (SIPA) and serves on the board of directors of SIPA’s Foundation.

Luis Hernandez, Senior Vice President & Chief Strategy Advisor


An expert in subscription and sponsorship marketing, Luis Hernandez works closely with B the Change Media, Biblical Archaeology Society, Center for Science in the Public Interest, Countryside Publications, Ebner Publishing International, Loss Prevention Magazine, Natural Health Advisory Institute, Program on Negotiation at Harvard Law School and Yankee Publishing. He guides the CEOs of these organizations and their respective management teams through the process of growing and monetizing their multiplatform audience.

As the Director of Publishing at Thompson Publishing Group, Luis started as a reporter and went on to direct and oversee the editorial, marketing and production efforts for the $15 million publishing company. Luis teaches courses in content strategy, sponsorship development and organizational management at Mequoda Events. Previously, he was the Executive Director of the Specialized Information Publishers Association. Luis holds a BA in Journalism from St. Mary’s University in San Antonio, TX and has an MA in English from Georgetown University.

Nancy Horan: Nancy is SVP & Technology Group Leader. She has designed, built and managed some of world’s most sophisticated multichannel marketing programs including Sovereign Media, Psychotherapy Networker, Dark Intelligence Group and Indian Country Media Network, ensuring that each multiplatform publishing system runs according to proven best practices and consistently and flawlessly delivers a growing audience base and improved revenues.

NorannNorann Olsen: Norann is Consulting Group Director at Mequoda. She’s an expert in audience analytics and has designed dozens of audience reporting programs for niche brands including Investing News Network, Prime Publishing, University Health Network and Cabot Investing.

Norann performs research, creates reports, analyzes results and helps drive traffic for her clients, making her a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.

Eileen Shea: Eileen is Consulting Group Director at Mequoda. She is responsible for preparing and updating the proprietary Mequoda System Review Performance Reports for Gold Member clients. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for clients. This makes Eileen a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst.

Eileen has over twenty years of experience in both B to B and B to C marketing for publications, including Harvard Business Review, Ziff-Davis and US News and World Report. She is a graduate of Fairfield University where she studied Marketing. She lives in Southern New Hampshire and enjoys spending time with her husband and three children.