Mequoda Founder and Membership Website Expert Don Nicholas announced today the release of 5 Deady Membership Website Mistakes, a free eBook available at the Mequoda Daily, a free website and
The Mequoda Internet Hub is the heart of a high-performance Internet Marketing System that is fueling extreme growth for the handful of savvy information marketers that have one. Here are
Learn how one special-interest consumer publisher increased his magazine circulation with a simple change to the page footer on every page of his print magazine.
Like just about everyone else, I'd like to make more money, work less, and enjoy a higher level of financial security. That's what Dave Lindahl, the Apartment King, is offering
As webpages grow in complexity, page load time can take longer and longer and translate into a loss of readers, page views, advertising impressions, click-throughs and ultimately revenue. What can
America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for
EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of
While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What's driving
Readability, Aesthetics and Labeling Help Fundcraft.com's Users Feel Right at Home, but Navigation and Affordance in Fundcraft.com's Website Design are Confusing to Users, and Could be Losing Potential Sales
Reviewing a website published by Jakob Nielsen is a little like giving driving lessons to your father. It feels as though the roles ought to be reversed. Nielsen has a
While humans are humans, age is a major consideration in designing usable websites that will allow the targeted users to have an efficient and fulfilling user experience.
Doctor Douglass' Real Health Breakthroughs Landing Page by Agora Demonstrates How Traditional Long Copy, Captivating Headlines and Effective Story Telling Convince Readers to Buy
Personnel Policy Service Publishers is Plagued by Poor Organization and Uninspiring Graphic Design, Degrading a Site That Otherwise Offers Both Useful Free Content and Premium Products
Understand how to use the Motoricerca Keyword Density Analyzer to calculate true keyword density (KD) and how KD varies for two- and three-word keyword phrases that are your best opportunities
Mequoda Revisits a Review of Better Homes & Gardens' Website Design to See What's Been Improved Since Last Year, Finding its Strategic Intent Clearer, its Interactive Content Better, but its
The Daily Reckoning Website, a Network Hub for its Financial Newsletters and Services, Demonstrates Effective Website Design and Site Architecture that Supports User Tasks and Goals
This week we're looking at the landing page for Jose Silva and his Jose Silva UltraMind System. Here we face a particular challenge that pops up frequently in information marketing:
Learn how one publisher redesigned his website navigation to make his site ultra-search-engine-friendly and dramatically increase search engine traffic.
Discover how one special interest consumer publisher uses low-priced eBooks to increase the lifetime value of his email marketing database by 59 percent.
An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers,
Ever wonder if the color of your order button impacts click-through rates and conversion rates? The short answer: order button color does matter. Discover which color order button lifted response
I've seen three sets of test data in the last month that demonstrate the power of urgency for driving readership and email newsletter click-through rates. In each of the three
After 11 years of website design testing, I'm still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design
TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.
While many publishers assume that giving away a free email newsletter should be enough to maximize visitor traffic conversions, others treat their free email newsletter marketing programs like any other
Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you're well aware there's no
Whether you call them webinars, web seminars or virtual seminars, these online events have become a successful information product for many special-interest publishers. Web Seminars Are A Welcome New
Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long
Devoting Too Much Homepage Real Estate to Website Navigation and Graphic Images Demonstrates a Compromise in the Selling Power of Text—a Major Mistake for a Lead Generation Site like CareerCoach.com
My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice
Bristol, RI - August 17, 2005—Over the next 52 weeks Don Nicholas, a Leading Expert on Internet Marketing Strategy for Publishers, Will Share 144 In-depth Case Studies—Absolutely Free
Building a targeted, opt-in free email newsletter database is job one for website publishers who use The Mequoda System. The size of your controlled circulation email newsletter, and the revenue
The Hume Group has been in the self-help education arena since 1974. Like Nightingale Conant, they’re one of the granddaddies of that genre. They specialize in providing financial security education
In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple
While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate
A writer and publisher I know was making a good living with his simple, advertising-driven website. His topic is hot and his content is rich in keywords. His site includes
Integrity and professionalism abound on the Briefings Publishing Group's website, but their “all business” approach may be responsible for letting a lot of potential business remain unsold. It seems Briefings.com’s
Webpage path analysis for a large advertising-driven consumer website revealed that there was a problem with website usability. Users were bypassing the "browse by category" website navigation in 85 percent
SSWUG.org, a subscription website that provides an astonishing amount of technical information for database administrators, uses three levels of membership to secure loyal, paying customers.
I received a call from a publisher who had recently gotten very aggressive about building an email database by offering website visitors a free email newsletter. It seems that the
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial
Strategic Intent is Perhaps the Most Important of the 14 Guidelines. If Users Can't Figure Out Your Website, They Not Only Leave Quickly—They Won't Come Back.