About the Instructors
Don Nicholas, CEO of Mequoda and Lead Consultant, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times last year. This year more than 100 publishing executives will complete his quarterly Internet Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.
Kim Mateus, Chief Business Development Officer at Mequoda, is the founder of the Mequoda Research Team and has documented and taught the best practices followed in the marketplace and by our publishers for more than a decade. She is Publisher of Mequoda Daily and in 2015 will do more than 20 strategic business plans for a select group of niche media publishing companies. Her business plans empower multiplatform publishers to leverage Mequoda’s CAROTME methodology for increased profits and success. Kim teaches the power of attraction, conversion, engagement and monetization at Mequoda’s events, along with website technology and business planning strategies.
Ed Coburn is a veteran operator in the field of niche media, with extensive B2B and B2C operating experience. Previously he was Publishing Director at Harvard Medical School’s consumer health media group, co-founder and Managing Director of Circadian Information, Group Publisher at Cutter Information Corp., and a marketing manager at Cahners Publishing Company. He has deep knowledge of product development, marketing, editorial, publishing technology, organizational development, developing and working with strong brands, and other issues facing publishers. Ed is responsible for shaping and implementing Mequoda’s corporate content strategy as well as working with Mequoda clients to develop and implement the Mequoda Method.
As Mequoda’s Analytics Director, Norann Oleson is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for Gold Member clients. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for clients. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.