About the instructors

Don Nicholas

Don is CEO of Mequoda Group and has guided the development of more than 70 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He specializes in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times in 2012. This year more than 100 publishing executives will complete his quarterly Digital Publishing & Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.

Mary Van Doren

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Mary is Chief Content Officer and Lead Copywriter for Mequoda Group, training Mequoda clients in SEO copywriting, blogging and social media marketing. She is responsible for messaging and copywriting of all kinds for both Mequoda and for its clients, including MPL Communications, The Dark Intelligence Group, and FxBriefs. Mary also manages, produces and monitors all programming and messaging activities for Mequoda’s live and private events, Mequoda PRO and email newsletters. With 15 years as a journalist and 16 more in marketing, she is an experienced strategist and copywriter in B2C, B2B and B2I for all digital and offline formats.

Norann Oleson

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As Mequoda’s Analytics Manager, Norann is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for Gold Member clients. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for clients including Mr. Food, Farm Progress, Vida y Salud and WatchTime. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.

Laura Pittman

Laura Pittman, COO and General Manager of Mequoda Group, is responsible for modeling, budgeting, reporting and analyzing data for Gold Member Clients, including Active Interest Media, NAPA, NHAI, Meredith Corp., and Vida y Salud Media, working directly with them to help them understand the impact of the Mequoda System on their own businesses. Laura is formally trained as an accountant, and is an expert in computer modeling, reporting and business analysis, and is a specialist in project management, fulfillment system reporting and direct marketing. Laura teaches business analysis and modeling at Mequoda events.